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2026 Developments
Dairy products and alternatives in the United Kingdom is demonstrating resilient growth in 2026, outpacing many Western European peers by mainstreaming wellness claims and functional innovation. The market remains highly attractive, supported by ongoing premiumisation and robust consumer interest in health-aligned offerings such as plain yoghurt and portioned snacking cheese. There is continued demand for indulgence, health and functional formats despite intensifying price sensitivity. Success in this environment increasingly relies on substantiated health claims, local sourcing, clean-label formulations, sustainability and differentiated new product development. Players must also navigate a polarised competitive field marked by deepening fragmentation, the growing strength of private label and fast-evolving retail and e-commerce dynamics.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in United Kingdom?
- Which are the leading brands in Dairy Products and Alternatives in United Kingdom?
- How are products distributed in Dairy Products and Alternatives in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in the United Kingdom
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Premiumisation and Wellness Support Dairy Growth
Chart 2 Shaken Udder Launches High-Fibre Milkshake Range
Shaken Udder Accelerates the Mainstreaming of Functional Nutrition
Pilgrims Choice Expands Dairy's Role in Snacking and Social Occasions
Chart 3 Pilgrims Choice Launches Dip & Dunk Cheese Snacking Range
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Dairy to Remain Largest and Fastest Growing, While Alpro and Oatly Boost Provenance
Chart 6 Analyst Insight for Dairy Products and Alternatives
Health, Reformulation and Sustainability Reshape Competition through 2031
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Müller Retains Leadership as Competition Remains Fragmented
Acquisition Activity and Premium Innovation Intensify Competition
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Supermarkets Retain Leadership as Discounters and E-Commerce Gain Ground
Amazon Accelerates Online Grocery Growth as Home Consumption Supports Retail
Chart 11 Retail Channels 2021-2026
Arla, Actimel and Primula Expand Dairy's Health and Functionality Credentials
Galbani, Leerdammer and Lurpak Refresh Mature Categories through Premiumisation
Product Differentiation Key to Brand Performance
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in the United Kingdom
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Kendamil Gains Momentum as Parents Prioritise Premium Nutrition
Chart 20 Kendamil Benefits From Demand for Premium Infant Nutrition
Boots' Nutrition Standards Raise the Bar for Healthier Baby Food
Chart 21 Boots Overhauls Baby Food Range to Support Healthier Nutrition Choices
Chart 22 Value Sales 2021-2031
Chart 23 Value Sales by Category 2026
Kendamil Capitalises on Premium Demand as Parents Seek Nutrition and Transparency
Chart 24 Analyst Insight for Baby Food
Milk Formula Retains Value Lead as Functional and Clean-Label Drive Growth
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Kendamil Accelerates Share Gains as Confidence Falters in Established Brands
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Supermarkets Strengthen Leadership as Value and Convenience Drive Channel Shifts
Chart 29 Retail Channels 2021-2026
Kendamil Benefits From Demand for Specialised and Premium Nutrition
Ella’S Kitchen, Cow & Gate and Organix Refresh Ranges to Meet Evolving Expectations
Boots Sets a New Benchmark for Reformulation and Category Development
Chart 30 Economic Context for Baby Food
Chart 31 Real GDP Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Baby Food
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Chart 36 Consumer Expenditure 2021-2031
Butter and Spreads in the United Kingdom
Key Data Insights
Butter and Spreads Summary
Chart 37 Key Industry Trends for Butter and Spreads
Butter and Spreads Faces Slower Growth Amid Ongoing Economic Pressure
Chart 38 Private Label Butter Gains Ground as Consumers Seek Value Amid Elevated Dairy Prices
Private Label Gains Momentum as Consumers Seek Better Value
Functional Indulgence Helps Brands Defend Premium Positioning
