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2026 Developments
Dairy products and alternatives in Germany is set to experience modest value growth in 2026, with value sales rising to EUR31.4 billion, outperforming volume growth but showing greater dynamism in plant-based alternatives. The environment remains attractive due to stable economic conditions, increased consumer spending on cheese and plant-based dairy, and strong willingness to pay for health and sustainability-driven innovation, despite a shrinking population and declining milk consumption. Success is being defined by the ability to innovate in premium, functional, and sustainable products, navigate intense competition from scale-driven private label operators and major branded suppliers, and respond rapidly to evolving consumer expectations, particularly in clean label and plant-based offers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Germany?
- Which are the leading brands in Dairy Products and Alternatives in Germany?
- How are products distributed in Dairy Products and Alternatives in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Germany
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Cheese and Plant-Based Milk Drive Value Growth in a Mature German Dairy Market
Sustainability Concerns Fuel a Plant-Based Reset in Dairy Alternatives
Bunge Deutschland Leverages Clean Label to Compete with Butter
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Chart 4 Dug Barista Unsweetened Is New Potato-Based Milk
Chart 5 New Recipe for Deli-Reform Spread Emphasises Clean Label Attributes
Premiumisation and Health Trends to Drive Value Growth in German Dairy Despite Volume Stagnation
Plant-Based Dairy Set to Capitalise on Health and Ethical Priorities
Chart 6 Analyst Insight for Dairy Products and Alternatives
Innovation and Functionality to Shape Business Strategies for Growth
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Aldi Retains Lead as Private Label Widens Its Advantage
Arla and Dmk Merger Reshapes Competition and Scale
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Discounters Sustain Lead as Supermarkets Close the Gap
E-Commerce Faces Barriers as Chilled Logistics Limit Reach
Chart 11 Retail Channels 2021-2026
Evolving Wellness Demands and Ecological Scrutiny Dictate New Formulations
Novel Crop Utilisation and Recipe Purification Lead Recent Launches
Strategic Consolidation and Premiumisation Defend against Private Label Threats
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Germany
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Germany’S Demographic Challenges Subdue Growth in Baby Food
Hipp Responds to Safety Concerns with Traceable, Functional Milk Formula
Chart 20 New Recipe by Hipp Pur Focuses on Functional Properties
Chart 21 Freche Freunde Launches Vegetable Pretzel Snacks
Freche Freunde’S Playful Snacks Attract Parents and Older Children Seeking Healthy Choices
Chart 22 Value Sales 2021-2031
Chart 23 Value Sales by Category 2026
Manufacturers to Target Older Children as Birth Rates Decline
Chart 24 Analyst Insight for Baby Food
Natural Recipes and Ethical Credentials Set to Drive Product Differentiation
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Hipp Leverages Organic Reputation to Extend Its Lead as Recalls Disrupt Rivals
Arla and Dmk Merger Signals Increased Competitive Pressure as Brands Respond to Safety and Trust Concerns
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Health and Beauty Specialists Sustain Leadership through Tailored Baby Food Offerings
E-Commerce Uptake Remains Limited as Store-Based Prices Outperform
Chart 29 Retail Channels 2021-2026
Shifting Consumer Priorities Dictate New Formulations
Recent Launches Highlight Functional and Format Adaptations
Supply Chain Disruptions Reshape the Competitive Hierarchy
Chart 30 Economic Context for Baby Food
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Baby Food
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Chart 36 Consumer Expenditure 2021-2031
Butter and Spreads in Germany
Key Data Insights
Butter and Spreads Summary
Chart 37 Key Industry Trends for Butter and Spreads
Milk Surplus Drives Historic Butter Price Drop and Sales Shift
Schwarzwaldmilch Leverages Organic Positioning to Counter Price Battles
Chart 38 Schwarzwaldmilch Launches New Organic Butter Variant
Becel Responds to Price Pressure with New Pack and Branding
Chart 39 Revamp and New Pack Size for Becel in Attempt to Be More Competitive
Chart 40 Value Sales 2021-2031
Chart 41 Value Sales by Category 2026
Stagnation to Be Driven by Health Awareness and Rising Prices
Limited Prospects for Margarine and Spreads Despite Functional Positioning
Chart 42 Analyst Insight for Butter and Spreads
Growing Competition From Vegetable Oils and Sauces Amid Diversifying Cooking Habits
