Dairy Products and Alternatives in Indonesia

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Indonesia?
  • Which are the leading brands in Dairy Products and Alternatives in Indonesia?
  • How are products distributed in Dairy Products and Alternatives in Indonesia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Dairy Products and Alternatives in Indonesia

Dairy products and alternatives in 2023: The big picture
Key Trends in 2023
Competitive Landscape
Channel Developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Indonesia

KEY DATA FINDINGS

Powder milk formula hit by higher prices while dried baby food remains affordable and widely popular
E-commerce adaption developed during pandemic helps boosts sales
Sarihusada Generasi Mahardhika PT maintains the lead in baby food in 2023, thanks to its budget brand
Other baby food gains popularity thanks to increased product selections
Emerging small and medium enterprises offer prepared baby food to stimulate sales
Breastfeeding trend may impact performance of baby milk formula over the forecast period
Table 8 Sales of Baby Food by Category: Volume 2018-2023
Table 9 Sales of Baby Food by Category: Value 2018-2023
Table 10 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 12 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 15 Distribution of Baby Food by Format: % Value 2018-2023
Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Indonesia

KEY DATA FINDINGS

Butter and spreads maintain healthy growth thanks to home cooking and gradual recovery of the local economy
Small and medium enterprises support sales of butter and spread in 2023
Upfield Indonesia PT maintains its lead thanks to the strength of Blue Band in margarine
Sales through small and medium enterprises are expected to account for a sizeable portion of retail sales
New product development is expected to incorporate the health and wellness trend
Convenience stores contribution to butter and spreads likely to increase over the forecast period
Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Indonesia

KEY DATA FINDINGS

Pandemic and increased offerings have increased awareness and acceptance of cheese in Indonesia
Kraft continues to dominate in 2023 thanks to its reputation as the go-to brand for processed cheese
Increased demand for artisanal cheese sees niche variants become available through specialist channels and e-commerce
Increasing number of locally produced artisanal cheese indicate more demand
Education will be crucial for category growth in the coming years
Quick commerce trends make e-commerce more attractive for cheese and other dairy players and consumers
Table 31 Sales of Cheese by Category: Volume 2018-2023
Table 32 Sales of Cheese by Category: Value 2018-2023
Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 36 Sales of Soft Cheese by Type: % Value 2018-2023
Table 37 Sales of Hard Cheese by Type: % Value 2018-2023
Table 38 NBO Company Shares of Cheese: % Value 2019-2023
Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
Table 40 Distribution of Cheese by Format: % Value 2018-2023
Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Indonesia

KEY DATA FINDINGS

Quick commerce supports growth of drinking milk, especially fresh variants
Shelf stable milk still accounts for significant share due to affordability and easy storage
Nestlé Indonesia PT maintains its lead, thanks to a variety of well-known products that suit different tastes
Organic and lactose-free variants in shelf stable milk are set to benefit from ongoing health and wellness trend
Demand for fresh milk will continue to grow, especially in larger cities with better infrastructure
Drinking milk will benefit from quick commerce trends and improved logistics in the years ahead
Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Indonesia

KEY DATA FINDINGS

Domestic yoghurt production increases post-pandemic as players see opportunities for growth
Convenience encourages widening acceptance, whether in the form of pouch packaging or rural direct selling
Yakult maintains its notable lead as other smaller players emerge
More innovation in packaging is set to attract younger consumers in the coming years
Quick commerce will support yoghurt’s performance in forecast period
Sugar-free and reduced sugar products will gain traction thanks to the health and wellness trends
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Indonesia

KEY DATA FINDINGS

Cream’s strong performance is supported by emerging small and mid-sized bakeries
Coffee whiteners performance is impacted by instant 3-in-1 coffee in 2023, but coconut cream maintains stable growth
Frisian Flag Indonesia PT maintains its lead in 2023 thanks to strategically placed brands
Condensed milk will continue to benefit from versatility and e-commerce sales will increase as local consumers prioritise convenience
Increased costs are set to influence competition in the coming years
Other dairy will benefit from quick commerce developments over the forecast period
Table 68 Sales of Other Dairy by Category: Volume 2018-2023
Table 69 Sales of Other Dairy by Category: Value 2018-2023
Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 72 Sales of Cream by Type: % Value 2018-2023
Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Indonesia

KEY DATA FINDINGS

Soy milk remains the main contributor to plant-based dairy sales in 2023, but oat milk gains traction
Heinz ABC Indonesia PT leads plant-based dairy, thanks to existing strong logistics and networks
Plant-based dairy concept and awareness is driven by the internet
Social media will play a crucial role in introducing new plant-based dairy variants to consumers, via key opinion leaders and platforms such as Instagram
Wider use in foodservice will boost awareness but high prices and unpackaged products remain a challenge
E-Commerce will support category growth by offering a wider variety of products
Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 82 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 85 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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