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Dairy Products and Alternatives in Nigeria

September 2022
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USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Nigeria?
  • Which are the leading brands in Dairy Products and Alternatives in Nigeria?
  • How are products distributed in Dairy Products and Alternatives in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Nigeria

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Nigeria

KEY DATA FINDINGS

Significant price rises leads to volume decline in 2022
Local brands gain value share
Dried baby food fares best
Moderate performance over forecast period
Local brands gain some value share
Nestlé will maintain lead in 2022 on strength of trusted brands
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Nigeria

KEY DATA FINDINGS

Significant price rises leads to volume decline in 2022
Margarine remains the main driver of volume sales in 2022
Blue Band remains the leader in butter and spreads despite declining share
Moderate performance over forecast period
Margarine is increasingly competitive
Growth of modern grocery retail channels to boost growth for butter particularly
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Nigeria

KEY DATA FINDINGS

Significant volume decline in 2022
Lactalis dominates cheese but loses value share
Significant development with launch of local packaged cream cheese from Arla
Muted performance over forecast period
Growth of modern grocery retail channels to boost growth
Good prospects for Arla’s locally produced cream cheese
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 NBO Company Shares of Cheese: % Value 2018-2022
Table 37 LBN Brand Shares of Cheese: % Value 2019-2022
Table 38 Distribution of Cheese by Format: % Value 2017-2022
Table 39 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 40 Forecast Sales of Cheese by Category: Value 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Nigeria

KEY DATA FINDINGS

Significant volume decline in 2022
FrieslandCampina WAMCO still leads but loses value share
Flavoured milk drinks fare slightly better than powder milk
Muted performance over forecast period
More competition over the long term as local production increases
Leading players look to differentiate
Table 43 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 44 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 49 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Nigeria

KEY DATA FINDINGS

Yoghurt best performing dairy product in 2022
Ranona retains lead as competition in yoghurt intensifies
Plain yoghurt and flavoured yoghurt see negative impact from depreciation of the local currency
Rosey outlook over forecast period
Further premiumisation when economy improves
Plain yoghurt and flavoured yoghurt also have positive outlook
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Nigeria

KEY DATA FINDINGS

Decline in volume sales as consumer purchasing power falls
Coffee whiteners key success story in 2022
Evaporate and condensed milk see volume decline in 2022
Very healthy constant value and volume growth over forecast period
Evaporated milk remains key product
Growth also for niche products
Table 65 Sales of Other Dairy by Category: Volume 2017-2022
Table 66 Sales of Other Dairy by Category: Value 2017-2022
Table 67 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 68 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 69 Sales of Cream by Type: % Value 2017-2022
Table 70 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 71 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 72 Distribution of Other Dairy by Format: % Value 2017-2022
Table 73 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Nigeria

KEY DATA FINDINGS

Volume decline in 2022, as retail prices soar
Limited product launches in 2022
Soy milk dominates plant-based dairy
Plant-based dairy remains niche
Multinationals continue to dominate
Soy drinks drive volume sales over forecast period
Table 77 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 78 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 82 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 83 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 84 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 85 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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