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Dairy Products and Alternatives in Pakistan

September 2022
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Pakistan?
  • Which are the leading brands in Dairy Products and Alternatives in Pakistan?
  • How are products distributed in Dairy Products and Alternatives in Pakistan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy Products and Alternatives in Pakistan

Dairy products and alternatives in 2022: the big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Pakistan

KEY DATA FINDINGS

The role of doctors in prescribing baby food proves instrumental in supporting demand
Vanilla remains the most popular flavour in growing-up milk formula
Locally manufactured milk formula in flexible packaging generally preferred
Demand for baby food set to increase in rural areas of Pakistan
Preference for more sustainable products dependent on consumer purchasing power
Chemists/pharmacies and baby goods specialists set to continue dominating sales
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Baby Food: % Value 2018-2022
Table 13 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 14 Distribution of Baby Food by Format: % Value 2017-2022
Table 15 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Pakistan

KEY DATA FINDINGS

The majority of consumers living in rural areas prefer unpackaged butter and ghee
Upfield’s Blue band remains the dominant leader in margarine
Butter sales dominated by two local brands: NurPur and Adam’s Butter
Margarine set to become more popular, largely at the expense of packaged butter
The ongoing home baking trend set to continue pushing butter and margarine sales
Supermarkets and hypermarkets to gain share as small local grocers declines
Table 19 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 20 Sales of Butter and Spreads by Category: Value 2017-2022
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 25 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Pakistan

KEY DATA FINDINGS

Westernisation and rapid urbanisation contribute to positive sales growth in cheese
Foodservice volume sales continue to rise as Pakistan’s hospitality sector recovers
Pre-sliced cheese becomes a more popular format as consumers value convenience
Grated cheese to become more popular due to the rising importance of convenience
Cheese with specific purposes set to become more common
Sales of cheese set to continue shifting towards supermarkets and hypermarkets
Table 30 Sales of Cheese by Category: Volume 2017-2022
Table 31 Sales of Cheese by Category: Value 2017-2022
Table 32 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 33 Sales of Cheese by Category: % Value Growth 2017-2022
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 35 NBO Company Shares of Cheese: % Value 2018-2022
Table 36 LBN Brand Shares of Cheese: % Value 2019-2022
Table 37 Distribution of Cheese by Format: % Value 2017-2022
Table 38 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 39 Forecast Sales of Cheese by Category: Value 2022-2027
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Pakistan

KEY DATA FINDINGS

Powder milk remains relatively popular in some parts of the country
Companies introducing flavoured milk drinks to capture rising demand
Nestlé struggling to maintain its value share, especially in urban areas
Rapid urbanisation and rising awareness of packaged options to widen consumer base
Shelf stable cow’s milk to remain the most popular choice in drinking milk products
Consumers unlikely to become more open to innovative drinking milk products
Table 42 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 43 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 48 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Pakistan

KEY DATA FINDINGS

Consumers covert to packaged yoghurt in response to the COVID-19 pandemic
Flavoured yoghurt continues to gain traction as consumers look for convenient snacks
Nestlé remains the leading player in yoghurt as consumers value strong brands
Sour milk products set to become more popular during summer
Introducing different packaging sizes slated to have a positive impact on demand
Consumers likely to continue preferring conventional tastes in flavoured yoghurt
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Pakistan

KEY DATA FINDINGS

Coffee whiteners the dominant category due to strong demand in southern Pakistan
Condensed milk consumption remains low, limited to the preparation of desserts
Nestlé’s leading cream brand MilkPak withstands rising competition to remain on top
Innovation to come to the fore as brands look to build sales and add value
Affiliate marketing set to plays a major role as competition intensifies amidst rising sales
Supermarkets and hypermarkets to become more important in other dairy sales
Table 64 Sales of Other Dairy by Category: Volume 2017-2022
Table 65 Sales of Other Dairy by Category: Value 2017-2022
Table 66 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 67 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 69 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 70 Distribution of Other Dairy by Format: % Value 2017-2022
Table 71 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 72 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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