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2026 Developments
Dairy products and alternatives in Saudi Arabia is set to continue to demonstrate strong momentum, with retail value sales reaching SAR24.3 billion in 2026 and outpacing volume gains as brands successfully leverage disciplined cost control, robust local operations, and targeted product innovation to counter persistent inflationary pressures. This environment remains attractive due to a combination of resilient demand for staple items, expanding interest in value-added and functional options, and a retail landscape evolving towards digital and value-driven channels, all underpinned by steady population and income growth. To succeed, brands must balance affordability with premiumisation, invest in supply chain resilience, focus on product safety and transparency, and differentiate through health-oriented and localised product development, as consumer priorities shift towards convenience, wellness, and value.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Saudi Arabia?
- Which are the leading brands in Dairy Products and Alternatives in Saudi Arabia?
- How are products distributed in Dairy Products and Alternatives in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Saudi Arabia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Almarai Uses Scale and Cost Control to Sustain Growth Despite Inflation
Chart 2 Almarai Protects Dairy Demand by Using Deep Discounts as Shipping and Distribution Costs Rise
Nadec Expands High-Protein Range to Capture Value-Added Demand
Chart 3 Nadec Develops High-Protein Milk to Offer Indulgent Everyday Wellness Drink
Nestlé Recall Shifts Milk Formula Loyalty and Reinforces Safety Focus
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Value Growth to Outpace Volumes as Pricing and Premiumisation Take Precedence
Functional Nutrition and Specialist Segments Set to Drive Value Creation
Chart 6 Analyst Insight for Dairy Products and Alternatives
Plant-Based Dairy to Remain Dynamic Niche but Offers Development Potential
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Almarai Accelerates Share Gains as Nestlé Loses Ground
Nadec and Ausnutria Target New Value with Local Innovation
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Supermarkets Defends Lead as Discounters and Online Sales Erode Rivals’ Share
E-Commerce Accelerates with Promotions and Repeat Dairy Purchases
Chart 11 Retail Channels 2021-2026
Localisation and Flavour Experimentation Push beyond Traditional Dairy Formats
Dessert-Inspired Functional Dairy Bridges Wellness and Indulgence
Quality Assurance and Transparent Communication Rebuild Consumer Trust
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Saudi Arabia
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Milk Formula Dominates as Price Increases Offset Volume Weakness
Specialist and Life-Stage Nutrition Drives Dynamic Growth Amid Safety Concerns
Chart 20 Kabrita Targets Early Life-Stage Nutrition with Goat Milk Formula
Pricing Pressure and Promotions Reshape the Competitive Landscape
Chart 21 Similac Gold Uses Retailer Promotions to Protect Affordability
Chart 22 Value Sales 2021-2031
Chart 23 Value Sales by Category 2026
Growing-Up Milk Formula to Drive Value as Families Seek Specialist Nutrition
Chart 24 Analyst Insight for Baby Food
E-Commerce Platforms and Pharmacies Set to Reshape Family Purchasing Patterns
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Similac and Kabrita Accelerate Share Gains as Nestlé Stumbles
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Nahdi and Al-Dawaa Drive Omnichannel Expansion with Pharmacy Focus
E-Commerce Accelerates as Parents Seek Convenience and Value
Chart 29 Retail Channels 2021-2026
Packaging Convenience and Format Flexibility Support Repeat Purchasing
Digestive Health and Specialist Ingredients Sharpen Competitive Differentiation
Safety Assurance and Category Leadership beyond Milk Formula
Chart 30 Economic Context for Baby Food
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Baby Food
Chart 34 Population 2021-2031
Chart 35 Consumer Expenditure 2021-2031
Chart 36 Population by Generation 2026
Butter and Spreads in Saudi Arabia
Key Data Insights
Butter and Spreads Summary
Chart 37 Key Industry Trends for Butter and Spreads
Almarai Defends Premium Butter Ghee with Aggressive Promotions
Chart 38 Almarai Uses Deep Discounts to Protect Demand for Premium Butter Ghee
Flora Plant Butter’S Limited Reach Keeps Plant-Based as a Niche