Chart 39 Lurpak Expands into Flavoured Butter
Chart 40 Value Sales 2021-2031
Chart 41 Value Sales by Category 2026
Private Label Expansion Will Intensify Competition in a Value-Conscious Market
Chart 42 Analyst Insight for Butter and Spreads
Flavour Innovation and Premium Positioning Will Support Category Growth
Chart 43 Forecast Value Sales 2021-2031
Chart 44 Forecast Value Sales by Category 2026-2031
Arla Foods Defends Lead as Private Label Closes the Gap
Chart 45 Company Shares 2026
Chart 46 Brand Shares 2026
Supermarkets Retain Leadership as Online and Discounters Gain Share
Chart 47 Retail Channels 2021-2026
Trends That Accelerate Product Innovation
Lurpak Reinvents Meal Occasions with New Flavoured Butter Launches
Product Innovation Supports Premium Positioning and Value Growth
Chart 48 Economic Context for Butter and Spreads
Chart 49 Real GDP Growth 2021-2031
Chart 50 Inflation 2021-2031
Chart 51 Consumer Context for Butter and Spreads
Chart 52 Population 2021-2031
Chart 53 Population by Generation 2026
Chart 54 Consumer Expenditure 2021-2031
Cheese in the United Kingdom
Key Data Insights
Cheese Summary
Chart 55 Key Industry Trends for Cheese
Wellness and Premium Innovation Support Continued Growth
Chart 56 Pilgrims Choice Launches Dip & Dunk Adult Snacking Range
Hard Cheese Leads While Continental Varieties Gain Momentum
Primula and Pilgrims Choice Expand Protein and Adult Snacking Occasions
Chart 57 Primula's High-Protein Squeezy Cheese
Chart 58 Value Sales 2021-2031
Chart 59 Value Sales by Category 2026
Private Label Strengthens Its Position as Value Remains a Priority
Chart 60 Analyst Insight for Cheese
Continental Cheeses and Soft Cheese Outpace the Wider Market
Golden Hooves Highlights Sustainability as the Next Premium Differentiator
Chart 61 Forecast Value Sales 2021-2031
Chart 62 Forecast Value Sales by Category 2026-2031
Fragmentation Persists as Brands Compete through Innovation
Chart 63 Company Shares 2026
Chart 64 Brand Shares 2026
Supermarkets Strengthen Their Position in Cheese Retailing
Specialist Cheese Shops and E-Commerce Shape Convenience and Premium Occasions
Chart 65 Retail Channels 2021-2026
Innovation Broadens Cheese Occasions and Strengthens Premium Positioning
High-Protein Cheese Taps into Functional Snacking
Dip & Dunk and Premium Formats Create New Growth Opportunities
Chart 66 Economic Context for Cheese
Chart 67 Real GDP Growth 2021-2031
Chart 68 Inflation 2021-2031
Chart 69 Consumer Context for Cheese
Chart 70 Population 2021-2031
Chart 71 Population by Generation 2026
Chart 72 Consumer Expenditure 2021-2031
Drinking Milk Products in the United Kingdom
Key Data Insights
Drinking Milk Products Summary
Chart 73 Key Industry Trends for Drinking Milk Products
Ufit Leverages Protein Claims to Capture Wellness Demand
Chart 74 Lindahls Launches Protein+ Collagen Milk
Lindahls Combines Protein and Collagen to Premiumise Flavoured Milk
Chart 75 Value Sales 2021-2031
Chart 76 Value Sales by Category 2026
Tom Parker Creamery Capitalises on Nostalgia to Drive Premium Value
Chart 77 Analyst Insight for Drinking Milk Products
Functional Flavoured Milk Will Drive Growth as Reformulation Accelerates
Chart 78 Forecast Value Sales 2021-2031
Chart 79 Forecast Value Sales by Category 2026-2031
Tesco, Sainsbury's and Asda Maintain Their Leading Positions in Drinking Milk
Müller and Myprotein Accelerate Functional Innovation with New Protein Shake
Chart 80 Company Shares 2026
Chart 81 Brand Shares 2026
Supermarkets Remain Leader as Discounters Continue to Gain Share
E-Commerce and Doorstep Delivery Create New Routes to Consumers
Chart 82 Retail Channels 2021-2026
Heritage Positioning and Sugar Reformulation Drive Innovation
Nostalgia and Indulgence Strengthen Premium Milk Propositions
Premiumisation and Provenance Help Brands Defend Value
Chart 83 Economic Context for Drinking Milk Products
Chart 84 Real GDP Growth 2021-2031
Chart 85 Inflation 2021-2031
Chart 86 Consumer Context for Drinking Milk Products
Chart 87 Population 2021-2031
Chart 88 Population by Generation 2026
Chart 89 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in the United Kingdom
Key Data Insights
Yoghurt and Sour Milk Products Summary
Chart 90 Key Industry Trends for Yoghurt and Sour Milk Products
