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Country Report

RTD Coffee in

RTD Coffee in Singapore

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers perceive RTD coffee as unhealthy

Unlike cold brew and fresh coffee, RTD coffee contains preservatives, sweeteners, artificial flavourings and hydrogenated palm kernel oil. With the rising health and wellness trend, consumers are increasingly opting for pure, fresh, unsweetened coffee.

The most popular brands cater to the economy segment

Consumers perceive RTD coffee brands according to their price points. Brands such as Nescafé, Pokka and Wonda cater to the economy segment via their lower price points, and are expected to see muted growth over the forecast period.

Premium RTD coffee faces competition from fresh coffee

Consumers are developing increasingly sophisticated tastes and knowledge about different coffee types. On-trade establishments have responded by premiumising their existing fresh coffee options.

COMPETITIVE LANDSCAPE

The entry of Wonda RTD coffee is unlikely to disrupt the existing ecosystem

Wonda entered RTD coffee in Singapore in August 2017, with a price point that puts it in the economy RTD coffee segment; therefore, it is a direct competitor to Nescafé and Pokka. Despite the novel launch campaign, which involved scenting the pages of TODAY, a local newspaper, with its coffee scent, it is unlikely to gain much share against very established and mature competitors such as Nescafé and Pokka.

The high margins required by convenience stores limit the product range

The range of RTD coffee in convenience stores is very limited. Economy brands such as Pokka, Nescafé and Wonda are commonplace, usually alongside one premium RTD brand, such as Starbucks Frappuccino.

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RTD Coffee Market Sample Report RTD Coffee Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Coffee in Singapore?
What are the major brands in Singapore?
What are the key new launches of RTD Coffee and bottled coffee products?
Who are the consumers of RTD coffee in Singapore?
Where is ready to drink coffee most commonly consumed?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Coffee in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers perceive RTD coffee as unhealthy

The most popular brands cater to the economy segment

Premium RTD coffee faces competition from fresh coffee

COMPETITIVE LANDSCAPE

The entry of Wonda RTD coffee is unlikely to disrupt the existing ecosystem

The high margins required by convenience stores limit the product range

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 2 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Coffee in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers perceive RTD coffee as unhealthy

The most popular brands cater to the economy segment

Premium RTD coffee faces competition from fresh coffee

COMPETITIVE LANDSCAPE

The entry of Wonda RTD coffee is unlikely to disrupt the existing ecosystem

The high margins required by convenience stores limit the product range

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Coffee in Singapore - Category analysis

HEADLINES

PROSPECTS

Consumers perceive RTD coffee as unhealthy

The most popular brands cater to the economy segment

Premium RTD coffee faces competition from fresh coffee

COMPETITIVE LANDSCAPE

The entry of Wonda RTD coffee is unlikely to disrupt the existing ecosystem

The high margins required by convenience stores limit the product range

CATEGORY DATA

Soft Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

APPENDIX

Fountain sales in Singapore

SOURCES

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