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2026 Developments
Dairy products and alternatives in Austria is demonstrating robust growth in 2026, driven by high consumer demand for protein-rich and functional products. The strong performance outpaces broader regional trends and highlights Austria’s attractiveness, supported by a stable economic outlook, demographic shifts, and a sustained preference for locally sourced, high-quality offerings. Strategic focus on health-driven innovation, premium positioning, and leveraging trusted local brands is essential for brands aiming to strengthen consumer loyalty and capture incremental value, particularly as competition intensifies in high-protein and functional product spaces and discounters continue to gain share amidst heightened price sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Austria?
- Which are the leading brands in Dairy Products and Alternatives in Austria?
- How are products distributed in Dairy Products and Alternatives in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Austria
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Schärdinger and Nöm Drive Innovation with Functional Launches
Chart 2 Nöm Inspires with Cholesterol-Lowering Effects
Protein-Rich Dairy and Plant-Based Options Capture Consumer Interest
Chart 3 Schärdinger's High-Protein Cottage Cheese
Demographic Shifts and Economic Context Shape Future Demand
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Regional Provenance and Health-Focused Innovation Shape the Future of Austria's Dairy
Chart 6 Analyst Insight for Dairy Products and Alternatives
Sustainability and Health Trends Drive Growth in Plant-Based Dairy
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Berglandmilch Sustains Leadership through Innovation and Trust
Salzburgmilch and Pinzgau Milch Combine to Strengthen Local Supply
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Discounters Capture Share as Supermarkets Intensify Promotions
Gurkel.At Attracts Online Shoppers with Convenience and Reliability
Chart 11 Retail Channels 2021-2026
Wellness-Driven Innovation Reshapes Dairy Products and Alternatives
Schärdinger Protein Cottage Cheese and Nöm Vital + Cholest Shots Highlight Emerging Opportunities
Product Innovation Strengthens Value Growth and Competitive Differentiation
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Austria
Key Data Insights
Baby Food Summary
Declining Birth Rates Continue to Limit Category Growth
Chart 19 Licensed Bluey Snacks for Children
Chart 20 Value Sales 2021-2031
Chart 21 Value Sales by Category 2026
Milk Formula to Remain Largest While Other Baby Food Leads in Growth
Falling Birth Rates Prompt Brands to Target Older Children and Sustainable Innovation
Chart 22 Forecast Value Sales 2021-2031
Chart 23 Forecast Value Sales by Category 2026-2031
Hipp Strengthens Its Lead through Organic Positioning and Consumer Trust
Chart 24 Company Shares 2026
Chart 25 Brand Shares 2026
Health and Beauty Specialists Is the Leader in Baby Food Retail
Retail E-Commerce Gains Relevance through Convenience and Rapid Delivery
Chart 26 Retail Channels 2021-2026
Chart 27 Economic Context for Baby Food
Chart 28 Real Gdp Growth 2021-2031
Chart 29 Inflation 2021-2031
Chart 30 Consumer Context for Baby Food
Chart 31 Population 2021-2031
Chart 32 Population by Generation 2026
Chart 33 Consumer Expenditure 2021-2031
Butter and Spreads in Austria
Key Data Insights
Butter and Spreads Summary
Butter Prices Drive Promotions as Consumers Prioritise Value
Traditional Preferences Strengthen Butter's Lead
Chart 34 Value Sales 2021-2031
Chart 35 Value Sales by Category 2026
Promotional Activity Boosts Bulk Buying While High Prices Limit Growth
Local Provenance and Functional Benefits Shape Future Demand
Chart 36 Forecast Value Sales 2021-2031
Chart 37 Forecast Value Sales by Category 2026-2031
Berglandmilch and Upfield Strengthen Their Hold
Chart 38 Company Shares 2026
Chart 39 Brand Shares 2026
Discounters Attract Value-Seeking Shoppers as Supermarkets Hold Steady
Cold Chain Limits Online Sales as Consumers Stick to Stores
Chart 40 Retail Channels 2021-2026
Chart 41 Economic Context for Butter and Spreads
Chart 42 Real Gdp Growth 2021-2031
Chart 43 Inflation 2021-2031
Chart 44 Consumer Context for Butter and Spreads
Chart 45 Population 2021-2031
Chart 46 Population by Generation 2026
Chart 47 Consumer Expenditure 2021-2031
Cheese in Austria
Key Data Insights
Cheese Summary
High-Protein Innovation Supports Growth in Austria's Cheese Market
Chart 48 Schärdinger's Protein Cheese Range
Older Demographics Swap Meat for Cheese and Reshape Demand
Chart 49 Value Sales 2021-2031
Chart 50 Value Sales by Category 2026
Older Demographic Drive Cheese Demand with Healthier Choices
Convenience and Health Focus Shift Consumer Spending Patterns
Chart 51 Forecast Value Sales 2021-2031
Chart 52 Forecast Value Sales by Category 2026-2031
Berglandmilch Retains Leadership Amid Rising Competition
Chart 53 Company Shares 2026
Chart 54 Brand Shares 2026
Spar and Billa Sustain Leadership While Discounters Gain Share
