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Country Report

Sauces, dressings and condiments in

Sauces, Dressings and Condiments in Vietnam

36 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

At the end of 2016, information that traditional fish sauce might contain arsenic, which is very bad for the health, and may cause cancer, was widely available via the media. In fact, the majority of fish sauce available through retail is industrially produced, not following the standard fermentation method of making fish sauces. Industrial fish sauces of popular brands such as Nam Ngu and Chin-Su of Masan Consumer Corp were actually a combination of fish essence, flavouring, colouring, preservatives and sweeteners. This created negative responses from consumers, which strongly damaged sales of traditional fish sauce manufacturers. The government had to join in the investigation. After that, it was clear that this information was wrong and that there is no clear evidence that traditional fish sauce is bad for the health or causes cancer. At the beginning of 2017, VASEP (Vietnam Association of Seafood Exporters and Producers) announced a set of standard regulations for Vietnamese traditional fish sauce. This move is expected to help restore the trust of consumers in traditional fish sauce.

COMPETITIVE LANDSCAPE

Masan Consumer Corp continued to lead in sauces, dressings, and condiments with a 38% value share in 2016-2017, mainly thanks to a wide product range in fish sauces, soy sauces and chili sauces. Indeed, the company was popular with Nam Ngu and Chinsu in fish sauces, Tam Thai Tu and Chinsu in soy-based sauces, and Rong Viet and Chinsu in chili sauces. Thanks to its strong financial budget, it was able to engage in marketing activities such as television advertisements, online advertisements, discounts and to actively launch free small gifts in order to stimulate consumer demand and boost sales. Nevertheless, due to the more intense competition including the rivalry from traditionally made fish sauces, the company had been gradually losing its value share in the category since 2013. In 2017, Masan Consumer also had a new chairman – Truong Cong Thang, who is expected to introduce new and young blood to successfully build at least 12 leading brands in Vietnam by 2020.

PROSPECTS

Over the forecast period, busier lifestyles, the growing health and wellness trend and greater exposure to Western culture and cuisine are likely to continue to be the most important trends in sauces, dressings, and condiments. Typically, these trends are projected to have a more positive impact than a negative impact on the category’s growth. More new product developments and new players joining, especially international ones thanks to the more open economy and the decline in import taxes, are expected to give consumers more options and stimulate the demand.

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Sauces, Dressings and Condiments Sample Sauces, Dressings and Condiments Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sauces, dressings and condiments industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sauces, dressings and condiments industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sauces, dressings and condiments in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sauces, dressings and condiments in Vietnam?
What are the major brands in Vietnam?
Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
How much are consumers willing to pay for convenience?
What are sales opportunities for healthier products (ie, low-fat, low-salt)?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sauces, Dressings and Condiments in Vietnam - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 5 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 6 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 7 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 8 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Masan Consumer Corp: Key Facts
Summary 2 Masan Consumer Corp: Operational Indicators
Summary 3 Masan Consumer Corp: Competitive Position 2017

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outlook

Outstanding government activities in 2016-2017

Outlook

The blurring of classifications begins to appear within packaged food in Vietnam

Outlook

Internet retailing plays a more important role in 2016-2017

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sauces, Dressings and Condiments in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Sauces, Dressings and Condiments in Vietnam - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Vietnam - Company Profiles

Masan Consumer Corp in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outstanding government activities in 2016-2017

The blurring of classifications begins to appear within packaged food in Vietnam

Internet retailing plays a more important role in 2016-2017

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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