Growth will continue at a healthy pace over the forecast period, as penetration of RTD coffee is still low among the Belgian population. Drivers for this include convenience and functionality through its energy-boosting properties.
In May 2022, Starbucks started the home delivery service for its coffee in seven cities in Belgium. Indeed, 19 of the Starbucks shops in Belgium are now delivering their coffee range (and limited snack range) to consumers’ homes, offices, or whichever location, as long as the address is within the 4km radius of a Starbucks shop.
A significant factor starting in 2023 is the banning of plastic cups. Indeed, it is noted that RTD coffee has been bucking the sustainability trends and flying in the face of the war against plastic due to its traditional plastic packaging formats.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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