Plant-based options are now available in RTD coffee. The first few entrants included local brands Mad Coffee (oat), while other brands include milk alternatives brand Minor Figures with Latte and Mocha (oat).
The RTD coffee scene in Singapore is historically dominated by dairy-containing options such as latte and cappuccino, due to reinforcement by leading brands such as Pokka and Nescafé. However, brands are now entering retail with RTD black options, both in cold brew and regular – regional cold brew brands include UCC from Japan, Highlands Coffee from Vietnam, and regular black RTD coffees include Nescafé’s Iced Black, Starbucks’s Pike Place Roast Black Coffee from South Korea, and Genki Forest’s Never Coffee from China.
At the end of 2022, Korean convenience store chain emart24 opened its first two outlets in Singapore, and the brand has plans to expand to 300 outlets over the forecast period. Korean convenience store dining experiences have soared in popularity through social media, whereby consumers in Korea purchase drinks in pouches and pour them into ice cups – this enables consumers to chill ambient RTD coffee on demand, as well as customise the beverage, such as mixing plain black coffee with flavoured dairy milk, as well as adjusting the ratio of coffee to milk.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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