The primary consumption occasion for RTD coffee is as a component of a hectic working day, often purchased as a stimulant during the morning commute. Such consumption occasions were relatively rare during the pandemic, as New Zealanders largely worked from home.
As RTD coffee becomes more popular over the forecast period, it will begin to be allocated greater shelf space in supermarkets. While this will initially be filled by additional variants of Boss Coffee, retailers will increasingly be willing to grant space to its competitors.
Although New Zealand did not – prior to the launch of Boss Coffee in November 2019 – have a vibrant RTD coffee category, it did possess a larger market for flavoured milks drinks, consisting of dairy brands such as Tararua and Barista Bros, and whose ranges include Iced Coffee as a popular flavour. Barista Bros in particular is predominantly an iced coffee brand, but is not tracked under RTD coffee as it also produces chocolate-flavoured milk drinks.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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