Dairy products continues to perform well in 2023 due to the pandemic coming to an end. Likewise, the return of tourists, more women in the workforce, and the expansion of chained supermarkets and hypermarkets will continue to drive growth.
After being impacted by the COVID-19 pandemic during the review period, dairy products continues to see a much better performance in 2023, largely due to the reopening of the economy, which has resulted in resumed social activities. The reopening of on-trade channels has boosted demand, especially as tourist activity has also resumed.
Dairy products and alternatives as well as sales of fast-moving consumer goods in general were impacted by the introduction of higher taxes on many products in January 2018. Taxes were increased on fuel, soft drinks, cigarettes, and also many packaged food products, including packaged dairy, while bread subsidies were removed.
In 2023, the dairy industry in Jordan is set to witness significant growth, thanks to the surge in social activity resulting from the lifting of all COVID-19 restrictions. Positive economic indicators from 2022 also play a crucial role here, with Jordan's GDP growing by 2% during Q4 2022 compared to the previous year.
Aside from traffic jams during rush hour and some badly repaired roads, there are little challenges to the distribution of packaged food in Jordan.
Over the forecast period, the outlook for dairy products is promising, driven by increased on-trade sales post-COVID-19 and the rapidly increasing population. To leverage this growth, producers can diversify offerings and consider potential challenges like commodity prices and supply chain disruptions while adapting to evolving consumer preferences.
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Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Dairy Products and Alternatives
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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