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2026 Developments
Dairy products and alternatives in New Zealand is expected to record modest value growth in 2026, supported primarily by pricing, product mix and higher-value propositions rather than volume expansion. Dairy remains the largest area, while plant-based dairy delivers the strongest growth from a smaller base as consumers increasingly engage with wellness, clean-label and functionally positioned products. Cost-of-living pressures continue to reinforce value-seeking behaviour, with growth concentrated in products that provide either affordability or clearly communicated consumer benefits. Competition remains highly concentrated, with Lactalis strengthening its position following the acquisition of Anchor, Mainland and Fresh 'n' Fruity, while Goodman Fielder continues to compete through brands such as Meadow Fresh, Puhoi Valley and Yoplait. At the same time, private label continues to gain traction in value-sensitive staples, increasing pressure on brands to justify premiums through quality, functionality and differentiation. Looking ahead, value growth is expected to be increasingly supported by products that combine functional benefits, clean-label credentials and everyday convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in New Zealand?
- Which are the leading brands in Dairy Products and Alternatives in New Zealand?
- How are products distributed in Dairy Products and Alternatives in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in New Zealand
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Value Growth Is Supported by Pricing and Mix Shifts Amid Weak Volume Demand
Pricing Pressures Reinforce Value-Seeking Behaviour across Dairy Products and Alternatives
Multi-Functional Wellness Drives Innovation across Dairy and Plant-Based Products
Chart 2 Tribiotic Yoghurt Signals Shift to Multi-Function, Daily Wellness Nutrition
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Functional Benefits and Clean-Label Credentials Are Set to Support Value Growth
Chart 5 Analyst Insight for Dairy Products and Alternatives
Extending Dairy into Everyday Occasions Is Expected to Strengthen Repeat Purchase
Value and Premium Positioning Are Poised to Shape Future Growth
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Lactalis Acquires Anchor and Mainland as Leadership Remains Concentrated
Private Label Gains Traction While Established Players Defend Share
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Supermarkets Retain Loyalty as Convenience Channels Support Complementary Purchasing Occasions
Delivery and Click-And-Collect Support Gradual E-Commerce Growth
Chart 10 Retail Channels 2021-2026
Value and Wellness Continue to Shape Product Development
Imported Butter and Tribiotic Illustrate Diverging Consumer Priorities
Chart 11 Dairyworks Imports Us Butter to Offer Lower-Cost Alternative in Nz Supermarkets
Product Innovation Is Increasing Pressure on Both Value and Premium Propositions
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in New Zealand
Key Data Insights
Baby Food Summary
Value Growth Holds as Premiumisation Offsets Limited Volume Expansion
Age-Specific Products Broaden Baby Food Consumption Occasions
Chart 19 Packaging-Led Refresh Reinforces Karicare’S Role across the Full Nutrition Journey
Functional Nutrition Gains Prominence across Baby Food
Chart 20 Odi Organic Pouches Illustrate Growing Demand for Functional, Wholefood Baby Nutrition
Chart 21 Value Sales 2021-2031
Chart 22 Value Sales by Category 2026
Brand Engagement Is Set to Extend beyond Infancy
Prepared and Dried Baby Food Are Forecast to Gain Momentum
E-Commerce Is Poised to Strengthen Engagement with Research-Driven Parents
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Karicare Extends Leadership as Competitors Focus on Prepared Nutrition
Premiumisation and Functional Nutrition Create Opportunities for Challengers
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Supermarkets Retain Their Lead as Alternative Channels Gradually Gain Relevance
E-Commerce Remains Small but Strengthens Access to Specialist Products
Chart 27 Retail Channels 2021-2026
Chart 28 Economic Context for Baby Food
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Baby Food
Chart 32 Population 2021-2031
Chart 33 Population by Generation 2026
