Dairy Products and Alternatives in Vietnam

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Vietnam?
  • Which are the leading brands in Dairy Products and Alternatives in Vietnam?
  • How are products distributed in Dairy Products and Alternatives in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Vietnam

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Vietnam

KEY DATA FINDINGS

Baby food stagnates as consumers experience economic difficulties
Abbott Vietnam is set to maintain its new leadership of baby food in 2023
Diminishing birth rate in Vietnam underpins a fall in demand for milk formula, but inflationary climate boosts value sales
Prepared baby food and “other” baby food to see healthy performances
Parents and players move beyond weight gain focus
Organic and natural trend puts pressure on players to invest in product innovation
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Vietnam

KEY DATA FINDINGS

Margarine and spreads retains by far the biggest share of the category pie
Foodservice volume sales of butter and spreads are expected to be more stable in 2023
More investment is required to develop and grow butter and spreads
Butter and spreads likely to benefit from the rising influence of Western culture
Product innovation with an eye of on health and wellness to pique the interest of an increasingly health-conscious consumer base
Limits to the development of e-commerce distribution of butter and spreads
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Vietnam

KEY DATA FINDINGS

Cheese continues to gain traction despite strong economic pressures
Rising use of cheese in foodservice in line with Western and Korean cuisine trends
Bel Vietnam leverages local production and wider offer to dominate cheese
Cheese offer and sales to continue to develop
Players to leverage social media to increase cheese awareness among young people and parents
Health and wellness trend to support stronger presence of packaged hard cheese
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 Sales of Soft Cheese by Type: % Value 2018-2023
Table 37 Sales of Hard Cheese by Type: % Value 2018-2023
Table 38 NBO Company Shares of Cheese: % Value 2019-2023
Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
Table 40 Distribution of Cheese by Format: % Value 2018-2023
Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Vietnam

KEY DATA FINDINGS

Drinking milk products faces various challenges in 2023
Organic milk continues to gain traction
Vinamilk rebrand forms part of leading player’s constant investment strategy
Drinking milk products is expected to gain momentum over the forecast period
Players to focus new product development on health and wellness
Plant-based alternatives pose a threat to drinking milk products
Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Vietnam

KEY DATA FINDINGS

Yoghurt continues to record a strong performance in 2023
The competition intensifies in yoghurt
On-the-go consumption boosts the popularity of pouch packaging in drinking yoghurt
Bright outlook for yoghurt
Yoghurt to trend towards zero fat and sugar innovation
Local players to exploit competitive advantages
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 61 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 62 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Vietnam

KEY DATA FINDINGS

Coffee culture supports dominance of plain condensed milk
Bubble tea shops shape foodservice recovery
Vietnam Dairy Products JSC (Vinamilk) consolidates its dominance of other dairy
Condensed milk to continue to shape other dairy, but other categories also offer growth potential
Foodservice to a play key role in new trends in other dairy
Organic products to emerge and condensed milk to drive new product development
Table 67 Sales of Other Dairy by Category: Volume 2018-2023
Table 68 Sales of Other Dairy by Category: Value 2018-2023
Table 69 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 70 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 71 Sales of Cream by Type: % Value 2018-2023
Table 72 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 73 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 74 Distribution of Other Dairy by Format: % Value 2018-2023
Table 75 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 76 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Vietnam

KEY DATA FINDINGS

Plant-based dairy stabilises as maturity sets in soy drinks
New player enters the fray in “other” plant-based milk
Vietnam Soy Milk continues to lead and drive the category
A more diverse range of plant-based dairy is anticipated in Vietnam
Plant-based yoghurt and plant-based cheese struggle to emerge as significant categories
Trend towards sustainability boosts plant-based dairy
Table 79 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 80 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 82 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 83 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 84 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 85 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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