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2026 Developments
Dairy products and alternatives in Italy continues to deliver positive value growth, predicted at 3% in 2026, well ahead of both real GDP growth and the broader Western European context, as consumers shift decisively towards wellness-driven and premium offerings despite demographic pressures. The environment remains highly attractive for innovation-led players, with the strongest momentum in areas that fuse functional health claims, such as digestive support and high protein, with indulgent taste and convenience, especially within cheese, yoghurt, and rapidly expanding plant-based dairy, which is projected to see a 6% current value increase to EUR529 million. To succeed, brands must prioritise clear nutritional benefits, develop hybrid and functional products, and adapt to changing habits by introducing smaller pack formats and embracing private label competition, all while leveraging the continued dominance of supermarkets and capitalising on the evolving interplay between in-home consumption and retail innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Italy?
- Which are the leading brands in Dairy Products and Alternatives in Italy?
- How are products distributed in Dairy Products and Alternatives in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Italy
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Functional Wellness Drives Premium Cheese and Yoghurt Sales
Valsoia Bridges Plant-Based and Functional Indulgence to Boost Sales
Ponte Reale Elevates Indulgence with Functional Soft Cheese Innovation
Chart 2 Ponte Reale's “Cuore Di Kefir” Exemplifies Functional Indulgence in Soft Cheese Innovation
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Functional Claims Anticipated to Boost Premium Positioning
Wellness Positioning and Smaller Pack Sizes Expected to Shape Consumer Demand
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Big Srl Builds on Brand Strength, While Private Label Competition Intensifies
Chart 7 Analyst Insight for Dairy Products and Alternatives
New Princes Group Leverages Baby Food Acquisition to Strengthen Early-Life Nutrition
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Supermarkets Sustain Leadership by Matching Consumer Convenience Demands
Major Chains Accelerate Growth in Online and Functional Ranges
Retailers Reshape At-Home Experiences with Premium and Functional Lines
Chart 10 Retail Channels 2021-2026
Culture Integration Is Embraced as a Formulation Technology
Plant-Based Substrate Engineering Used for Dairy-Mimetic Texture
Chart 11 Valsoia Expands into Functional Plant-Based Dairy Alternatives
Portion-Controlled Pack Architecture Drives Competitive Dynamics
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Italy
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Manufacturers Shift Towards Innovation in Organic, Clean Label, Fortified Products
Hipp Drives Organic Snacking as Prepared Baby Food Leads Value
Plasmon Expands Snacking to Build Loyalty beyond Infancy
Chart 20 Plasmon Expands beyond Infancy through Snacking
Chart 21 Value Sales 2021-2031
Chart 22 Value Sales by Category 2026
Parents Anticipated to Trade up to Premium Nutrition as Brands Blur Age Boundaries
Brands Expected to Leverage Functional Innovation and Lifecycle Marketing for Value Growth
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
New Princes Group Acquisition Strengthens Heinz’S Lead as Mellin Leverages Science-Backed Growth
Chart 25 Analyst Insight for Baby Food
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets Secure Trust and Convenience for Busy Parents
E-Commerce Gains Ground as Replenishment Becomes Routine
Chart 28 Retail Channels 2021-2026
Clean Label Engineering and Processing Integrity Shape Product Innovation
Brands Release Format Systems for Multi-Stage Consumption
Chart 29 Hipp's “Tesori Di Frutta” Exemplifies Premium Organic Fruit Innovation
Value Is Captured through Trust and Lifecycle Extension
Chart 30 Economic Context for Baby Food
