Prior to the outbreak of COVID-19, there was a booming on-trade coffee culture in Peru, with consumers showing a growing appreciation of higher quality coffee. While this should ensure that on-trade sales of fresh coffee rebound strongly over the forecast period, following the reopening of foodservice outlets, it could also have a positive impact on demand for RTD coffee.
Given the economic challenges facing RTD coffee producers over the forecast period, local competitors may look to identify new market niches for their products. In Lima, for example, Japanese popular culture, in particular, anime (animation), has grown in popularity in recent year.
Given the fact that sales of RTD coffee in Peru are now largely confined to Asian speciality stores located in middle-class areas, the leading brands will need to look for new distribution channels in order to attract new consumers. While taking on niche products and brands can be a risk for modern physical channels, such as supermarkets and hypermarkets, the low cost of e-commerce platforms offer opportunities for growth.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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