Select Country Report
2026 Developments
In 2026, dairy products and alternatives in Thailand is set to record marginal value growth to reach THB144.4 billion, reflecting a subdued environment characterised by softer economic expansion, cautious household spending and ongoing demographic contraction. Despite these headwinds, the market demonstrates medium- to long-term attractiveness due to the shift in consumer preferences towards differentiated, value-driven offerings and the rising willingness to invest in products with tangible health, functional or experiential benefits. Success increasingly depends on targeted innovation, transparent communication and portfolio segmentation, with brands needing to balance affordability and premiumisation while responding to evolving nutritional priorities and diverse retail dynamics. Companies that prioritise functional product development, adapt to fragmented consumer needs and leverage both physical and digital channels are best positioned to achieve sustained growth as the landscape transitions from price-based competition to value-centric purchasing behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Thailand?
- Which are the leading brands in Dairy Products and Alternatives in Thailand?
- How are products distributed in Dairy Products and Alternatives in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Thailand
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Selective Consumption and Category Divergence Shape Dairy Products and Alternatives in Thailand
Chart 2 Allowrie Expands Natural Cheese Range to Deliver Authentic Culinary Experiences
Lactasoy Drives Protein Trend with Shelf Stable Innovation
Chart 3 Benefitt Brings High-Protein Nutrition to Mass Market through Uht Innovation
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Precision-Driven Functional Innovation to Shape Industry's Future Growth in Thailand
Dairy Will Maintain Dominance While Plant-Based Alternatives Set to Accelerate Growth
Chart 6 Analyst Insight for Dairy Products and Alternatives
Portfolio Segmentation to Widen Access as Population Declines
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Dutch Mill Sustains Lead with Innovation and Broad Reach
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Convenience Chains Boost Reach as Shoppers Shift From Bulk to Proximity
Shopee and Lazada Drive Premium Dairy Online as Digital Strategies Evolve
Foodservice Strengthens Its Role as an Innovation Incubator for Thai Dairy Products and Alternatives
Chart 11 Retail Channels 2021-2026
Format Diversification and Cross-Channel Engagement Redefine Product Development
Targeted Marketing and Flavour Extension Lead Recent Market Activity
Portfolio Agility and Brand Coherence Secure Long-Term Competitive Advantage
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Thailand
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Declining Birth Rates and Regulatory Pressures Constrain Baby Food Growth in Thailand
Chart 20 Hi-Q S-Kool Extends Nutrition Journey to Primary School Children
Hi-Q Retains Families Longer by Expanding beyond Early Childhood
Premium Milk Formula Gains Value as Parents Seek Specialised Nutrition
Chart 21 Milk Formula Targeting Babies Born by C-Section Gains Traction
Chart 22 Value Sales by Category 2026
Innovation and Premiumisation to Offset Demographic Decline in Thai Baby Food
Liquid Growing-Up Milk Formula Offers Parents Accessible Premium Upgrades
Chart 23 Analyst Insight for Baby Food
Mothers Set to Shape Product Evolution by Seeking Convenience and Health
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Nestlé and Dumex Reinforce Leadership through Trust and Innovation
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Hypermarkets and Supermarkets Sustain Bulk Purchasing for Parents
E-Commerce Accelerates as Working Parents Seek Convenience and Value
Chart 28 Retail Channels 2021-2026
Portfolio Extension and Format Adaptation Redefine Product Development Strategies
Targeted Nutritional Formulations and Accessible Premium Tiers Lead Recent Launches
Premiumisation and Consumer Journey Extension Secure Long-Term Competitive Advantage
Chart 29 Economic Context for Baby Food
Chart 30 Real Gdp Growth 2021-2031
Chart 31 Inflation 2021-2031
Chart 32 Consumer Context for Baby Food
Chart 33 Population 2021-2031
Chart 34 Population by Generation 2026
Butter and Spreads in Thailand
Key Data Insights
Butter and Spreads Summary
Chart 35 Key Industry Trends for Butter and Spreads
Younger Consumers and Premiumisation Sustain Butter Growth Despite Demographic Headwinds
Chart 36 Orchid Expands Portfolio with Thailand's First Lactose-Free Butter