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Baby Food
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Chart 36 Consumer Expenditure 2021-2031
Butter and Spreads in Italy
Key Data Insights
Butter and Spreads Summary
Vallé Drives Premiumisation as Consumers Seek Healthier Indulgence
Chart 37 Vallé Launches Il Burroso
Vallé and Prealpi Fuel Innovation in Response to Evolving Preferences
Chart 38 Health-Oriented Innovation Exemplified by Prealpi’S Reduced-Cholesterol Butter
Chart 39 Value Sales 2021-2031
Chart 40 Value Sales by Category 2026
Premium Butter Expected to Appeal to Tradition While Margarine Targets Younger Home Bakers
Premiumisation and Clean Label Innovation Anticipated to Reshape Consumer Choices and Business Priorities
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Prealpi Industria Casearia Spa Expands Assortment and Innovation to Strengthen Loyalty
Chart 43 Analyst Insight for Butter and Spreads
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Supermarkets Sustain Leadership through Assortment and Consumer Loyalty
Digital Platforms Expand Reach with Premium and Health-Led Offerings
Chart 46 Retail Channels 2021-2026
Chart 47 Economic Context for Butter and Spreads
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Butter and Spreads
Chart 51 Population 2021-2031
Chart 52 Population by Generation 2026
Chart 53 Consumer Expenditure 2021-2031
Cheese in Italy
Key Data Insights
Cheese Summary
Chart 54 Key Industry Trends for Cheese
Hard Cheese Drives Value Growth as Consumers Move Towards Premiumisation
Chart 55 Regional Specialities Drive Premiumisation
Deliziosa’S Stracciatella Launch Strengthens Premium Positioning and Retail Innovation
Galbani Drives Everyday Wellness with Functional Innovation and Convenience
Chart 56 Galbani Focuses on Everyday Wellness
Chart 57 Value Sales 2021-2031
Chart 58 Value Sales by Category 2026
Parmigiano Reggiano and Grana Padano Expected to Sustain Value Growth as Premiumisation Deepens
Conad and Private Label Anticipated to Strengthen as Consumers Polarise between Premium and Value
Chart 59 Forecast Value Sales 2021-2031
Chart 60 Forecast Value Sales by Category 2026-2031
Big Srl Maintains Leadership through Portfolio Breadth and Retail Reach
Chart 61 Analyst Insight for Cheese
Chart 62 Company Shares 2026
Chart 63 Brand Shares 2026
Supermarkets Boost Private Label and Regional Lines to Capture Demand
E-Commerce Leverages Premium and Convenience to Drive Growth
Chart 64 Retail Channels 2021-2026
Private Label Is Positioned as a Product-Design Challenger
Product Design Shaped by Reformulation Away From Processed Formats
Business Impact Defined by Polarisation between Premium Players and Private Label Lines
Chart 65 Economic Context for Cheese
Chart 66 Real Gdp Growth 2021-2031
Chart 67 Inflation 2021-2031
Chart 68 Consumer Context for Cheese
Chart 69 Population 2021-2031
Chart 70 Population by Generation 2026
Chart 71 Consumer Expenditure 2021-2031
Drinking Milk Products in Italy
Key Data Insights
Drinking Milk Products Summary
Milk Drives Value Sales as Italian Consumers Shift Towards Lactose-Free and High-Digestibility Milk
Parmalat Leverages Wellness Innovation, While Granarolo Invests in Local Sourcing
Chart 72 Parmalat Launches Zymil Barista to Combine Everyday Wellness and Coffee Culture
Chart 73 Value Sales 2021-2031
Chart 74 Value Sales by Category 2026
Flavoured Milk Drinks Set to Maintain Positive Growth by Broadening Appeal
Shelf-Stable Milk Expected to Leverage Convenience to Slow Value Erosion
Chart 75 Forecast Value Sales 2021-2031
Chart 76 Forecast Value Sales by Category 2026-2031
Parmalat Strengthens Lead as Private Label Gains Ground
Chart 77 Company Shares 2026
Chart 78 Brand Shares 2026
Supermarkets Maintain Lead by Leveraging Assortment and Trust
E-Commerce Gains in Top-Up Shopping but Remains Marginal
Chart 79 Retail Channels 2021-2026
Chart 80 Economic Context for Drinking Milk Products
Chart 81 Real Gdp Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Drinking Milk Products
