RTD Coffee in Peru

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Coffee in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Coffee in Peru?
  • To what extent are health considerations impacting consumption of RTD Coffee in Peru?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Coffee in Peru?
  • Which are the leading brands in RTD Coffee in Peru?
  • What potential exists for multinational or domestic soft drinks companies to expand in Peru?
  • How are products distributed in RTD Coffee in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Coffee?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Coffee in Peru - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD coffee focuses on premium offer but high prices limit demand
Preference for fresh coffee a barrier to growth
Starbucks retains its crown as the leader of RTD coffee

PROSPECTS AND OPPORTUNITIES

Developing coffee culture could benefit sales of RTD coffee
Increased visibility likely to be a key strategy
Healthier options could find favour

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 2 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

RTD Coffee

Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our RTD Coffee research and analysis database.

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