RTD coffee will see healthy growth over the forecast period, buoyed by the recovery of the on-trade channel. This will be attributable to the loosening of pandemic-related restrictions and the reopening of bars, restaurants and cafés.
The fast development of convenience stores in Vietnam will create favourable opportunities for growth in RTD coffee over the forecast period. Convenience stores ae growing rapidly in the country, especially in urban areas, where they are popular destinations to hang out, especially for younger consumers.
As RTD coffee continues to grow from a low base, players are expected to focus on innovation to attract the attention of consumers and tap into rising demand. Whilst many of these products can be expected to be fairly basic and relatively unremarkable in comparison with most of the products already available in the category, some of them will inevitably be more sophisticated options that seek to push the boundaries of flavour innovation in particular.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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