Executive Summary

Mar 2019
PROSPECTS
Vegan RTD coffee will boost sales in the forecast period

Finland has seen a boom in non-dairy milk drinks such as oat, almond and soy milk. For example, an oat milk specifically for use in coffee has seen exponential growth in the last two years.

Some polarisation will take place in the forecast period

The unit prices of RTD coffee vary widely depending on the product type. The latest trendy launches often have a premium positioning and come in single-serve packaging, whilst there are also 1-litre multi-portion alternatives with a notably lower price per litre.

On-trade will offer opportunities – cold brew sales set to expand further

On-trade sales of RTD coffee are expected to keep growing, with a double-digit current value CAGR during the forecast period. Cold brew products have found their place in the on-trade channel, and their competitive prices have encouraged more consumers to buy RTD coffee instead of hot coffee.

COMPETITIVE LANDSCAPE
Gustav Paulig maintains the lead, but sees a declining share

Gustav Paulig was the clear leader in RTD coffee in off-trade value terms in 2018, with its Frezza brand. The company saw its actual value sales decline throughout the review period, although a rebound was seen in 2018, due to the launch of the company’s vegan Frezza almond and oat latte.

Starbucks and Valio have gained share

Second-ranked Starbucks and third-ranked Valio managed to gain value share throughout the review period. Their sales strategies have been very different, demonstrating the good growth potential available for various types of products.

Oatly’s vegan RTD coffee takes sixth place a year after its launch

Strong demand for non-dairy milk-based lattes boosted sales of Oatly’s Oatly Latte products, and the company was in sixth position in off-trade value terms in 2018. The trendy ingredients and sleek packaging are expected to remain in high demand in the forecast period, and could lead to an improved ranking for the company.

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RTD Coffee in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Finland?
  • What are the major brands in Finland?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Finland?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Finland - Category analysis

HEADLINES

PROSPECTS

Vegan RTD coffee will boost sales in the forecast period
Some polarisation will take place in the forecast period
On-trade will offer opportunities – cold brew sales set to expand further

COMPETITIVE LANDSCAPE

Gustav Paulig maintains the lead, but sees a declining share
Starbucks and Valio have gained share
Oatly’s vegan RTD coffee takes sixth place a year after its launch

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Finland - Industry Overview

EXECUTIVE SUMMARY

The better economy helps to lift volume and value sales of soft drinks
The health and wellness trend strengthens
Companies offering products across categories lead
Functional drinks are a key driver of product launches
Value-added products will have opportunities in the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Finland
Trends

SOURCES

Summary 1 Research Sources