Dairy products and alternatives continued to record positive growth in 2022 as population growth and high incomes underpinned widening consumption across numerous dairy categories. With Kuwaiti society opening up again during the post-pandemic era, there were opportunities for brands to encourage impulse buying of their dairy products.
Steady growth in demand continued to define Kuwait’s dairy products and alternatives industry during 2022. The easing of social distancing restrictions during the post-COVID era supported growth in the impulse buying of dairy products, with this alleviating dome of the pressure on at-home consumption as consumers socialise outside of the home more often.
People in Kuwait tend to eat three main meals per day and snacking is common among people of all socioeconomic levels. Breakfast often consists of sandwiches and pies with various fillings, including eggs, falafel, fava beans and cheese.
From the beginning of the pandemic, several local companies brought foreign workers into the country for unjustified reasons. The government responded by charging these companies with corruption.
Since 2020, the government of Kuwait has ensured that all commercial ports are operating at full capacity to ensure the flow of food into the country and provide food security for the population. Moreover, during the pandemic and lockdowns, the Ministry of Commerce and Industry ensured that all businesses that deal with food products comply with all safety guidelines and were allowed to remain open.
Dairy is expected to see stable and healthy growth over the forecast period, with rising demand set to be driven by the recovery of Kuwait’s economy as restrictions linked to the COVID-19 pandemic will no longer apply. With consumers likely to be spending much more of the time outside of the home, industry players are expected to continue focusing on maximising opportunities to take advantage of greater impulse buying as more people go to grocery stores, rather than relying on e-commerce.
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Dairy Products and Alternatives
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