Although RTD coffee sales are expected to see a lower growth over forecast period as the category reaches a greater maturity, RTD coffee is still forecast to record a solid performance as it is predicted to achieve greater penetration among Swiss households, thanks to the products’ convenience and recipes focusing on natural ingredients and a low sugar content.
Mirroring trends seen in dairy products, a greater variety of RTD coffee using milk alternatives is expected, with the popularity of oat and almond milk likely to increase, complementing the more established soy-based RTD coffee. For example, Swiss start-up Kikeriki is exclusively using almond milk for its organic range, which also contains no sugar.
While RTD coffee retains potential to increase its consumer base, it could face growing challenges from other soft drinks, notably energy drinks and RTD tea, which are seeing more innovations. Coffee may become an increasingly popular flavour across other soft drinks, notably within concentrates and energy drinks, for example with the Monster energy drinks brand offering an espresso flavour.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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