Chart 43 Forecast Value Sales 2021-2031
Chart 44 Forecast Value Sales by Category 2026-2031
Upfield Defends Lead with Aggressive Pricing as Private Label Gains in Butter
Chart 45 Company Shares 2026
Chart 46 Brand Shares 2026
Discounters Drive Share Gains as Price Sensitivity Rises
E-Commerce Fails to Gain Traction Amid Chilled Logistics Hurdles
Chart 47 Retail Channels 2021-2026
Health Perceptions and Culinary Diversification Shape New Formulations
Format Adaptations and Functional Fortifications Lead Recent Launches
Strategic Repositioning Defends Margins against Retail Volatility
Chart 48 Economic Context for Butter and Spreads
Chart 49 Real Gdp Growth 2021-2031
Chart 50 Inflation 2021-2031
Chart 51 Consumer Context for Butter and Spreads
Chart 52 Population 2021-2031
Chart 53 Population by Generation 2026
Chart 54 Consumer Expenditure 2021-2031
Cheese in Germany
Key Data Insights
Cheese Summary
Chart 55 Key Industry Trends for Cheese
Health Concerns Drive a Shift Towards Low-Fat and High-Protein Spreadable Cheese in Germany
Greco Natur Targets Fitness Enthusiasts with High-Protein Soft Cheese
Aldi Süd’S My Vay Range Prompts Brands to Expand Plant-Based Offerings
Chart 56 Value Sales 2021-2031
Chart 57 Value Sales by Category 2026
Chart 58 Greco Natur's New Recipe Has High Protein Positioning
Chart 59 Aldi Süd Launches My Vay Range of Plant-Based Cheese
Health-Conscious Consumers to Drive Demand for Protein-Rich Cheese Options
Ethical Credentials and Local Sourcing Set to Shape Consumer Purchasing Decisions
Chart 60 Analyst Insight for Cheese
Convenient Packaging Formats to Support Premiumisation and Healthy Snacking
Chart 61 Forecast Value Sales 2021-2031
Chart 62 Forecast Value Sales by Category 2026-2031
Rewe and Savencia Defend Leadership in a Fragmented Competitive Landscape
Chart 63 Company Shares 2026
Chart 64 Brand Shares 2026
Discounters Defend Price Leadership as Supermarkets Narrow the Gap
Online Grocery Faces Delivery Barriers as Chilled Cheese Remains Store-Based
Chart 65 Retail Channels 2021-2026
Shifting Lifestyles and Ethical Demands Shape New Product Development
Retailers and Brands Introduce Versatile Formats and Strategic Partnerships
Strategic Differentiation Secures Margins in a Highly Competitive Landscape
Chart 66 Economic Context for Cheese
Chart 67 Real Gdp Growth 2021-2031
Chart 68 Inflation 2021-2031
Chart 69 Consumer Context for Cheese
Chart 70 Population 2021-2031
Chart 71 Population by Generation 2026
Chart 72 Consumer Expenditure 2021-2031
Drinking Milk Products in Germany
Key Data Insights
Drinking Milk Products Summary
Chart 73 Key Industry Trends for Drinking Milk Products
Berchtesgadener Land Leverages Sustainability Messaging to Counter Price Erosion
Functional Flavoured Milk Drinks Target Health-Conscious Consumers for Incremental Growth
Full Fat Milk Benefits From Naturalness Perception as Consumer Preferences Evolve
Chart 74 Value Sales 2021-2031
Chart 75 Value Sales by Category 2026
Chart 76 Berchtesgadener Land Highlights Sustainability in New Marketing Campaign
Chart 77 Schrädinger Bifidus Boost Focuses on Functional Ingredients
Producers Set to Embrace Sustainability to Offset Declining Consumption
Functional Flavoured Milk Drinks to Attract New Health-Focused Consumers
Chart 78 Analyst Insight for Drinking Milk Products
Producers Look to Offset Rising Threat of Plant-Based Milk
Chart 79 Forecast Value Sales 2021-2031
Chart 80 Forecast Value Sales by Category 2026-2031
Aldi and Lidl Consolidate Share as Discounters Attract Value-Focused Shoppers
Chart 81 Company Shares 2026
Chart 82 Brand Shares 2026
Supermarkets Leverage Pricing Strategy to Outperform Leading Channel Discounters
Retail E-Commerce Gains Traction but Remains a Minor Channel for Staple Milk
Chart 83 Retail Channels 2021-2026
Shifting Consumer Priorities Shape New Product Development
Retailers and Brands Introduce Value-Driven and Ethical Offerings
Evolving Retail Dynamics and Competitive Strategies Redefine the Market
Chart 84 Economic Context for Drinking Milk Products
Chart 85 Real Gdp Growth 2021-2031
Chart 86 Inflation 2021-2031
Chart 87 Consumer Context for Drinking Milk Products
Chart 88 Population 2021-2031
Chart 89 Population by Generation 2026
Yoghurt and Sour Milk Products in Germany
Key Data Insights
Yoghurt and Sour Milk Products Summary
Chart 90 Key Industry Trends for Yoghurt and Sour Milk Products
Health-Oriented Yoghurt Drives Steady Value Growth in Germany Despite Price Sensitivity
Functional Benefits and Flavour Innovation Fuel Competition
Consumers Seek Everyday Wellness through Traditional Kefir and Plain Yoghurt
Chart 91 Value Sales 2021-2031
Chart 92 Value Sales by Category 2026
Chart 93 Arla's High-Protein Skyr Combines Functional Nutrition with Indulgent Flavours
