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2026 Developments
Dairy products and alternatives in the Czech Republic in 2026 is experiencing a distinct combination of positive volume gains and restrained value. While historically low prices drive demand, heavy promotional activity and margin compression mean that value sales are expected to contract to CZK83,704 million. The environment remains attractive for agile players, as sustained consumer demand for cheese, butter, fromage frais, quark, and yoghurts underpins steady volume movement, but continued price sensitivity and a fragmented competitive structure reinforce the necessity for clear differentiation. Brands seeking success must prioritise innovation that supports premium pricing, especially through high-protein, low-sugar, and wellness-focused launches, while adapting to an evolving retail landscape shaped by expanding e-commerce and the rise of discounters and supermarkets with strong private label propositions. Long-term, the most effective strategies will focus on meeting everyday wellness aspirations and delivering tangible nutritional benefits, allowing both brands and retailers to protect value as input costs and competition intensify.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Czech Republic?
- Which are the leading brands in Dairy Products and Alternatives in Czech Republic?
- How are products distributed in Dairy Products and Alternatives in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in the Czech Republic
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Raw Milk Oversupply Drives Volume but Caps Value Growth
High-Protein Launches Shape Value and Innovation
Chart 2 Czk20 Butter Promotion
Olma Innovates Protein Snacking to Justify Price Premiums
Chart 3 Olma High Protein Pudding
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Steady Value Recovery Ahead as Raw Milk Prices Stabilise
Dairy Holds Its Lead While Plant-Based Accelerates on Health and Innovation
Innovation in High-Protein and Wellness Shapes Competitive Outcomes
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Private Label Gains Ground as Madeta as Sustains Consumer Loyalty
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Discounters and Supermarkets Close the Gap on Hypermarkets
Foodora and Wolt Partnerships Drive E-Commerce Adoption
Chart 10 Retail Channels 2021-2026
Protein Engineering Reshapes Product Design across Categories
Microbiome Science and Fortification Deepen Functional Claims
Novel Flavour Innovation Expand Consumption Occasions
Chart 11 Economic Context for Dairy Products and Alternatives
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Dairy Products and Alternatives
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chart 17 Consumer Expenditure 2021-2031
Baby Food in the Czech Republic
Key Data Insights
Baby Food Summary
Prepared Baby Food Outpaces Formula as Premiumisation Offsets Birth Rate Decline
Brands Innovate to Meet Wellness Demands
Chart 18 Sunar Premium Line
Older Consumers Embrace Prepared Baby Food, Expanding Product Relevance
Chart 19 Value Sales 2021-2031
Chart 20 Value Sales by Category 2026
Prepared Baby Food Attracts New Snack Consumers and Drives Future Gains
Premiumisation and Functional Innovation Boost Competition and Value
Chart 21 Forecast Value Sales 2021-2031
Chart 22 Forecast Value Sales by Category 2026-2031
Danone as Leverages Popular Brands to Sustain Market Leadership
Chart 23 Company Shares 2026
Chart 24 Brand Shares 2026
Health and Beauty Specialists Expand Share through Expertise and Private Label
Online Retailers Drive Growth with Fast Delivery and Targeted Marketing
Chart 25 Retail Channels 2021-2026
Chart 26 Economic Context for Baby Food
Chart 27 Real Gdp Growth 2021-2031
Chart 28 Inflation 2021-2031
