Increasing mobility across the forecast period will result in positive off-trade volume and value growth for RTD coffee, with consumers choosing RTD coffee when travelling and on-the-go. In addition, high inflation rates may discourage consumers to visit foodservice establishments, shifting from on-trade hot coffee options to RTD coffee instead.
Product innovation is expected to remain a major feature of RTD coffee over the forecast period. It is likely that free from sugar, or reduced sugar variants will emerge strongly, responding to the increasing concerns over the detrimental impact of high sugar consumption.
Rising price points is set to encourage some consumers to consider private label over the forecast period; a cheaper option that offers acceptable levels of quality. As such, the country’s leading chained modern grocery retailers are expected to take advantage of strong relationships with major manufacturers of RTD coffee to develop comprehensive private label ranges.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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