RTD coffee is a developing category in the United Arab Emirates and is predicted to enjoy rising popularity, especially amongst the younger population, over the forecast period. While RTD coffee faces strong competition from freshly brewed coffee served in on-trade outlets, as well as from packaged instant speciality coffee sold in single-serve sachets, it is a convenient product, which is predominantly available in impulse-driven formats and well suited to on-the-go consumption, and unlike instant speciality coffee it requires no preparation.
RTD coffee is expected to continue to record positive off-trade volume and value growth throughout the forecast period. Competition within the category is likely to increase, especially from more affordable new brands, local small players, and potentially, private label.
The lack of segmentation within RTD coffee is likely to diminish in the future with innovation led by the response to the health and wellness trend in addition to sustainability and environmental concerns. Future shelves of retailers are likely to display plant-based variants to cater for consumers searching for dairy-free options, and products that explore different coffee blends with various functional health claims.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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