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Chart 86 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Italy
Key Data Insights
Yoghurt and Sour Milk Products Summary
Granarolo and Danone Drive Value through Wellness Innovation
Yomo Responds to Clean-Label Demand with Sugar-Free Launch
Chart 87 Yomo Launches No Added Sugar and No Sweeteners Range
Mila Elevates Indulgence with Lactose-Free Caramel Biscuit Yoghurt
Chart 88 Mila Expands Gusto+Gusto Caramel Biscuit Lactose-Free Yoghurt
Chart 89 Value Sales 2021-2031
Chart 90 Value Sales by Category 2026
Kefir Brands Anticipated to Broaden Offerings as Demand for Digestive Health Rises
Manufacturers Expected to Reformulate for Wellness and Broaden Appeal with Functional Claims
Chart 91 Forecast Value Sales 2021-2031
Chart 92 Forecast Value Sales by Category 2026-2031
Danone Spa Leverages Innovation to Sustain Brand Leadership
Chart 93 Company Shares 2026
Chart 94 Brand Shares 2026
Supermarkets Capture Loyalty with Assortment and Innovation
Online Platforms Drive Premium and Wellness Product Access
Chart 95 Retail Channels 2021-2026
Chart 96 Economic Context for Yoghurt and Sour Milk Products
Chart 97 Real Gdp Growth 2021-2031
Chart 98 Inflation 2021-2031
Chart 99 Consumer Context for Yoghurt and Sour Milk Products
Chart 100 Population 2021-2031
Chart 101 Population by Generation 2026
Chart 102 Consumer Expenditure 2021-2031
Other Dairy in Italy
Key Data Insights
Other Dairy Summary
Other Dairy Maintains Value Growth Despite Macroeconomic Pressures
Chilled Snacks Expand Appeal as Cream Loses Relevance
Chart 103 Lactalis Launches Galbani Santa Lucia Fiocchi
Eurovo and Lactalis Win with Protein and Wellness-Focused Innovation
Chart 104 Eurovo Launches Le Naturelle Cremoso
Chart 105 Value Sales 2021-2031
Chart 106 Value Sales by Category 2026
Protein-Rich Snacking Anticipated to Displace Desserts as Retailers Expand Wellness Offerings
Brands Expected to Invest in Protein, Naturalness and Plant-Based to Meet Evolving Demand
Chart 107 Forecast Value Sales 2021-2031
Chart 108 Forecast Value Sales by Category 2026-2031
Ferrero Spa Leverages Innovation and Brand Loyalty to Sustain Leadership
Chart 109 Company Shares 2026
Chart 110 Brand Shares 2026
Supermarkets Drive Private Label Innovation
E-Commerce Expands Slowly as Chilled Logistics Constrain Growth
Chart 111 Retail Channels 2021-2026
Chart 112 Economic Context for Other Dairy
Chart 113 Real Gdp Growth 2021-2031
Chart 114 Inflation 2021-2031
Chart 115 Consumer Context for Other Dairy
Chart 116 Population 2021-2031
Chart 117 Population by Generation 2026
Chart 118 Consumer Expenditure 2021-2031
Plant-Based Dairy in Italy
Key Data Insights
Plant-Based Dairy Summary
Everyday Wellness and Functional Benefits Drive Growth in Plant-Based Dairy
Chart 119 Verys Expands Functional and Convenient Plant-Based Dairy Solutions
Valsoia and Verys Boost Mainstream Appeal with Functional Indulgence
Chart 120 Valsoia Expands Zero Range
Chart 121 Value Sales 2021-2031
Chart 122 Value Sales by Category 2026
Oat Milk and Barista Launches Anticipated to Expand Daily Consumption
Brands Expected to Invest in Taste and Texture to Drive Repeat Purchases
Functional Innovation and Clear Labelling Set to Reshape Consumer Choices
Chart 123 Forecast Value Sales 2021-2031
Chart 124 Forecast Value Sales by Category 2026-2031
Eurofood Spa Extends Innovation Lead as Valsoia Spa Defends Local Trust
Chart 125 Company Shares 2026
Chart 126 Brand Shares 2026
Supermarkets Leverage Private Label to Increase Plant-Based Adoption
E-Commerce Enables Specialist Brands to Target Niche Demand
Chart 127 Retail Channels 2021-2026
Chart 128 Economic Context for Plant-Based Dairy
Chart 129 Real Gdp Growth 2021-2031
Chart 130 Inflation 2021-2031
Chart 131 Consumer Context for Plant-Based Dairy
Chart 132 Population 2021-2031
Chart 133 Population by Generation 2026
Chart 134 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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