Premiumisation and innovation are set to boost the demand for RTD coffee over the forecast period. Given the positive dynamics and potential growth margins of the category, manufacturers are likely to focus their innovation strategies on the introduction of new, premium products.
E-commerce will continue to grow in importance as a distribution channel across the forecast period. Even though its share remains low, a growing number of local consumers are becoming accustomed to doing their grocery shopping online, especially following the outbreak of COVID-19.
The absence of genuine RTD coffee-drinking culture in the country means that category players look beyond Colombia’s borders for inspiration. This raises the prospect of new products being launched that mirror RTD coffee launches in other countries, with players launching proven successful offerings.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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