Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise distribution of dairy as modern retailing remains in its infancy, especially in urban areas, though sales are growing.
In 2020, the outbreak of COVID-19 led to the government introducing restrictions including school closures and restrictions on movement, all of which led to a general decline in economic activities. As a result, retail volume sales of some dairy products such as yoghurt, butter and spreads, and flavoured milk drinks declined.
Despite being ranked as one of the fastest growing economies in Africa by the IMF, this has yet to translate into improving living standards for Ghanaians. While many government policies are currently being implemented to reform the economy, it will take time for living standards to improve with almost a third of the population still living below the international poverty line (USD3.
In 2022, consumers continue to shift towards more affordable brands as the price of dairy products increase due to worldwide inflation. As a result, consumers are downtrading to lower-priced brands and local ones, as these are often much cheaper.
The distribution of packaged food between the country’s major urban areas is efficient and well organised. Indeed, the transportation of goods between Greater Accra, Takoradi, Kumasi and to a lesser extent Tamale and other major towns and cities is generally quick and trouble-free.
The COVID-19 pandemic has reinforced the need for a healthy diet as a way to boost the immune system. This increased focus on health should also present opportunities for health-related dairy products like low cholesterol milk to gain a share of the market, while it could also support increased demand for plant-based milk like soy drinks.
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Dairy Products and Alternatives
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