Chart 39 Flora Plant Butter Targets Dairy-Free Cooking without Sacrificing Familiar Usage
Price-Sensitive Shoppers Drive Shifts between Butter and Cooking Fats
Chart 40 Value Sales 2021-2031
Chart 41 Value Sales by Category 2026
Trusted Brands to Retain Loyalty as Shoppers Seek Value
E-Commerce and Online Promotions Set to Reshape Shopper Behaviour
Chart 42 Analyst Insight for Butter and Spreads
Plant-Based and Health Claims Likely to See Limited Traction Amid Price Focus
Chart 43 Forecast Value Sales 2021-2031
Chart 44 Forecast Value Sales by Category 2026-2031
Almarai Leverages Brand Strength and Wide Distribution to Sustain Leadership
Chart 45 Company Shares 2026
Chart 46 Brand Shares 2026
Supermarkets and Hypermarkets Dominate Butter and Spreads through Wide Assortment and Promotions
E-Commerce Gains Ground with Convenience and Price Appeal
Chart 47 Retail Channels 2021-2026
Clean Label and Natural Positioning Differentiate within Traditional Fats
Functional Ingredients and Digestive Health Claims Emerge in Spreads
Pack Format and Convenience Design Support Everyday Usage Occasions
Chart 48 Economic Context for Butter and Spreads
Chart 49 Real Gdp Growth 2021-2031
Chart 50 Inflation 2021-2031
Chart 51 Consumer Context for Butter and Spreads
Chart 52 Population 2021-2031
Chart 53 Population by Generation 2026
Chart 54 Consumer Expenditure 2021-2031
Cheese in Saudi Arabia
Key Data Insights
Cheese Summary
Chart 55 Key Industry Trends for Cheese
Puck Drives Value Growth by Defending Household Demand
Chart 56 Puck Uses Deep Family Pack Discounts to Protect Spreadable Cheese Demand
Soft Cheese Surges as Premium Mediterranean Formats Accelerate Premiumisation
Chart 57 Trofos Combines Authentic Greek Feta with Protein-Led Premium Indulgence
Foodservice Accelerates with Bulk Mozzarella and Cheese Analogue Packs
Chart 58 Value Sales 2021-2031
Chart 59 Value Sales by Category 2026
Cheese to Sustain Value Growth by Meeting Evolving Meal Occasions
Younger Consumers Set to Drive Demand for Clean Label and Functional Choices
Chart 60 Analyst Insight for Cheese
Retail Partnerships and Imported Credentials Open a New Premium Tier
Chart 61 Forecast Value Sales 2021-2031
Chart 62 Forecast Value Sales by Category 2026-2031
Almarai and Danya Foods Reinforce Loyalty through Targeted Innovation
Chart 63 Company Shares 2026
Chart 64 Brand Shares 2026
Supermarkets and Hypermarkets Anchor Offline Dominance through Assortment and Scale
E-Commerce and Discounters Accelerate Growth through Digital Convenience and Value Positioning
Chart 65 Retail Channels 2021-2026
Functional Nutrition Enters Mainstream Spreadable Cheese
Flavour Innovation and Local Taste Adaptation Broaden Consumption Occasions
Portioned Formats and Packaging Design Support On-The-Go Consumption
Chart 66 Economic Context for Cheese
Chart 67 Real Gdp Growth 2021-2031
Chart 68 Inflation 2021-2031
Chart 69 Consumer Context for Cheese
Chart 70 Population 2021-2031
Chart 71 Population by Generation 2026
Chart 72 Consumer Expenditure 2021-2031
Drinking Milk Products in Saudi Arabia
Key Data Insights
Drinking Milk Products Summary
Chart 73 Key Industry Trends for Drinking Milk Products
Nadec Drives Multipack Promotions to Offset Rising Costs
Chart 74 Nadec Uses Deep Multipack Discounts to Protect Household Milk Demand
Milk Maintains Dominance as Convenience, Health and Value Shape Demand
Noug Repositions Camel Milk as a Modern Wellness Staple
Chart 75 Noug Modernises Camel Milk for Everyday Family Wellness
Chart 76 Value Sales 2021-2031
Chart 77 Value Sales by Category 2026
Players to Strengthen Trust through Scale and Multipacks
Chart 78 Analyst Insight for Drinking Milk Products
Brands Set to Respond to Wellness and Digital Demand with Fortified Innovation
Chart 79 Forecast Value Sales 2021-2031
Chart 80 Forecast Value Sales by Category 2026-2031
Almarai and Saudia Dairy Defend Lead as Smaller Players Gain Ground
Chart 81 Company Shares 2026
Chart 82 Brand Shares 2026
Modern Retail Channels Consolidate Share as Small Local Grocers Loses Ground
Discounters and E-Commerce Accelerate Growth through Value and Convenience
Chart 83 Retail Channels 2021-2026
Packaging Formats and Single-Serve Convenience Align with On-The-Go Lifestyles
Locally Sourced Ingredients and Alternative Milk Types Create Premium Differentiation
Functional Formulations and Targeted Nutrition Sharpen Competitive Positioning
Chart 84 Economic Context for Drinking Milk Products
Chart 85 Real Gdp Growth 2021-2031
