Dairy Products and Alternatives in Austria
Dairy products and alternatives in 2021: The big picture
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
Table 5 Penetration of Private Label by Category: % Value 2016-2021
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Baby Food in Austria
Manufacturers seek to generate growth by adding value
Rise in demand for organic milk formula
Hipp benefits from established organic offer
Strong potential in other baby food
Private label segment set to expand
Convenience to remain a key factor
Table 9 Sales of Baby Food by Category: Volume 2016-2021
Table 10 Sales of Baby Food by Category: Value 2016-2021
Table 11 Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 12 Sales of Baby Food by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Baby Food: % Value 2017-2021
Table 14 LBN Brand Shares of Baby Food: % Value 2018-2021
Table 15 Distribution of Baby Food by Format: % Value 2016-2021
Table 16 Forecast Sales of Baby Food by Category: Volume 2021-2026
Table 17 Forecast Sales of Baby Food by Category: Value 2021-2026
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026
Butter and Spreads in Austria
Fall in cooking at home dampens demand for butter and spreads in second half of 2021
Manufacturers address margarine’s image problems
Upfield maintains lead, while domestic dairy companies remain strong in butter
Butter and spreads set to return to growth after initial decline
Demand for local products
Positive outlook for private label
Table 20 Sales of Butter and Spreads by Category: Volume 2016-2021
Table 21 Sales of Butter and Spreads by Category: Value 2016-2021
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
Table 24 NBO Company Shares of Butter and Spreads: % Value 2017-2021
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
Table 26 Distribution of Butter and Spreads by Format: % Value 2016-2021
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026
Cheese in Austria
Strong traditions of cheese production and consumption
Focus on new product launches
Domestic players build on strong local traditions
Improving performance as forecast period progresses
Supermarkets to remain dominant, but discounters to gain share
Domestic companies to remain strong
Table 31 Sales of Cheese by Category: Volume 2016-2021
Table 32 Sales of Cheese by Category: Value 2016-2021
Table 33 Sales of Cheese by Category: % Volume Growth 2016-2021
Table 34 Sales of Cheese by Category: % Value Growth 2016-2021
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
Table 36 Sales of Soft Cheese by Type: % Value 2016-2021
Table 37 Sales of Hard Cheese by Type: % Value 2016-2021
Table 38 NBO Company Shares of Cheese: % Value 2017-2021
Table 39 LBN Brand Shares of Cheese: % Value 2018-2021
Table 40 Distribution of Cheese by Format: % Value 2016-2021
Table 41 Forecast Sales of Cheese by Category: Volume 2021-2026
Table 42 Forecast Sales of Cheese by Category: Value 2021-2026
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2021-2026
Drinking Milk Products in Austria
Milk sees decline as COVID-19 restrictions are eased
Dairy only flavoured milk drinks benefit from on-the-go consumption and high-protein innovation
Local player, Berglandmilch, retains lead
Further rise in interest in local products
Expansion of the private label segment
Significant opportunities for milk alternatives
Table 45 Sales of Drinking Milk Products by Category: Volume 2016-2021
Table 46 Sales of Drinking Milk Products by Category: Value 2016-2021
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
Table 49 Sales of Other Milk Alternatives by Type: % Value 2019-2021
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
Table 52 Distribution of Drinking Milk Products by Format: % Value 2016-2021
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026
Yoghurt and Sour Milk Products in Austria
Relaxing of lockdown measures to dampen retail sales
Health and wellness trend boosts demand
Leaders engage in new product development
Performance set to improve as forecast period progresses
Domestic products to retain strong position
Positive outlook for kefir
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2016-2021
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026
Other Dairy in Austria
Chilled dairy desserts stands out
Demand for cream undermined by easing of COVID-19 restrictions
Danone founds lead on strong support for key brands
Demand set to fall away as lifestyles return to normal
Consistent demand for fromage frais and quark
Supermarkets to remain largest channel, though discounters and hypermarkets set to gain ground
Table 69 Sales of Other Dairy by Category: Volume 2016-2021
Table 70 Sales of Other Dairy by Category: Value 2016-2021
Table 71 Sales of Other Dairy by Category: % Volume Growth 2016-2021
Table 72 Sales of Other Dairy by Category: % Value Growth 2016-2021
Table 73 Sales of Cream by Type: % Value 2016-2021
Table 74 NBO Company Shares of Other Dairy: % Value 2017-2021
Table 75 LBN Brand Shares of Other Dairy: % Value 2018-2021
Table 76 Distribution of Other Dairy by Format: % Value 2016-2021
Table 77 Forecast Sales of Other Dairy by Category: Volume 2021-2026
Table 78 Forecast Sales of Other Dairy by Category: Value 2021-2026
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026