Chart 34 Consumer Expenditure 2021-2031
Butter and Spreads in New Zealand
Key Data Insights
Butter and Spreads Summary
Price-Led Growth Masks Continued Volume Decline Amid Affordability Pressures
Imported Butter and Private Label Increase Pressure across Price Tiers
Chart 35 Dairyworks Imports Us Butter to Offer Lower-Cost Alternative in Nz Supermarkets
Functional Plant-Based Innovation Reshapes Competition in Spreads
Chart 36 Oaty Butter Pioneers Functional Plant-Based Spreads in Nz
Chart 37 Value Sales 2021-2031
Chart 38 Value Sales by Category 2026
Price-Led Growth Is Set to Persist in a Mature Market
Butter Is Forecast to Retain Its Leadership Advantage
Functional and Clean-Label Positioning Is Poised to Support Differentiation
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Lactalis Acquires Mainland and Anchor as Retailer Influence Continues to Grow
Private Label Strengthens Its Position in a Value-Conscious Market
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Supermarkets Reinforce Their Dominance through Accessibility and Range
Retail E-Commerce Gains Relevance through Supermarket-Led Investment
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Butter and Spreads
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Butter and Spreads
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Chart 50 Consumer Expenditure 2021-2031
Cheese in New Zealand
Key Data Insights
Cheese Summary
Premiumisation Shifts Demand Towards Higher-Value Cheese
Speciality Formats Broaden Growth beyond Traditional Cheddar
Chart 51 Craggy Range Wins “New Cheese” Trophy with Premium Halloumi Format
Premium Soft Cheese Provides a Platform for Functional Innovation
Chart 52 Probiotic Camembert and Brie Introduce Gut Health into Premium Cheese
Chart 53 Value Sales 2021-2031
Chart 54 Value Sales by Category 2026
Premium and Speciality Cheese Are Set to Drive Value Growth
Format Innovation Is Expected to Broaden Consumption Occasions
Functional Innovation Is Projected to Gain Traction in Premium Cheese
Chart 55 Forecast Value Sales 2021-2031
Chart 56 Forecast Value Sales by Category 2026-2031
Lactalis Acquires Leading Brands as Ownership Shifts Reshape Competition
Brand Strength and Private Label Continue to Shape Competition
Chart 57 Company Shares 2026
Chart 58 Brand Shares 2026
Supermarkets Leverage Private Label and Range to Sustain Channel Dominance
Retail E-Commerce Gains Relevance through Integrated Grocery Platforms
Chart 59 Retail Channels 2021-2026
Chart 60 Economic Context for Cheese
Chart 61 Real Gdp Growth 2021-2031
Chart 62 Inflation 2021-2031
Chart 63 Consumer Context for Cheese
Chart 64 Population 2021-2031
Chart 65 Population by Generation 2026
Chart 66 Consumer Expenditure 2021-2031
Drinking Milk Products in New Zealand
Key Data Insights
Drinking Milk Products Summary
Premiumisation Supports Value Growth in a Mature Category
Functional Innovation Broadens Milk's Role beyond Basic Nutrition
Chart 67 Smartmilk Shows How Functional Dairy Is Converging with Supplements and Beverages
Lactose-Free and Format Diversification Support Everyday Consumption
Chart 68 Anchor Zero Lacto Drives Scalable, Value-Led Growth in a Price-Sensitive Market
Chart 69 Value Sales 2021-2031
Chart 70 Value Sales by Category 2026
Pricing and Mix Effects Are Set to Drive Growth in a Mature Category
Flavoured Milk Drinks Are Poised to Remain the Strongest Source of Growth
Functional Milk Variants Are Expected to Strengthen Everyday Relevance
Chart 71 Forecast Value Sales 2021-2031
Chart 72 Forecast Value Sales by Category 2026-2031
Lactalis Acquires Anchor and Mainland as Ownership Shifts Reshape Competition
Private Label and Value-Added Products Shape Competitive Intensity
Chart 73 Company Shares 2026
Chart 74 Brand Shares 2026
Supermarkets Reinforce Leadership through Price, Accessibility and Private Label
Retail E-Commerce Gains Relevance through Supermarket-Led Digital Platforms
Chart 75 Retail Channels 2021-2026
Chart 76 Economic Context for Drinking Milk Products
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Drinking Milk Products
Chart 80 Population 2021-2031
Chart 81 Population by Generation 2026
Chart 82 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in New Zealand
Key Data Insights
Yoghurt and Sour Milk Products Summary
Balanced Value Growth Signals a Shift beyond Price-Led Expansion
