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Country Report

RTD Coffee in

RTD Coffee in Singapore

24 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy living trend a bane for RTD coffee

RTD coffee’s off-trade volume sales continued to decline in 2018 due to growing health-consciousness among consumers. Most local consumers perceive RTD coffee to contain too much sugar and is therefore unhealthy, instead preferring fresh and unsweetened coffee.

On-trade fresh coffee overshadows RTD coffee

The rise in on-trade specialist coffee shops has provided an additional threat to off-trade sales of RTD coffee. Specialist coffee houses and cafés differentiate themselves by using unique ingredients such as single origin coffee beans.

COMPETITIVE LANDSCAPE

Larger players maintain lead in RTD coffee through strong branding

Nestlé Singapore and Pokka Corp continued to lead RTD coffee through strong branding and off-trade ubiquity. Pokka Corp is stronger in off-trade volume terms with its Pokka brand, while Nestlé Singapore leads off-trade value sales though its Nescafé brand, which is predominantly offered in a smaller 240ml metal can and has more of a premium positioning.

Limited focus on RTD coffee with priorities placed elsewhere

RTD coffee witnessed limited activity and innovation in 2018, as leading players focused on larger drinks categories. For example, Nestlé Singapore focused on the more significant coffee in hot drinks, while Pokka Corp placed a greater emphasis on the larger RTD tea.

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Samples

RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Singapore?
What are the major brands in Singapore?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Singapore?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Singapore - Category analysis

HEADLINES

PROSPECTS

Healthy living trend a bane for RTD coffee

On-trade fresh coffee overshadows RTD coffee

COMPETITIVE LANDSCAPE

Larger players maintain lead in RTD coffee through strong branding

Limited focus on RTD coffee with priorities placed elsewhere

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Continuing decline for soft drinks due to health-consciousness

Strong government push for healthier drinks options

Coca-Cola Singapore competes using aggressive marketing and product innovation

Product development focuses on reduced sugar variants

Reduced sugar reformulations expected to be the norm over forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

RTD Coffee in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy living trend a bane for RTD coffee

On-trade fresh coffee overshadows RTD coffee

COMPETITIVE LANDSCAPE

Larger players maintain lead in RTD coffee through strong branding

Limited focus on RTD coffee with priorities placed elsewhere

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Singapore - Category analysis

HEADLINES

PROSPECTS

Healthy living trend a bane for RTD coffee

On-trade fresh coffee overshadows RTD coffee

COMPETITIVE LANDSCAPE

Larger players maintain lead in RTD coffee through strong branding

Limited focus on RTD coffee with priorities placed elsewhere

CATEGORY DATA

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Continuing decline for soft drinks due to health-consciousness

Strong government push for healthier drinks options

Coca-Cola Singapore competes using aggressive marketing and product innovation

Product development focuses on reduced sugar variants

Reduced sugar reformulations expected to be the norm over forecast period

MARKET DATA

APPENDIX

Fountain sales in Singapore

SOURCES

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