Executive Summary

Mar 2019
PROSPECTS
RTD coffee continues to perform well

RTD coffee continued to perform well in 2018, being especially popular among younger generations, who are more likely to reject regular hot coffee due to its bitter taste. Manufacturers have recognised this and have changed their marketing strategies to focus on this demographic by launching products with added benefits.

An opportunity for premiumisation

Cold brew coffee, which unlike iced coffee is made without heat, thus reducing acidity and providing a more natural sweet taste, is growing in popularity. In 2018, cold brew coffee registered strong growth across the country, mainly due to its existing health halo, intense caffeine concentration and unique flavour.

Current distribution model an obstacle to stronger growth

The convenience of RTD coffee, the latest marketing efforts from Swiss players and a widening variety of flavours have all contributed to the increased popularity of this beverage. However, distribution is currently an obstacle to growth.

COMPETITIVE LANDSCAPE
Emmi continues to dominate RTD coffee

Emmi continued to dominate RTD coffee in Switzerland in 2018. This domestic manufacturer is expanding its product range and embracing the dairy-free milk trend, launching both lactose-free light coffees and lactose-free cappuccino RTD coffees.

Innoprax identifies new opportunities

Innoprax, which offers the Lattesso brand, recorded strong volume and value growth in the off-trade over the review period. The company is investing in a wider range of products, having launched Cannabis, Macchiato, Sport and Fit RTD coffees, focusing on younger consumers in order to support its further growth.

Starbucks’ position remains uncertain

The international coffee company Starbucks is struggling to gain share in Switzerland as RTD coffee consumers are seeking smaller independent brands or are continuing to purchase private label offerings. Rising consumption of Swiss products and a general trend towards avoiding large corporations are making growth difficult to achieve for the company.

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RTD Coffee in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Switzerland?
  • What are the major brands in Switzerland?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Switzerland?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Switzerland - Category analysis

HEADLINES

PROSPECTS

RTD coffee continues to perform well
An opportunity for premiumisation
Current distribution model an obstacle to stronger growth

COMPETITIVE LANDSCAPE

Emmi continues to dominate RTD coffee
Innoprax identifies new opportunities
Starbucks’ position remains uncertain

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Consumers show loyalty to local products
Sugar concerns impacting sales of beverages differently
Adding value via fortification and functionality
Experimenting with hemp
Soft drinks expected to continue to record steady growth over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Switzerland
Trends

SOURCES

Summary 1 Research Sources