Dairy Products and Alternatives in Kenya

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Kenya?
  • Which are the leading brands in Dairy Products and Alternatives in Kenya?
  • How are products distributed in Dairy Products and Alternatives in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Dairy Products and Alternatives in Kenya

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Kenya

KEY DATA FINDINGS

Moderate volume growth, supported by rising birth rate
Traditional baby food still preferred among low-income and rural consumers
Multinationals continue to dominate
Healthy outlook over forecast period
VAT proposal for breastmilk refused
Tougher labelling laws over forecast period
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Baby Food: % Value 2019-2023
Table 13 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 14 Distribution of Baby Food by Format: % Value 2018-2023
Table 15 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Kenya

KEY DATA FINDINGS

Fall in volume sales, as inflation persists
Butter weakest performer in 2023
Competitive landscape remains stable in 2023
Outlook bleak for butter and spreads over forecast period
Launch of Indonesian brands over forecast period
In a mature product area, health and wellness key differentiators
Table 19 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 20 Sales of Butter and Spreads by Category: Value 2018-2023
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 25 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Kenya

KEY DATA FINDINGS

Minimal volume growth, as inflation bites
Mild flavoured cheese continues to be most popular
Landscape becoming more competitive.
Outlook is bright over forecast period
Foodservice channels drives growth
Sourcing raw material remains a challenge
Table 30 Sales of Cheese by Category: Volume 2018-2023
Table 31 Sales of Cheese by Category: Value 2018-2023
Table 32 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 33 Sales of Cheese by Category: % Value Growth 2018-2023
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 35 NBO Company Shares of Cheese: % Value 2019-2023
Table 36 LBN Brand Shares of Cheese: % Value 2020-2023
Table 37 Distribution of Cheese by Format: % Value 2018-2023
Table 38 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 39 Forecast Sales of Cheese by Category: Value 2023-2028
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Kenya

KEY DATA FINDINGS

Minimal volume growth, as inflation still bites
Milk ATMs affordable option for consumers
Fresh milk continues to account for most volume sales
Government committed to developing domestic dairy sector
Hygiene concerns over milk ATMs could see boost for pasteurised milk
Government push drinking milk as a key source of nutrition
Table 42 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 43 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 48 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Kenya

KEY DATA FINDINGS

Moderate growth, supported by increased local production
Strong local production base ensures growth
Innovation and differentiation key driver of value sales
Moderate outlook over forecast period
Affluent consumers increasingly see yoghurt as a healthy snack option
Potential for growth of commercial sour milk products
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Kenya

KEY DATA FINDINGS

Healthy volume growth, though from low base
High price of cream constricts its consumer base
Condensed milk remains unpopular, despite its popularity in other African countries
Muted growth over forecast period
Expansion of modern grocery retailers may increase consumer base
Increase in refrigeration provides opportunity for chilled other dairy products
Table 64 Sales of Other Dairy by Category: Volume 2018-2023
Table 65 Sales of Other Dairy by Category: Value 2018-2023
Table 66 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 67 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 69 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 70 Distribution of Other Dairy by Format: % Value 2018-2023
Table 71 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 72 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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