Executive Summary

Mar 2019
PROSPECTS
The demand for convenience drives growth in RTD coffee

As Danish consumers are leading increasingly busy, on-the-go lifestyles, the demand for more convenient products is also growing. The response to this growing demand can be seen not only in convenience stores such as 7-Eleven, which offer a wide range of on-the-go meals and drinks, but also increasingly in grocery retailers, with many now having a designated convenience section where they offer these types of products to consumers looking for a quick and convenient meal or snack.

Growing demand for healthier versions of RTD coffee

The strong health and wellness trend, which has been sweeping Denmark for some time, continued in 2018, and was also becoming increasingly evident in RTD coffee. The demand for organic RTD coffee has been strong for some time, with products such as Peter Larsen’s organic RTD coffee performing well.

Forecast period trends

It is expected that the demand for more convenient products will continue to increase over the forecast period. This is also likely to continue to drive growth in RTD coffee, as continued product launches and growing availability will help to increase consumer awareness and demand.

COMPETITIVE LANDSCAPE
Starbucks Corp extends its lead in RTD coffee

Starbucks Corp continued increase its lead over the competition in RTD coffee throughout the review period, including in 2018, when the company accounted for over half of overall retail value sales in the category. The Starbucks brand enjoys a high level of brand recognition in Denmark, due to the growing popularity of the Starbucks coffee chain in Denmark, and this brand awareness benefited the company’s RTD coffee range.

Starbucks Corp benefits from strong distribution

The Starbucks RTD coffee range is produced and distributed by Cocio Chokolademælk in Denmark, and as such, the brand enjoys widespread distribution and strong marketing support from Cocio’s parent company, Arla Foods.

Forecast period trends

It is likely that Starbucks will continue to launch new RTD coffee products in Denmark, which will help sustain the company’s position as the leading player over the forecast period. However, as Danish consumers become more familiar with RTD coffee, a growing number of consumers are demanding more premium and natural products, as has been the case in hot coffee for some time.

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RTD Coffee in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Coffee in Denmark?
  • What are the major brands in Denmark?
  • What are the key new launches of RTD Coffee and bottled coffee products?
  • Who are the consumers of RTD coffee in Denmark?
  • Where is ready to drink coffee most commonly consumed?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Coffee in Denmark - Category analysis

HEADLINES

PROSPECTS

The demand for convenience drives growth in RTD coffee
Growing demand for healthier versions of RTD coffee
Forecast period trends

COMPETITIVE LANDSCAPE

Starbucks Corp extends its lead in RTD coffee
Starbucks Corp benefits from strong distribution
Forecast period trends

CATEGORY DATA

Table 1 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 2 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Soft Drinks in Denmark - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in soft drinks in Denmark
Demand for more natural and functional products drives growth
Carlsberg Danmark and Royal Unibrew share the lead
Growing demand for convenience influences innovation
Soft drinks is expected to see moderate growth over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Denmark
Trends

SOURCES

Summary 1 Research Sources