Qatar’s local dairy manufacturing industry has taken off since the country made positive moves to reduce its dependence on food exports in the wake of the 2017 GCC diplomatic crisis and subsequent trade embargo. With Qatari consumers increasingly interested in domestic brands and locally manufactured products, local players such as Baladna and Mazzraty are expanding their product ranges and ramping up production to meet increasing demand, with one eye on expanding their export operations.
Within just a few short years, the Qatari dairy industry has witnessed a tremendous shift as the previous reliance on imports has given way to a high degree of self-sufficiency, with some categories now fully supplied by local manufacturers. While the international trade partners of the local dairy industry leaders continue to play an important role in the local dairy industry, the local dairy scene is becoming less reliant on imports as local manufacturing continues to increase.
Qatar’s economy remains small overall, although per capita GDP remains among the highest in the world. After a muted performance for the national economy during 2020 and 2021 due to the impact of the COVID-19 pandemic, GDP growth accelerated from 1.
Qatar has one of the highest per capita GDP ratings of any country in the world. This means that the sizeable segment of the population who are very affluent are willing and able to purchase premium dairy products and baby food, with many consumers focused primarily on quality, indulgence and nutritional value, rather than price.
Qatar’s status as one of the most affluent societies in the world means that the country has ample resources to focus on the development and maintenance of its infrastructure. Recent years have seen tremendous investment in the construction of new infrastructure and improvement of existing infrastructure, with the previous focus on the capital city Doha giving way to a broader focus, including emerging cities such as Lusail.
Dairy products and alternatives is slated for a positive performance over the forecast period, although growth rates are expected to be slightly more modest due to slower population growth. As an affluent country with a robust economy, it is unlikely that much pressure will come on household incomes during the forecast period, with consumers expected to continue prioritising quality and indulgence, as well as convenience, rather than health and wellness considerations or low price.
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Dairy Products and Alternatives
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