RTD coffee volume sales are expected to face strong volume growth in the coming years as product awareness expands in Georgia. RTD Coffee is set to develop at a faster pace with the variety of brands and flavours expected to increase and attract more adventurous consumers to the RTD coffee category.
Foreign players are forecasted to retain their dominance in RTD Coffee. Although retail volume sales are expected to face strong growth prospects, local producers are unlikely to increase their presence in this category.
RTD coffee faces heavy competition from foodservice and other soft drinks, which will hinder category development in the coming years. Young and middle-aged adventurous consumers are expected to remain the primary RTD coffee consumers while the older generation are likely to stick to traditional coffee drinks.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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