Clean-Label and Gut-Health Trends Bring Growth in Yoghurt and Sour Milk Products
Chart 91 Actimel Launches New No-Additive Clean-Label Product
Functional Nutrition Expands Yoghurt's Role beyond Breakfast
Chart 92 Muller and Myprotein Launch Yoghurts with 15G Protein per Pot
Chart 93 Value Sales 2021-2031
Chart 94 Value Sales by Category 2026
Plain Yoghurt and Kefir Drive Future Category Growth
Chart 95 Analyst Insight for Yoghurt and Sour Milk Products
Clean-Label and High-Protein Innovation Expand Consumption Occasions
Chart 96 Forecast Value Sales 2021-2031
Chart 97 Forecast Value Sales by Category 2026-2031
Fage Gains Share as Demand Shifts Towards Plain and Natural Yoghurt
Acquisitions and Functional Innovation Strengthen Competition in Wellness-Focused Dairy
Chart 98 Company Shares 2026
Chart 99 Brand Shares 2026
Supermarkets Remains Leader as E-Commerce Gains Share
Ocado's Growth Highlights the Increasing Importance of Chilled E-Commerce
Chart 100 Retail Channels 2021-2026
Sports Nutrition and Wellness Trends Reshape Product Innovation
High-Protein and Clean-Label Innovation Directs Yoghurt Portfolios
Business Impact of Product Innovation
Chart 101 Economic Context for Yoghurt and Sour Milk Products
Chart 102 Real GDP Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Yoghurt and Sour Milk Products
Chart 105 Population 2021-2031
Chart 106 Population by Generation 2026
Chart 107 Consumer Expenditure 2021-2031
Other Dairy in the United Kingdom
Key Data Insights
Other Dairy Summary
High-Protein Innovation Boosts Other Dairy Performance
Chart 108 All Things Adds Low-Fat Cottage Cheese as Chilled Category Boom Continues
Lactalis Nestlé Captures Festive Shoppers with Nostalgic Desserts
Chart 109 Lactalis Nestlé Launches Quality Street Toffee Penny Chilled Dessert in Tesco
Graham’S Redefines Cottage Cheese with Layered Dessert-Style Formats
Chart 110 Value Sales 2021-2031
Chart 111 Value Sales by Category 2026
Fromage Frais and Quark Lead Growth as Protein Demand Reshapes Other Dairy
Cream Remains Resilient as Consumers Prioritise Home Occasions and Quality
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Tesco and Private Label Defend Share as Arla Gains on Protein Innovation
Chart 114 Company Shares 2026
Chart 115 Brand Shares 2026
Tesco and Sainsbury’S Strengthen Their Positions as Supermarkets Maintain the Leader
Retail E-Commerce Supports Convenience While Private Label Shapes Channel Growth
Chart 116 Retail Channels 2021-2026
Chart 117 Economic Context for Other Dairy
Chart 118 Real GDP Growth 2021-2031
Chart 119 Inflation 2021-2031
Chart 120 Consumer Context for Other Dairy
Chart 121 Population 2021-2031
Chart 122 Population by Generation 2026
Chart 123 Consumer Expenditure 2021-2031
Plant-Based Dairy in the United Kingdom
Key Data Insights
Plant-Based Dairy Summary
Chart 124 Key Industry Trends for Plant-Based Dairy
Plant-Based Dairy Growth Slows as the Category Matures
Alpro and Oatly Prioritise Local Sourcing Amid the Plant-Based Reset
Plant-Based Yoghurt Leads Growth through Innovation and Premium Positioning
Chart 125 Rude Health Debuts Premium Chilled Hazelnut Drink in United Kingdom Grocery
Chart 126 Value Sales 2021-2031
Chart 127 Value Sales by Category 2026
Clean Label and Premium Positioning Become Key Differentiators
Chart 128 Analyst Insight for Plant-Based Dairy
Flavour Innovation and New Consumption Occasions Supports Growth
Chart 129 Forecast Value Sales 2021-2031
Chart 130 Forecast Value Sales by Category 2026-2031
Premium Challengers Chip Away at Alpro and Oatly's Leadership
Chart 131 Company Shares 2026
Chart 132 Brand Shares 2026
Tesco and Amazon Bring Growth in Online Retail, While Supermarkets Retain Leadership
E-Commerce Reshapes Competition in Plant-Based Dairy
Chart 133 Retail Channels 2021-2026
Clean-Label Reformulation Moves From Differentiator to Entry Requirement
Ingredient-Driven Diversification Broadens the Innovation Pipeline
Business Impact: Shelf-Space Defence and the Premiumisation Imperative
Chart 134 Economic Context for Plant-Based Dairy
Chart 135 Real GDP Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Plant-Based Dairy
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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