Chart 29 Consumer Context for Baby Food
Chart 30 Population 2021-2031
Chart 31 Population by Generation 2026
Chart 32 Consumer Expenditure 2021-2031
Butter and Spreads in the Czech Republic
Key Data Insights
Butter and Spreads Summary
Retailers Drive Butter Prices below Cost to Win Shoppers
Butter Regains Volume as Promotions Weaken Appeal of Margarine and Spreads
Chart 33 Czk19.90 Butter Promotion
Retailers Use Butter as a Loss Leader to Capture Store Traffic
Chart 34 Flora Proactiv Spread
Chart 35 Value Sales 2021-2031
Chart 36 Value Sales by Category 2026
Price-Sensitive Shoppers Switch to Private Label as Butter Costs Rise
Brands Embrace Health and Sustainability to Maintain Shopper Loyalty
Chart 37 Forecast Value Sales 2021-2031
Chart 38 Forecast Value Sales by Category 2026-2031
Top Company Maintains Lead as Margarine and Spreads Drive Growth
Chart 39 Company Shares 2026
Chart 40 Brand Shares 2026
Discounters Drive Shopper Migration with Price-Led Promotions
Online Retailers Gain Relevance for Planned Stock-Up Purchases
Chart 41 Retail Channels 2021-2026
Chart 42 Economic Context for Butter and Spreads
Chart 43 Real Gdp Growth 2021-2031
Chart 44 Inflation 2021-2031
Chart 45 Consumer Context for Butter and Spreads
Chart 46 Population 2021-2031
Chart 47 Population by Generation 2026
Chart 48 Consumer Expenditure 2021-2031
Cheese in the Czech Republic
Key Data Insights
Cheese Summary
Natural Cheese Demand Holds Firm Despite Value Contraction
Hard Cheese Leads Value While High-Protein Innovation Sparks Growth
Chart 49 Madeta High Protein Cheese
Bohemilk Transforms Convenience with Grill-Ready Cheese for Busy Lifestyles
Chart 50 Bohemilk Panýr Grill-Ready Cheese
Chart 51 Value Sales 2021-2031
Chart 52 Value Sales by Category 2026
Soft and Hard Cheese Outpace Processed Formats as Health Claims Drive Premiumisation
Functional and On-Trade Innovation Shape Future Demand and Pricing
Chart 53 Forecast Value Sales 2021-2031
Chart 54 Forecast Value Sales by Category 2026-2031
Market Fragments Amid Shifting Consumer Preferences
Savencia’S Production Shift Accelerates Gains for High-Protein Innovators
Chart 55 Company Shares 2026
Chart 56 Brand Shares 2026
Discounters and Supermarkets Capture Demand with Price and Convenience
Online Retailers and Quick-Commerce Drive Online Cheese Momentum
Chart 57 Retail Channels 2021-2026
Chart 58 Economic Context for Cheese
Chart 59 Real Gdp Growth 2021-2031
Chart 60 Inflation 2021-2031
Chart 61 Consumer Context for Cheese
Chart 62 Population 2021-2031
Chart 63 Population by Generation 2026
Chart 64 Consumer Expenditure 2021-2031
Drinking Milk Products in the Czech Republic
Key Data Insights
Drinking Milk Products Summary
Raw Milk Oversupply Drives Demand Recovery as Wellness Variants Sustain Growth
Chart 65 Czk10 Milk Promotion
Olma Innovates with Protein Boost as Retailers Fuel Price Wars
Chart 66 Olma High Protein Milk
Chart 67 Value Sales 2021-2031
Chart 68 Value Sales by Category 2026
Functional Innovation Sustains Drinking Milk Resilience
A2 Milk Gains Momentum as Consumers Prioritise Digestive Health
Chart 69 Forecast Value Sales 2021-2031
Chart 70 Forecast Value Sales by Category 2026-2031
Madeta as Builds on Brand Strength as Private Label Gains Momentum
Chart 71 Company Shares 2026
Chart 72 Brand Shares 2026
Discounters Expand Reach as Hypermarkets Cede Ground
Rohlik and Kosik Drive E-Commerce Acceleration with Faster Delivery
Chart 73 Retail Channels 2021-2026
Chart 74 Economic Context for Drinking Milk Products
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Drinking Milk Products
Chart 78 Population 2021-2031
Chart 79 Population by Generation 2026
Chart 80 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in the Czech Republic
Key Data Insights
Yoghurt and Sour Milk Products Summary