Chart 86 Inflation 2021-2031
Chart 87 Consumer Context for Drinking Milk Products
Chart 88 Population 2021-2031
Chart 89 Population by Generation 2026
Chart 90 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Saudi Arabia
Key Data Insights
Yoghurt and Sour Milk Products Summary
Chart 91 Key Industry Trends for Yoghurt and Sour Milk Products
Yoghurt and Sour Milk Products Delivers Robust Value Growth in 2026
Everyday Wellness Drives Dynamic Growth in Drinking Yoghurt
Chart 92 Nada 0% Fat Drinking Greek Yoghurt Delivers 30G of Protein in Portable Format
Functional Indulgence Combines Local Flavours with Digestive Wellness
Chart 93 Activia Greek Dates & Cereal Blends Local Flavours with Digestive Wellness
Chart 94 Value Sales 2021-2031
Chart 95 Value Sales by Category 2026
Laban to Sustain Growth as Fitness Trends Boost Drinking Yoghurt
Chart 96 Analyst Insight for Yoghurt and Sour Milk Products
Brands Set to Target Health and Local Relevance to Drive Future Gains
Chart 97 Forecast Value Sales 2021-2031
Chart 98 Forecast Value Sales by Category 2026-2031
Almarai Leverages Scale and Reach to Secure Long-Term Dominance
Chart 99 Company Shares 2026
Chart 100 Brand Shares 2026
Hypermarkets and Supermarkets Reinforce Leadership as Small Local Grocers Loses Ground
E-Commerce Gains Momentum but Remains Constrained by Logistics
Chart 101 Retail Channels 2021-2026
Local Ingredient Storytelling Expands Flavour Platforms beyond Fruit
Challenger Brands Test Premium Greek Yoghurt with Modern Packaging
Competitive Realignment Follows Portfolio Withdrawals and Segment Shifts
Chart 102 Economic Context for Yoghurt and Sour Milk Products
Chart 103 Real Gdp Growth 2021-2031
Chart 104 Inflation 2021-2031
Chart 105 Consumer Context for Yoghurt and Sour Milk Products
Chart 106 Population 2021-2031
Chart 107 Population by Generation 2026
Chart 108 Consumer Expenditure 2021-2031
Other Dairy in Saudi Arabia
Key Data Insights
Other Dairy Summary
Other Dairy Delivers Solid Value Growth Despite Pricing Pressures
Cream and Condensed Milk Anchor Sales as Staples Drive Resilience
Functional Indulgence and Brand Collaborations Elevate Chilled Dairy Desserts
Chart 109 Danette Cinnabon Turns Bakery Favourite into Convenient Dairy Dessert
Chart 110 Value Sales 2021-2031
Chart 111 Value Sales by Category 2026
Cream to Drive Household Affordability as Pack Size and Price Strategies Intensify
Premium Desserts and Wellness Claims Set to Shape Innovation and Promotional Focus
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Almarai Strengthens Leadership as Innovation and Brand Equity Drive Gains
Functional Claims and Digital Drops Expand Dairy Desserts beyond Traditional Occasions
Chart 114 Company Shares 2026
Chart 115 Brand Shares 2026
Supermarkets and Hypermarkets Extend Lead as Grocers Lose Ground
E-Commerce Platforms Attract Shoppers with Shelf Stable Essentials
Chart 116 Retail Channels 2021-2026
Chart 117 Economic Context for Other Dairy
Chart 118 Real Gdp Growth 2021-2031
Chart 119 Inflation 2021-2031
Chart 120 Consumer Context for Other Dairy
Chart 121 Population 2021-2031
Chart 122 Population by Generation 2026
Chart 123 Consumer Expenditure 2021-2031
Plant-Based Dairy in Saudi Arabia
Key Data Insights
Plant-Based Dairy Summary
Plant-Based Dairy Delivers Healthy Value Growth Despite Narrow Product Focus
Alpro and Saudia Drive Non-Soy Milk beyond Niche Demand
Chart 124 Saudia Oat Drink Localises Plant-Based Milk for Everyday Consumption
Health Positioning and Café Culture Drive Plant-Based Dairy into Daily Routines
Chart 125 Value Sales 2021-2031
Chart 126 Value Sales by Category 2026
Other Plant-Based Milk Is Set to Outpace Soy Drinks to Broaden Everyday Use
Saudia’S Affordable Launches to Attract New Shoppers and Expand Access
Chart 127 Forecast Value Sales 2021-2031
Chart 128 Forecast Value Sales by Category 2026-2031
Alpro Defends Dominance as Saudia Expands through Local Innovation
Chart 129 Company Shares 2026
Chart 130 Brand Shares 2026
Supermarkets Maintains Lead with Wide Choice and Access
Online Grocery Platforms Gain Traction with Specialist Plant-Based Drinks
Chart 131 Retail Channels 2021-2026
Chart 132 Economic Context for Plant-Based Dairy
Chart 133 Real Gdp Growth 2021-2031
Chart 134 Inflation 2021-2031
Chart 135 Consumer Context for Plant-Based Dairy
Chart 136 Population 2021-2031
Chart 137 Population by Generation 2026
Chart 138 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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