Orchid Captures Health-Conscious Consumers with Lactose-Free Innovation
Chart 37 Orchid Launches Convenient Stick Format of Butter for Everyday Consumption
Format Innovation Unlocks New Consumption Occasions in Mature Space
Chart 38 Value Sales 2021-2031
Chart 39 Value Sales by Category 2026
Premiumisation Is Set to Create Further Opportunities across Different Consumer Segments
Smaller Pack Sizes Can Unlock New Consumption Occasions
Chart 40 Analyst Insight for Butter and Spreads
Health-Focused Innovation Remains an Underdeveloped White Space
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Kcg Corp Leverages Brand Engagement and Innovation to Widen Its Lead
Chart 43 Company Shares 2026
Chart 44 Brand Shares 2026
Convenience Stores Expand Reach as Consumers Demand Immediacy
Shopee and Lazada Drive Online Access to Premium Imports
Chart 45 Retail Channels 2021-2026
Dual Wellness and Convenience Strategies Redefine Product Positioning
Cross-Merchandising and Educational Marketing Lead Recent Market Activity
Competitive Hierarchy and Retail Distribution Shifts Secure Long-Term Advantage
Chart 46 Economic Context for Butter and Spreads
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Butter and Spreads
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Chart 52 Consumer Expenditure 2021-2031
Cheese in Thailand
Key Data Insights
Cheese Summary
Chart 53 Key Industry Trends for Cheese
Tourism and Western Culinary Trends Drive Healthy Cheese Growth in Thailand
Chart 54 Dairygold Cheese as Affordable Add-On for Ready Meals
Dairygold Leverages Small Packs to Boost Daily Cheese Use
Chart 55 Flavour Innovation Expands Cheese Snacking Occasions
La Vache Qui Rit Drives Snacking Occasions with Portable Cheese Innovation
Chart 56 Value Sales 2021-2031
Chart 57 Value Sales by Category 2026
Urban Consumers to Drive Robust Cheese Growth through Demand for Authentic and Affordable Formats
Snack-Oriented Innovation to Drive Future Cheese Growth in Thailand
Chart 58 Analyst Insight for Cheese
Health Awareness and Plant-Based Innovation Set to Broaden Cheese’S Appeal
Chart 59 Forecast Value Sales 2021-2031
Chart 60 Forecast Value Sales by Category 2026-2031
Kcg Corp Extends Reach with Multi-Tier Brand Strategy
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Tops Enhances Cheese Appeal with Premium Merchandising and Cross-Category Displays
Shopee and Lazada Extend Reach for Premium Cheese but Remain Complementary to Offline Retail
Chart 63 Retail Channels 2021-2026
Format Diversification and Nutritional Positioning Reshape Product Development
Single-Serve Slices and Flavour-Led Snack Kits Lead Recent Launches
Cross-Category Purchases and Competitive Acceleration Secure Long-Term Growth
Chart 64 Economic Context for Cheese
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Cheese
Chart 68 Population 2021-2031
Chart 69 Population by Generation 2026
Chart 70 Consumer Expenditure 2021-2031
Drinking Milk Products in Thailand
Key Data Insights
Drinking Milk Products Summary
Chart 71 Key Industry Trends for Drinking Milk Products
Stable Growth in Thai Drinking Milk Products Driven by Value-Added Innovation
Everyday Wellness Transforms Protein into a Mainstream Platform for Premiumisation
Chart 72 Cp Meiji Tailors Protein to Different Wellness Goals
Functional Indulgence Repositions Drinking Milk as a Premium Café-Inspired Refreshment
Chart 73 Bear Brand Elevates Functional Milk with Authentic Japanese Matcha
Chart 74 Value Sales 2021-2031
Chart 75 Value Sales by Category 2026
Premium Innovation and Transparency Set to Boost Value Amid Slow Population Decline
High-Protein Milk to Face Commoditisation as Brands Compete on Purpose-Driven Benefits
Chart 76 Analyst Insight for Drinking Milk Products
Consumer Scrutiny over Claims and Safety to Reshape Trust and Loyalty
Chart 77 Forecast Value Sales 2021-2031
Chart 78 Forecast Value Sales by Category 2026-2031
Cp Meiji Drives Value with Innovation and Distribution
Chart 79 Company Shares 2026
Chart 80 Brand Shares 2026
Convenience Stores Drive Immediate Consumption with Nationwide Reach
E-Commerce Accelerates Bulk Sales and Enables Efficient Restocking
Chart 81 Retail Channels 2021-2026
Purpose-Driven Nutrition and Quality Assurance Dictate New Product Development
Shelf Stable Convenience and Packaging Safety Lead Recent Market Activity
Regulatory Compliance and Trust-Based Differentiation Secure Long-Term Competitive Advantage
Chart 82 Economic Context for Drinking Milk Products
Chart 83 Real Gdp Growth 2021-2031
Chart 84 Inflation 2021-2031
Chart 85 Consumer Context for Drinking Milk Products
Chart 86 Population 2021-2031
Chart 87 Population by Generation 2026
Chart 88 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Thailand