Offline Retail Remains the Main Retail Outlet as E-Commerce Struggles to Gain Traction
Chart 55 Retail Channels 2021-2026
Chart 56 Economic Context for Cheese
Chart 57 Real Gdp Growth 2021-2031
Chart 58 Inflation 2021-2031
Chart 59 Consumer Context for Cheese
Chart 60 Population 2021-2031
Chart 61 Population by Generation 2026
Chart 62 Consumer Expenditure 2021-2031
Drinking Milk Products in Austria
Key Data Insights
Drinking Milk Products Summary
Anovona Medsupps and Niemetz Drive Functional Dairy Innovation
Chart 63 Flavour Meets Functional Milk Drinks with Mucki
Fresh Milk and Premiumisation Support Category Growth
Chart 64 Value Sales 2021-2031
Chart 65 Value Sales by Category 2026
Regional Sourcing and Protein Enrichment Reshape Consumer Preferences
Chart 66 Milkfit's High in Protein Flavoured Milk Drinks
Flavoured Milk Drinks to Be the Fastest Growing through 2031
Clean Label and Sustainability Drive Differentiation and Loyalty
Chart 67 Forecast Value Sales 2021-2031
Chart 68 Forecast Value Sales by Category 2026-2031
Rewe Strengthens Lead as Salzburgmilch Merger Reshapes Competition
Chart 69 Company Shares 2026
Chart 70 Brand Shares 2026
Spar and Billa Intensify Promotions as Supermarkets Retain Leadership
Discounters Gain Share While E-Commerce Remains Niche
Chart 71 Retail Channels 2021-2026
Chart 72 Economic Context for Drinking Milk Products
Chart 73 Real Gdp Growth 2021-2031
Chart 74 Inflation 2021-2031
Chart 75 Consumer Context for Drinking Milk Products
Chart 76 Population 2021-2031
Chart 77 Population by Generation 2026
Chart 78 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Austria
Key Data Insights
Yoghurt and Sour Milk Products Summary
Nöm Pro Skyr Capitalises on Protein Hype to Drive Value Gains
Functional Indulgence and Kefir Direct Category Innovation
Chart 79 Latella+ with New Innovations in Sour Milk Products
Chart 80 Value Sales 2021-2031
Chart 81 Value Sales by Category 2026
Skyr Launches Intensify Protein Competition and Fuel Growth
Chart 82 Nöm Pro Skyr Meets Protein Hype
Kefir and Functional Launches Reshape Snacking and Wellness Choices
Chart 83 Forecast Value Sales 2021-2031
Chart 84 Forecast Value Sales by Category 2026-2031
Nöm Retains Its Lead in a Stable Competitive Landscape
Protein and Functional Innovation Fuel Yoghurt Growth
Chart 85 Company Shares 2026
Chart 86 Brand Shares 2026
Supermarkets Defend Lead as Discounters Narrow the Gap
Gurkel.At and Click and Collect Support a Limited Online Presence
Chart 87 Retail Channels 2021-2026
Chart 88 Economic Context for Yoghurt and Sour Milk Products
Chart 89 Real Gdp Growth 2021-2031
Chart 90 Inflation 2021-2031
Chart 91 Consumer Context for Yoghurt and Sour Milk Products
Chart 92 Population 2021-2031
Chart 93 Population by Generation 2026
Chart 94 Consumer Expenditure 2021-2031
Other Dairy in Austria
Key Data Insights
Other Dairy Summary
High-Protein Products Direct Growth in Other Dairy
Chart 95 Milino's Protein Milk Snack
Chart 96 Value Sales 2021-2031
Chart 97 Value Sales by Category 2026
Protein-Focused Launches Support Growth in Fromage Frais and Quark
Chart 98 Schärdinger's Protein Cottage Cheese
Mindful Indulgence Shapes Demand for Chilled Desserts
Chart 99 Forecast Value Sales 2021-2031
Chart 100 Forecast Value Sales by Category 2026-2031
Berglandmilch Builds on Brand Trust to Widen Its Lead
Chart 101 Company Shares 2026
Chart 102 Brand Shares 2026
Spar and Billa Boost Supermarkets through Broad Reach and Promotions
E-Commerce Is Slow to Gain Traction in Other Dairy
Chart 103 Retail Channels 2021-2026
Chart 104 Economic Context for Other Dairy
Chart 105 Real Gdp Growth 2021-2031
Chart 106 Inflation 2021-2031
Chart 107 Consumer Context for Other Dairy
Chart 108 Population 2021-2031
Chart 109 Population by Generation 2026
Chart 110 Consumer Expenditure 2021-2031
Plant-Based Dairy in Austria
Key Data Insights
Plant-Based Dairy Summary
Growing Demand for Natural and Functional Products
Chart 111 Joya Launches High-Protein Plant Based Milk
Consumer Demand for Purity and Protein Directs Plant-Based Dairy Growth
Chart 112 Value Sales 2021-2031
Chart 113 Value Sales by Category 2026
Private Label Expansion Reshapes Growth and Profitability
Consumer Health Focus and Local Sourcing Drive Product Innovation
Chart 114 Forecast Value Sales 2021-2031
Chart 115 Forecast Value Sales by Category 2026-2031
Private Label Growth Intensifies Competition in Plant-Based Dairy
Product Innovation and Flavour Diversification Drive Competition
Chart 116 Company Shares 2026
Chart 117 Brand Shares 2026
Spar and Rewe Leverage Broad Coverage to Drive Weekly Shopping Trips
Gurkerl and Alfies Expand E-Commerce among Urban Shoppers
Health and Beauty Specialists Attract Premium Shoppers for Plant-Based Choices
Chart 118 Retail Channels 2021-2026
Chart 119 Economic Context for Plant-Based Dairy
Chart 120 Real Gdp Growth 2021-2031
Chart 121 Inflation 2021-2031
Chart 122 Consumer Context for Plant-Based Dairy
Chart 123 Population 2021-2031
Chart 124 Population by Generation 2026
Chart 125 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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