Although significant changes are not expected in the competitive landscape in RTD coffee in 2022, Costa Coffee is expected to gain a larger share in the forecast period, thanks to its five-year plan in China. The company has been achieving significant growth through product innovation and channel development.
RTD coffee is expected to see the constant introduction of new products during the forecast period, such as cold brew RTD coffee. Cold brew RTD coffee has already grown in popularity and has become a significant driver of sales in the category.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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