2026 Developments
Dairy products and alternatives in Jordan maintains stability in 2026, predicted to show a slight decline to JOD1,055 million despite cost inflation and subdued economic conditions, while regional comparators experienced sharper declines linked to higher inflation or stagnant population dynamics. The appeal of this landscape lies in its resilience: Population growth and the deep-rooted presence of traditional staples such as labneh and yoghurt have ensured that demand remains steady, with these products demonstrating cultural and nutritional importance that shields overall consumption from macroeconomic shocks. However, heightened price sensitivity and competitive pressures have accelerated the withdrawal of less resilient producers, prompting leading companies to adapt by focusing on affordability, operational efficiency, and innovation in both product and packaging. To succeed, brands must maintain competitive pricing, invest in value-driven product development, and strengthen distribution to address evolving consumer priorities centred on value, convenience, and health, in a context where consolidation and channel diversification are reshaping the competitive environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Jordan?
- Which are the leading brands in Dairy Products and Alternatives in Jordan?
- How are products distributed in Dairy Products and Alternatives in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Jordan
2026 Developments
Key Data Insights
Teeba and Hammoudeh Sustain Daily Demand with Affordable Dairy Staples
Traditional Labneh and White Cheese Drive Resilient Consumption
Al Juneidi Closure Accelerates Focus on Pricing and Value Innovation
Smaller Producers Anticipated to Exit as Larger Brands Capture Rising Demand
Labneh and Yoghurt Set to Sustain Value While Plant-Based Dairy Remains Marginal
Promotions and Smaller Packs Expected to Protect Share as Value Becomes Critical
Teeba Leverages Health Claims to Outpace Rivals in Share Gains
Small Local Grocers Maintain Dominance as Modern Retail Advances
E-Commerce Accelerates as Consumers Embrace Digital Convenience
Baby Food in Jordan
Key Data Insights
Baby Food Summary
Nutridar Responds to Working Parents with Convenient Infant Nutrition
Milk Formula Leads as Parents Prioritise Trusted Nutrition
Bebelac Drives Innovation with Stage-Specific Infant Formulas
Working Parents Anticipated to Drive Demand for Convenient Infant Nutrition
Brands Expected to Boost Value by Targeting Informed Parental Preferences
Nutridar Sahha Leverages Local Trust as Bebelac Sustains Growth with Innovation
Pharmacies Secure Parental Trust by Restricting Infant Formula Sales
Retail E-Commerce Remains Marginal as Parents Favour In-Person Advice
Dairy in Jordan
Key Data Insights
Dairy Summary
Traditional Staples Sustain Dairy Demand Despite Affordability Pressures
Cheese Drives Value as Labaneh Sustains Household Demand
Yopro and Almarai Protein Capture Health-Conscious Consumers with Functional Innovation
Labneh and White Cheese Anticipated to Anchor Resilient Household Spending
Tourist Arrivals Projected to Drive up Foodservice Demand for Yoghurt and Labneh
Brands Expected to Adjust Pack Sizes and Pricing to Retain Value-Conscious Shoppers
Teeba Investment Co Leverages Health Positioning to Expand Share Lead
Small Local Grocers Sustain Daily Dairy Purchases through Routine Shopping
E-Commerce Accelerates as Consumers Seek Convenience and Product Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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