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Dairy Products and Alternatives in Kenya

September 2022
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Kenya?
  • Which are the leading brands in Dairy Products and Alternatives in Kenya?
  • How are products distributed in Dairy Products and Alternatives in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy Products and Alternatives in Kenya

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Kenya

KEY DATA FINDINGS

Dried baby food and milk formula remain the most popular baby food categories
Traditional baby food still preferred among low-income and rural consumers
Kenya enacts tougher labelling regulations for baby food, bottles, teats and pacifiers
Baby food continues gaining popularity among mid- and high-income consumers
Rising demand for organic baby food set to further push value growth in the category
E-commerce has the potential to emerge as a major distribution channel for baby food
Table 8 Sales of Baby Food by Category: Volume 2017-2022
Table 9 Sales of Baby Food by Category: Value 2017-2022
Table 10 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Baby Food: % Value 2018-2022
Table 13 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 14 Distribution of Baby Food by Format: % Value 2017-2022
Table 15 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Kenya

KEY DATA FINDINGS

Manufacturers focus on new launches to meet rising demand for healthier butter
Shift away from products high in saturated fat due to concerns around cholesterol
Blue Band shifts to healthier plant-based spreads
Smaller, more affordable packs to become a greater focus for category players
Upfield Holdings BV set to maintain its leading position via the Blue Band brand
Demand for butter set to be driven mainly by middle-class consumers
Table 19 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 20 Sales of Butter and Spreads by Category: Value 2017-2022
Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 24 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 25 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 27 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Kenya

KEY DATA FINDINGS

Consumers are exposed to cheese via consumer foodservice and Westernisation
Mild flavoured cheese continues to stronger flavoured options
Rising milk prices place upwards pressure on prices, inhibiting volume growth
Rising popularity of Western lifestyles and diets set to propel category growth
Rising at-home consumption is expected to drive sales growth in cheese
Growing demand for healthier cheese brands among consumers
Table 30 Sales of Cheese by Category: Volume 2017-2022
Table 31 Sales of Cheese by Category: Value 2017-2022
Table 32 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 33 Sales of Cheese by Category: % Value Growth 2017-2022
Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 35 NBO Company Shares of Cheese: % Value 2018-2022
Table 36 LBN Brand Shares of Cheese: % Value 2019-2022
Table 37 Distribution of Cheese by Format: % Value 2017-2022
Table 38 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 39 Forecast Sales of Cheese by Category: Value 2022-2027
Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Kenya

KEY DATA FINDINGS

The popularity of flavoured milk drinks continues to rise from a low base
The high price of raw milk boosts unit prices, undermining volume growth
Shelf stable milk remains a more attractive category in the post-pandemic era
New Kenya Cooperative Creameries to maintain its leading position
Increasing demand for plant-based dairy to suppress sales growth
Rising internet penetration presents opportunities for growth in e-commerce
Table 42 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 43 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 44 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 45 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 47 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 48 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 49 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 50 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 51 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Kenya

KEY DATA FINDINGS

Urbanisation and increasing numbers of single-person households spur category sales
Delamere broadens the appeal of its yoghurt with the launch of two new flavours
Players turn to innovation to stay afloat in an increasingly competitive category
Unit price and quality are set to remain the key demand factors in yoghurt
Demand for sour milk set to surge in the urban centres
Local players expected to remain dominant in yoghurt and sour milk products
Table 53 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 54 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 55 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 56 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 58 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 59 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 60 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 61 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 62 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Kenya

KEY DATA FINDINGS

Cream remains an unpopular cooking ingredient with limited sales
Preference for home-made ghee limits sales potential of commercially processed ghee
Condensed milk remains unpopular despite presenting lucrative opportunities
Growing awareness of specific products set to spur the development of other dairy
Growth in Kenya’s middle class set to push demand for chilled dairy products
Supermarkets set to remain the main distribution channel for other dairy
Table 64 Sales of Other Dairy by Category: Volume 2017-2022
Table 65 Sales of Other Dairy by Category: Value 2017-2022
Table 66 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 67 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 69 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 70 Distribution of Other Dairy by Format: % Value 2017-2022
Table 71 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 72 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Kenya

KEY DATA FINDINGS

Demand for plant-based dairy is heavily skewed towards middle-class urbanites
Rising demand for organic products reflects positively on plant-based dairy
Bio Food Products’ introduction of non-dairy yoghurt represents a breakthrough
Health-conscious consumers set to remain the target for plant-based milk brands
Strong latent demand for plant-based milk set to attract major global brands
A very positive outlook for plant-based yoghurt as new products gain ground
Table 75 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 76 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 77 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 78 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 79 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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