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Dairy Products and Alternatives in Austria

September 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Austria?
  • Which are the leading brands in Dairy Products and Alternatives in Austria?
  • How are products distributed in Dairy Products and Alternatives in Austria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy Products and Alternatives in Austria

Dairy products and alternatives in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 5 Penetration of Private Label by Category: % Value 2016-2021
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Baby Food in Austria

KEY DATA FINDINGS

Manufacturers seek to generate growth by adding value
Rise in demand for organic milk formula
Hipp benefits from established organic offer
Strong potential in other baby food
Private label segment set to expand
Convenience to remain a key factor
Table 9 Sales of Baby Food by Category: Volume 2016-2021
Table 10 Sales of Baby Food by Category: Value 2016-2021
Table 11 Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 12 Sales of Baby Food by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Baby Food: % Value 2017-2021
Table 14 LBN Brand Shares of Baby Food: % Value 2018-2021
Table 15 Distribution of Baby Food by Format: % Value 2016-2021
Table 16 Forecast Sales of Baby Food by Category: Volume 2021-2026
Table 17 Forecast Sales of Baby Food by Category: Value 2021-2026
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026

Butter and Spreads in Austria

KEY DATA FINDINGS

Fall in cooking at home dampens demand for butter and spreads in second half of 2021
Manufacturers address margarine’s image problems
Upfield maintains lead, while domestic dairy companies remain strong in butter
Butter and spreads set to return to growth after initial decline
Demand for local products
Positive outlook for private label
Table 20 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 21 Sales of Butter and Spreads by Category: Value 2016-2021
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 24 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 26 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026

Cheese in Austria

KEY DATA FINDINGS

Strong traditions of cheese production and consumption
Focus on new product launches
Domestic players build on strong local traditions
Improving performance as forecast period progresses
Supermarkets to remain dominant, but discounters to gain share
Domestic companies to remain strong
Table 31 Sales of Cheese by Category: Volume 2016-2021
Table 32 Sales of Cheese by Category: Value 2016-2021
Table 33 Sales of Cheese by Category: % Volume Growth 2016-2021
Table 34 Sales of Cheese by Category: % Value Growth 2016-2021
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
Table 36 Sales of Soft Cheese by Type: % Value 2016-2021
Table 37 Sales of Hard Cheese by Type: % Value 2016-2021
Table 38 NBO Company Shares of Cheese: % Value 2017-2021
Table 39 LBN Brand Shares of Cheese: % Value 2018-2021
Table 40 Distribution of Cheese by Format: % Value 2016-2021
Table 41 Forecast Sales of Cheese by Category: Volume 2021-2026
Table 42 Forecast Sales of Cheese by Category: Value 2021-2026
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2021-2026

Drinking Milk Products in Austria

KEY DATA FINDINGS

Milk sees decline as COVID-19 restrictions are eased
Dairy only flavoured milk drinks benefit from on-the-go consumption and high-protein innovation
Local player, Berglandmilch, retains lead
Further rise in interest in local products
Expansion of the private label segment
Significant opportunities for milk alternatives
Table 45 Sales of Drinking Milk Products by Category: Volume 2016-2021
Table 46 Sales of Drinking Milk Products by Category: Value 2016-2021
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
Table 49 Sales of Other Milk Alternatives by Type: % Value 2019-2021
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
Table 52 Distribution of Drinking Milk Products by Format: % Value 2016-2021
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026

Yoghurt and Sour Milk Products in Austria

KEY DATA FINDINGS

Relaxing of lockdown measures to dampen retail sales
Health and wellness trend boosts demand
Leaders engage in new product development
Performance set to improve as forecast period progresses
Domestic products to retain strong position
Positive outlook for kefir
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2016-2021
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026

Other Dairy in Austria

KEY DATA FINDINGS

Chilled dairy desserts stands out
Demand for cream undermined by easing of COVID-19 restrictions
Danone founds lead on strong support for key brands
Demand set to fall away as lifestyles return to normal
Consistent demand for fromage frais and quark
Supermarkets to remain largest channel, though discounters and hypermarkets set to gain ground
Table 69 Sales of Other Dairy by Category: Volume 2016-2021
Table 70 Sales of Other Dairy by Category: Value 2016-2021
Table 71 Sales of Other Dairy by Category: % Volume Growth 2016-2021
Table 72 Sales of Other Dairy by Category: % Value Growth 2016-2021
Table 73 Sales of Cream by Type: % Value 2016-2021
Table 74 NBO Company Shares of Other Dairy: % Value 2017-2021
Table 75 LBN Brand Shares of Other Dairy: % Value 2018-2021
Table 76 Distribution of Other Dairy by Format: % Value 2016-2021
Table 77 Forecast Sales of Other Dairy by Category: Volume 2021-2026
Table 78 Forecast Sales of Other Dairy by Category: Value 2021-2026
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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