Demand for RTD coffee is expected to gain further momentum over the forecast period. Despite an influx of new brands, including from Japan and South Korea, Nescafé is expected to remain as the dominant name in Hong Kong for the foreseeable future.
With increasing awareness of health and wellness, local consumers are likely to be willing to try different diets, with plant-based options becoming increasingly popular in Hong Kong. Plant-based milk is widely available in coffee shops with key brand Nescafé also launching related RTD coffee products featuring plant-based ingredients.
On-trade channels such as specialist coffee shops and bubble tea shops that provide fresh coffee on their menus are strong alternative options to RTD coffee, as local consumers are willing to pay a premium for convenience and personalisation. This is particularly the case with the aggressive expansion of value-for-money coffee chain Flash Coffee in Hong Kong, which poses a threat to the future potential growth of RTD coffee over the forecast period.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.See All of Our Definitions
This report originates from Passport, our RTD Coffee research and analysis database.
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