Off-trade volume growth in RTD coffee in Finland will remain positive and dynamic over the forecast period. Despite the potential worsening of Finnish economy and rising prices, it is expected that Finns will continue to spend money on indulgences.
Healthier options will become more prominent in RTD coffee over the forecast period with low sugar, organic and plant-based products increasing in importance in the eyes of Finnish consumers. While health and wellness positioned products are expected to see strong growth, there is also scope for the further development of premium positioned luxury drinks too, with some polarisation thus likely as many Finns will still prefer to opt for RTD coffee products positioned as indulgent treats.
Recent surveys have shown that while young consumers in Finland enjoy RTD coffee products, they consume them less frequently than they do filter coffee. However, these same consumers believe that they will start drinking more and more RTD coffee as flavours and tastes become more varied, and as brands invest more in promoting positive product images – particularly in terms of eco-friendliness and sustainability.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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