Multi-Benefit Functional Products Raise the Bar for Innovation
Chart 83 Tribiotic Yoghurt Signals Shift to Multi-Function, Daily Wellness Nutrition
Portable Formats Extend Yoghurt into Snack and Dessert Occasions
Chart 84 Cyclops Pouches Bring Lactose-Free Indulgence into Convenient Snacking Occasions
Chart 85 Value Sales 2021-2031
Chart 86 Value Sales by Category 2026
Multi-Functional Health Benefits Are Set to Support Premium Growth
Convenience-Led Formats Are Expected to Expand Yoghurt into New Occasions
Consumer Selectivity Is Poised to Raise the Bar for Premium Positioning
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Lactalis Acquisition Reshapes Brand Hierarchy While Goodman Fielder Widens Lead
Brand Strength and Private Label Continue to Shape Competition
Chart 89 Company Shares 2026
Chart 90 Brand Shares 2026
Supermarkets Reinforce Leadership through Scale, Value and Accessibility
Retail E-Commerce Gains Relevance through Supermarket-Led Fulfilment
Chart 91 Retail Channels 2021-2026
Chart 92 Economic Context for Yoghurt and Sour Milk Products
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Yoghurt and Sour Milk Products
Chart 96 Population 2021-2031
Chart 97 Population by Generation 2026
Chart 98 Consumer Expenditure 2021-2031
Other Dairy in New Zealand
Key Data Insights
Other Dairy Summary
Inflation-Driven Value Growth Masks Volume Decline as Spending Polarises
Premium Indulgence Concentrates Value Growth at the Top End
Chart 99 Gü Captures High-End Spend as Chilled Desserts Polarise under Cost Pressure
Portion-Controlled Formats Make Indulgence More Accessible
Chart 100 Lilo Blends Indulgence and Wellness to Enable Guilt-Free Daily Treats
Chart 101 Value Sales 2021-2031
Chart 102 Value Sales by Category 2026
Inflation Is Set to Drive Value Growth as Structural Constraints Limit Volume Recovery
Polarisation Is Expected to Intensify as Consumers Favour Value and Premium Products
Format Innovation and Lighter Indulgence Are Poised to Support Relevance
Chart 103 Forecast Value Sales 2021-2031
Chart 104 Forecast Value Sales by Category 2026-2031
Lactalis Assumes Anchor as Ownership Shifts Reshape Competition
Private Label Strengthens Its Role in a Value-Conscious Market
Chart 105 Company Shares 2026
Chart 106 Brand Shares 2026
Supermarkets Consolidate Dominance as Cost Pressures Reshape Shopping Behaviour
Retail E-Commerce Gains Relevance through Supermarket-Led Fulfilment
Chart 107 Retail Channels 2021-2026
Chart 108 Economic Context for Other Dairy
Chart 109 Real Gdp Growth 2021-2031
Chart 110 Inflation 2021-2031
Chart 111 Consumer Context for Other Dairy
Chart 112 Population 2021-2031
Chart 113 Population by Generation 2026
Chart 114 Consumer Expenditure 2021-2031
Plant-Based Dairy in New Zealand
Key Data Insights
Plant-Based Dairy Summary
Growth Moderates as Mainstream Adoption Becomes Harder to Achieve
Protein and Fortification Strengthen Nutritional Credibility
Chart 115 So Good High Protein Oat Milk: Protein Fortification Redefines Plant-Based Milk Value
Multifunctional Wellness Broadens the Appeal of Plant-Based Yoghurt
Chart 116 Raglan Tribiotic Yoghurt: Gut and Immunity Support in Everyday Plant-Based Format
Chart 117 Value Sales 2021-2031
Chart 118 Value Sales by Category 2026
Nutritional Credibility and Sensory Performance Are Set to Become Baseline Expectations
Everyday Consumption Occasions Are Expected to Drive Repeat Purchase
Value and Functional Positioning Are Poised to Shape Future Growth
Chart 119 Forecast Value Sales 2021-2031
Chart 120 Forecast Value Sales by Category 2026-2031
Sanitarium and Vitasoy Retain Leadership as Private Label Gains Ground
Value and Functional Differentiation Become Increasingly Important
Chart 121 Company Shares 2026
Chart 122 Brand Shares 2026
Supermarkets Sustain Dominance as Convenience Formats Expand Plant-Based Consumption Occasions
Retail E-Commerce Remains Secondary Despite Gradual Growth
Chart 123 Retail Channels 2021-2026
Chart 124 Economic Context for Plant-Based Dairy
Chart 125 Real Gdp Growth 2021-2031
Chart 126 Inflation 2021-2031
Chart 127 Consumer Context for Plant-Based Dairy
Chart 128 Population 2021-2031
Chart 129 Population by Generation 2026
Chart 130 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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