New Protein Standard in Products Drives Value Growth
Chart 81 Milko Super Jogurt Protein Yoghurt
Flavour Innovation in Yoghurt Attracts Younger Shoppers
Chart 82 Chocenský Smetanový Matcha Matcha Latte Yoghurt
Raw Milk Oversupply Lowers Prices and Supports Volume Growth
Chart 83 Value Sales 2021-2031
Chart 84 Value Sales by Category 2026
Flavour Innovation and Convenience Attract Younger Consumers and Drive Value Growth
High-Protein Launches Reshape Consumer Expectations for Health and Value
Olma’S Plastic Reduction Initiative Builds Brand Image as Sustainability Gains Relevance
Chart 85 Forecast Value Sales 2021-2031
Chart 86 Forecast Value Sales by Category 2026-2031
Danone as Drives Functional and Premium Growth as Zott Sro Accelerates
Chart 87 Company Shares 2026
Chart 88 Brand Shares 2026
Discounters Expand with Private Label Innovation and Price Focus
Delivery Platforms Partner with Retailers to Fuel E-Commerce Growth
Chart 89 Retail Channels 2021-2026
Chart 90 Economic Context for Yoghurt and Sour Milk Products
Chart 91 Real Gdp Growth 2021-2031
Chart 92 Inflation 2021-2031
Chart 93 Consumer Context for Yoghurt and Sour Milk Products
Chart 94 Population 2021-2031
Chart 95 Population by Generation 2026
Chart 96 Consumer Expenditure 2021-2031
Other Dairy in the Czech Republic
Key Data Insights
Other Dairy Summary
Fromage Frais and Quark Drive High-Protein Snacking and Value Retention
Termix Protein Repositions a Classic with High-Protein Innovation
Chart 97 Termix Protein Dairy Dessert
Pribinácek Natur Sets New Standards for Clean-Label Indulgence
Chart 98 Pribinácek Natur Chilled Desserts
Chart 99 Value Sales 2021-2031
Chart 100 Value Sales by Category 2026
Fromage Frais and Quark Strengthens High-Protein Appeal for Daily Nutrition
Brands Expand High-Protein Desserts to Meet Fitness Demand
Chart 101 Forecast Value Sales 2021-2031
Chart 102 Forecast Value Sales by Category 2026-2031
Fragmentation Persists as Mlékárna Kunín as Cedes Ground to Madeta as
Chart 103 Company Shares 2026
Chart 104 Brand Shares 2026
Discounters and Supermarkets Attract Shoppers Seeking Convenience and Value
Quick Delivery Partnerships Accelerate E-Commerce Growth for Dairy Staples
Chart 105 Retail Channels 2021-2026
Chart 106 Economic Context for Other Dairy
Chart 107 Real Gdp Growth 2021-2031
Chart 108 Inflation 2021-2031
Chart 109 Consumer Context for Other Dairy
Chart 110 Population 2021-2031
Chart 111 Population by Generation 2026
Chart 112 Consumer Expenditure 2021-2031
Plant-Based Dairy in the Czech Republic
Key Data Insights
Plant-Based Dairy Summary
Innovation in Protein, Taste and Family Formats Sustains Growth
Chart 113 Alpro Kids Fortified Plant-Based Snack
Alpro Kids Expands Reach by Targeting Younger Consumers
Ovsánek Protein Sets New Standards with High-Protein, Clean-Label Focus
Chart 114 Ovsánek Protein Plant-Based Yoghurt
Chart 115 Value Sales 2021-2031
Chart 116 Value Sales by Category 2026
Private Label Lowers Price Barriers and Boosts Accessibility
Innovation in Cheese and Yoghurt Unlocks New Growth Potential
Health-Driven Consumers Prioritise Added Benefits and Transparency
Chart 117 Forecast Value Sales 2021-2031
Chart 118 Forecast Value Sales by Category 2026-2031
Danone as Sustains Lead as Private Label Advances
Chart 119 Company Shares 2026
Chart 120 Brand Shares 2026
Hypermarkets Lose Ground as Discounters Expand Reach
Online Retailers Accelerate E-Commerce Gains with Wide Assortment
Chart 121 Retail Channels 2021-2026
Chart 122 Economic Context for Plant-Based Dairy
Chart 123 Real Gdp Growth 2021-2031
Chart 124 Inflation 2021-2031
Chart 125 Consumer Context for Plant-Based Dairy
Chart 126 Population 2021-2031
Chart 127 Population by Generation 2026
Chart 128 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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