RTD coffee has the potential for further expansion over the forecast period with younger consumers generally willing to try new and innovative concepts. This should help deliver strong growth for the category, although in actual off-trade volume terms sales will still likely remain relatively low.
RTD coffee is nonetheless still seen as a relatively niche area of soft drinks in France but with strong growth potential and as such it is likely to see new players entering the category over the forecast period, while existing players could look to expand their offer. For instance, Coca-Cola Enterprises is expanding its Costa RTD coffee range across several European countries and as such it could increase its presence in French retailers over the forecast period, including offering a wider variety of options.
Another path to growth for RTD coffee could be found in the growing trend towards cold brew coffee which emerged towards the end of the review period. French consumers have discovered this dynamic trend which has already emerged in the US and the UK, amongst other European countries.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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