Over the forecast period, volume sales of RTD coffee will continue to grow, albeit at a decelerating rate, as the category becomes increasingly visible amongst consumers in North Macedonia. Growth will be fuelled mainly by the newness of the product, as RTD coffee is far from maturity, and the resumption of travel which will increase the number of impulse purchases.
E-commerce has been gathering pace in North Macedonia since the outbreak of COVID-19 and the adoption of this channel is set to continue in 2023 and beyond. Local consumers have become more used to purchasing goods online, including food and drink, with this especially benefitting bulk purchases of heavy items.
The gradual introduction of high quality yet low-priced brands will continue to contribute to greater market visibility of RTD coffee in 2023 and beyond. With a greater number of brands in the competitive landscape and the resumption of consumer travel and mobility, more consumers are set to discover RTD coffee, thus boosting demand.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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