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Dairy Products and Alternatives in Germany

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Germany?
  • Which are the leading brands in Dairy Products and Alternatives in Germany?
  • How are products distributed in Dairy Products and Alternatives in Germany?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy Products and Alternatives in Germany

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Germany

KEY DATA FINDINGS

Demographic and lifestyle trends continue undermining growth in baby food
Hipp launches goat’s milk formula; start-ups reshape other baby food and prepared baby food
Hipp remains the undisputed leader despite solid performance of niche brands and private label
Demographic conditions and remote working set to hinder demand for baby food
Premium strategy within a price-sensitive environment
More ambitious, all-encompassing sustainability strategies
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Germany

KEY DATA FINDINGS

Baking and cooking at home lose pandemic impact
Prices increase due to inflation, energy costs and limited supply
Discounters remains a key distribution channel in Germany
Consumer demand shifting to vegetable oils and fats for cooking
Changes in cooking habits and interest in new products set to continue
Organic butter gains relevance despite facing challenges in the market
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Germany

KEY DATA FINDINGS

Volume consumption falls, but value sales continue to rise due to higher costs
Hard cheese gains popularity, while soft cheese declines
Prices of sliced cheese continue to experience strong increases
Snacking and speciality cheese to gain momentum
Spreadable cheese and grilled cheese to be back on track
Consumer interest in organic cheese will continue to increase
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Germany

KEY DATA FINDINGS

Milk of animal origin continues to lose popularity in Germany
Prices rise sharply even as production volumes decline
Organic milk and organic product varieties continue to grow in 2022
Plant-based diets set to continue to rise
Animal welfare and sustainable messaging remain key
Niche milk alternatives such as hay milk and pasture milk will remain popular
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Germany

KEY DATA FINDINGS

Strong growth for protein-enriched products reaches yoghurt and sour milk products
Sustainable packaging becomes more prominent in 2022
Yoghurt and sour milk products in decline after pandemic-driven boost
Fortified/functional and other health benefits key to growth
E-commerce to remain a key growth channel across Germany
New product development and technological investment key to standing out
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Germany

KEY DATA FINDINGS

The availability and share of private label products continues to grow
Pandemic is still having a broad impact on other dairy
Protein enrichment remains popular in 2022
Other dairy is less impacted by the broad trend towards plant-based
Organic products expected to grow rapidly from a small base in other dairy
Many categories within other dairy expected to grow, but not all
Table 69 Sales of Other Dairy by Category: Volume 2017-2022
Table 70 Sales of Other Dairy by Category: Value 2017-2022
Table 71 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 72 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 73 Sales of Cream by Type: % Value 2017-2022
Table 74 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 75 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 76 Distribution of Other Dairy by Format: % Value 2017-2022
Table 77 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Germany

KEY DATA FINDINGS

Plant-based dairy grows at the expense of animal milk products
Oat milk brands are now household names in Germany
Plant-based alternatives now available in a wide variety of products
Vegan cheese is appearing more often, although long-term potential less clear
Organic and sustainability likely to be drivers of future innovation in Germany
Consumers with high purchasing power and eagerness to experiment to drive growth
Table 81 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 84 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 85 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 86 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 87 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 88 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 89 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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