Well-known, popular coffee brands, such as Starbucks, are expected to gain further retail value share in Slovakia over the forecast period, although this will largely depend on strengthening consumer purchasing power, which is unlikely to be significant until the second half of the forecast period. Smartphone apps are also expected to become increasingly utilised the marketing strategies in the coming years.
Although post-pandemic consumer mobility is likely to continue across the forecast period, foodservice recovery is nevertheless expected to be gradual as Slovakians limit spending in the face of high inflation and an increase in the cost of living. This is expected to impact opportunities for growth in volume sales of RTD coffee.
A growing interest in different varieties of coffee and experiments with new flavours, combined with the country’s growing on-the-go coffee culture should help to drive sales over the forecast period. However, significant obstacles to growth will be limited distribution and the high price of RTD coffee products, particularly as household purchasing power is expected to remain constrained in the short to medium term.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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