Dairy Products and Alternatives in Lithuania

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Lithuania?
  • Which are the leading brands in Dairy Products and Alternatives in Lithuania?
  • How are products distributed in Dairy Products and Alternatives in Lithuania?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Lithuania

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Lithuania

KEY DATA FINDINGS

Modest sales growth as positive birth rate and rising spending influence demand
Consumers prioritise value, convenience, health and wellness and local flavours
Special baby milk formula gains ground as awareness of sensitivity and allergies grows
Saturation, maturity of demand to undermine sales growth due to the modest birth rate
Promotional strategies to remain crucial as value for money maintains its primary status
Local brands have strong prospects for gaining ground
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Lithuania

KEY DATA FINDINGS

Butter returns to positive growth as the rehabilitation of the category’s image continues
Margarine and spreads continues to slide as the category’s price advantage is eroded
Private label continues to advance as consumers cope with the impact of inflation
Consumer trust in butter set to improve as demand shifts towards natural dairy products
Leading brands set to fight back against the rise of private label
Plant-based alternatives to butter unlikely to gain much ground
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Lithuania

KEY DATA FINDINGS

Cheese’s status as a traditional favourite means a high degree of saturation
Soft cheese continues to benefit from traditional status as a nutritious source of protein
Mozzarella benefits from the rising popularity of pizza among local consumers
Slow and steady sales growth to define the forecast period development of cheese
Hard cheese to benefit from consumer tastes becoming wider and more refined
Private label to become more sophisticated, putting more pressure on rival brands
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 NBO Company Shares of Cheese: % Value 2019-2023
Table 37 LBN Brand Shares of Cheese: % Value 2020-2023
Table 38 Distribution of Cheese by Format: % Value 2018-2023
Table 39 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 40 Forecast Sales of Cheese by Category: Value 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 42 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Lithuania

KEY DATA FINDINGS

The roller coaster performance of drinking milk products continues into 2023
Shelf stable milk remains a much smaller category than fresh milk
Flavoured milk drinks suffers from the adverse and uncertain economic environment
Full fat fresh milk set to remain dominant as sales continue to rise
Shelf stable milk unlikely to gain much ground, remaining a minor category
Private label to gain ground due to improving reputation and public thirst for economy
Table 43 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 44 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 46 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 48 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 49 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Lithuania

KEY DATA FINDINGS

Negative growth flows from the non-essential status of yoghurt and sour milk products
Sour milk products proves more resilient than yoghurt amidst pressure on spending
High sugar content of flavoured yoghurt undermines demand to a high degree
No major changes expected in the prevailing trends in yoghurt and sour milk products
Plain yoghurt set to benefit from its healthier status than flavoured yoghurt
Premiumisation and health and wellness central to efforts to save flavoured yoghurt
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 59 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 60 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Lithuania

KEY DATA FINDINGS

A stable performance for other dairy as demand for traditional favourites remains strong
Chilled snacks stages a comeback as consumers demand convenience
Fromage frais and quark benefits from its reputation for being high in protein
Chilled snacks to remain an interesting category for consumers and brand owners alike
Cream and fromage frais and quark set to benefit from their use in local cuisine
Peripheral categories of other dairy unlikely to gain much ground
Table 65 Sales of Other Dairy by Category: Volume 2018-2023
Table 66 Sales of Other Dairy by Category: Value 2018-2023
Table 67 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 68 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 70 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 71 Distribution of Other Dairy by Format: % Value 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Lithuania

KEY DATA FINDINGS

Further growth and development from a low sales base as demand evens out
Relatively low unit price growth supports rising sales in other plant-based milk
Plant-based yoghurt emerges strongly, although the category’s limitations are apparent
Sales growth in plant-based dairy set to be sustainable rather than spectacular
The position of private label in plant-based dairy set to continue improving
Expansion in the variety of products on offer has the potential to boost demand
Table 76 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 77 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 79 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 80 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 81 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 82 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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