Chart 94 Traditional Kefir Drink Positioned as Natural Everyday Staple
Skyr and Kefir Set to Drive Functional Innovation as Yoghurt Widens Its Lead
Chart 95 Analyst Insight for Yoghurt and Sour Milk Products
Brands to Balance Value and Functionality to Meet Evolving Health and Taste Demands
Chart 96 Forecast Value Sales 2021-2031
Chart 97 Forecast Value Sales by Category 2026-2031
Danone and Molkerei Alois Müller Leverage Innovation to Defend Leadership
Arla and Dmk Merger Intensifies Competition and Accelerates Consolidation
Chart 98 Company Shares 2026
Chart 99 Brand Shares 2026
Discounters Reinforce Value Leadership as Price Sensitivity Persists
Online Grocery Struggles as Perishability Limits Adoption
Chart 100 Retail Channels 2021-2026
Polarised Consumer Demands Dictate New Product Development
Format Versatility and Clean Labels Dominate Recent Launches
Strategic Portfolio Diversification Protects Profit Margins
Chart 101 Economic Context for Yoghurt and Sour Milk Products
Chart 102 Real Gdp Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Yoghurt and Sour Milk Products
Chart 105 Population 2021-2031
Chart 106 Population by Generation 2026
Chart 107 Consumer Expenditure 2021-2031
Other Dairy in Germany
Key Data Insights
Other Dairy Summary
Chart 108 Key Industry Trends for Other Dairy
German Other Dairy Shows Resilience with Steady Value Growth in 2026
Everyday Wellness Drives Demand for High-Protein Quark and Functional Dairy
Health-Conscious Consumers Drive Demand for Guilt-Free Dairy Indulgence
Chart 109 Value Sales 2021-2031
Chart 110 Value Sales by Category 2026
Chart 111 High-Protein Quark Addresses Everyday Health, Fitness and Satiety
Chart 112 High-Protein Dessert Delivers Indulgent Taste with Nutritional Benefits
Cream Set to Leverage Everyday Use to Sustain Premium Value Growth
Chilled Desserts and Fromage Frais to Accelerate through Functional Indulgence
Chart 113 Analyst Insight for Other Dairy
Manufacturers Set to Innovate with Protein and Functionality to Offset Price Pressure
Chart 114 Forecast Value Sales 2021-2031
Chart 115 Forecast Value Sales by Category 2026-2031
Aldi, Rewe and Lidl Sustain Leadership as Private Label Gains Momentum
Arla and Dmk Merger Intensifies Competition and Accelerates Innovation
Chart 116 Company Shares 2026
Chart 117 Brand Shares 2026
Discounters and Supermarkets Maintain Lead through Price and Convenience
E-Commerce Remains Marginal as Perishability Limits Online Growth
Chart 118 Retail Channels 2021-2026
Shifting Dietary Habits Dictate New Product Formulations
Recent Launches Highlight Versatile Formats and Clean Labels
Strategic Differentiation Protects Margins against Private Label Threats
Chart 119 Economic Context for Other Dairy
Chart 120 Real Gdp Growth 2021-2031
Chart 121 Inflation 2021-2031
Chart 122 Consumer Context for Other Dairy
Chart 123 Population 2021-2031
Chart 124 Population by Generation 2026
Chart 125 Consumer Expenditure 2021-2031
Plant-Based Dairy in Germany
Key Data Insights
Plant-Based Dairy Summary
Chart 126 Key Industry Trends for Plant-Based Dairy
Health Perceptions Fuel Plant-Based Dairy Growth in Germany
Everyday Wellness and Functional Benefits Drive Innovation
Plant-Based Reset Drives Sustainable Ingredient Innovation in Germany
Chart 127 Value Sales 2021-2031
Chart 128 Value Sales by Category 2026
Chart 129 Vly Launches Plant-Based Milk with Two Different Attributes and Positioning
Chart 130 Dug Barista Unsweetened Launches Potato-Based Milk Alternative for Coffee
Major Retailers Set to Expand Shelf Space to Meet Rising Demand for Health-Driven Innovation
Barista Variants to Sustain Leadership While Protein Claims Boost Yoghurt and Cheese Innovation
Chart 131 Analyst Insight for Plant-Based Dairy
Flexitarian Demand and Functional Claims to Drive Recipe Innovation and Pricing Strategies
Chart 132 Forecast Value Sales 2021-2031
Chart 133 Forecast Value Sales by Category 2026-2031
Oatly Narrows the Gap as Alpro Loses Ground in Plant-Based Milk
Chart 134 Company Shares 2026
Chart 135 Brand Shares 2026
Discounters Win over Price-Conscious Shoppers as Private Label Expands
E-Commerce Attracts Premium Shoppers but Faces Price Barriers
Chart 136 Retail Channels 2021-2026
Evolving Consumer Demands Dictate Functional and Ecological Upgrades
Novel Crop Utilisation Leads Recent Portfolio Expansions
Strategic Differentiation Mitigates Intense Price Competition
Chart 137 Economic Context for Plant-Based Dairy
Chart 138 Real Gdp Growth 2021-2031
Chart 139 Inflation 2021-2031
Chart 140 Consumer Context for Plant-Based Dairy
Chart 141 Population 2021-2031
Chart 142 Population by Generation 2026
Chart 143 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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