Key Data Insights
Yoghurt and Sour Milk Products Summary
Chart 89 Key Industry Trends for Yoghurt and Sour Milk Products
Digestive Health Awareness and Format Diversification Sustain Yoghurt and Sour Milk Products in Thailand
Everyday Wellness Drives Science-Led Innovation in Thai Yoghurt and Sour Milk Products
Chart 90 Dutch Mill Dr-1 Advances Gut Health Innovation with Triple Probiotics and Prebiotics
Chart 91 Meiji Probiotic Combines Yoghurt and Cereal for Convenient Snack
Functional Indulgence Transforms Probiotic Yoghurt into an Everyday Snacking Experience
Chart 92 Value Sales 2021-2031
Chart 93 Value Sales by Category 2026
Sales to Be Driven by Portfolio Diversification beyond Traditional Yoghurt
Functional Benefits Will Remain the Key Innovation Platform
Chart 94 Analyst Insight for Yoghurt and Sour Milk Products
Foodservice Collaborations Are Set to Create New Consumption Occasions
Chart 95 Forecast Value Sales 2021-2031
Chart 96 Forecast Value Sales by Category 2026-2031
Dutch Mill Leverages Innovation and Brand Equity to Extend Leadership
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Convenience Stores Expands Reach as Direct Sales Adapt to Impulse Buying
Digital Platforms Augment Yoghurt Distribution through Omnichannel Models
Chart 99 Retail Channels 2021-2026
Portfolio Diversification and Format Extension Redefine Product Development
Novel Formats and Cross-Channel Partnerships Lead Recent Launches
Niche Positioning and Brand Engagement Secure Competitive Advantage
Chart 100 Economic Context for Yoghurt and Sour Milk Products
Chart 101 Real Gdp Growth 2021-2031
Chart 102 Inflation 2021-2031
Chart 103 Consumer Context for Yoghurt and Sour Milk Products
Chart 104 Population 2021-2031
Chart 105 Population by Generation 2026
Chart 106 Consumer Expenditure 2021-2031
Other Dairy in Thailand
Key Data Insights
Other Dairy Summary
Chart 107 Key Industry Trends for Other Dairy
Staple Demand and Ingredient Versatility Sustain Other Dairy in Thailand Amid Economic Headwinds
Packaging Innovation Drives Differentiation in a Mature Other Dairy Landscape
Chart 108 Falcon Promotes Resealable Pouch Packaging for Greater Convenience and Value
Chart 109 Mali Launches Thailand's First High-Protein, Lactose-Free Sweetened Condensed Milk
Functional Indulgence Extends Health Claims into Traditional Other Dairy Formats
Chart 110 Value Sales 2021-2031
Chart 111 Value Sales by Category 2026
Expanding Consumption Occasions through Incremental Innovation
Healthier Formulations Set to Support Premiumisation
Chart 112 Analyst Insight for Other Dairy
Foodservice-Focused Solutions Will Remain a Key Growth Opportunity
Chart 113 Forecast Value Sales 2021-2031
Chart 114 Forecast Value Sales by Category 2026-2031
Leading Players Focus on Targeted Brand Investment
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Hypermarkets and Supermarkets Anchor Household Purchases with Variety and Convenience
Online Platforms Win Repeat Business From Foodservice Operators Seeking Efficiency
Chart 117 Retail Channels 2021-2026
Flavour Extensions and Brand Collaborations Redefine Incremental Innovation
Cross-Brand Partnerships and Foodservice Solutions Lead Recent Launches
Operational Efficiency and Portfolio Differentiation Secure Competitive Advantage
Chart 118 Economic Context for Other Dairy
Chart 119 Real Gdp Growth 2021-2031
Chart 120 Inflation 2021-2031
Chart 121 Consumer Context for Other Dairy
Chart 122 Population 2021-2031
Chart 123 Population by Generation 2026
Plant-Based Dairy in Thailand
Key Data Insights
Plant-Based Dairy Summary
Chart 124 Key Industry Trends for Plant-Based Dairy
Soy Drinks under Pressure as Almond and Oat Milk Drive Growth in Thai Plant-Based Dairy
Chart 125 Simple Foods Diversifies Portfolio with Affordable Brands for Everyday Consumption
Simple Foods Leverages Pricing Reset to Broaden Consumer Reach
Chart 126 Affordable High-Protein Plant-Based Milk Expands Everyday Wellness
Dna’S High-Protein Soy Drinks Bridge Value and Premium Demand
Chart 127 Value Sales 2021-2031
Chart 128 Value Sales by Category 2026
Format Diversification and Premiumisation to Drive Plant-Based Dairy Growth in Thailand
Oatside Leverages Coffee Culture to Drive New Usage Occasions
Chart 129 Analyst Insight for Plant-Based Dairy
Dutch Mill to Build Credibility with Protein-Focused Brand Launches
Chart 130 Forecast Value Sales 2021-2031
Chart 131 Forecast Value Sales by Category 2026-2031
Lactasoy under Pressure as Oat and Almond Options Gain Ground
Chart 132 Company Shares 2026
Chart 133 Brand Shares 2026
Shifting Shopping Habits Reshape Offline Retail for Plant-Based Dairy in Thailand
Tiktok Shop Drives Discovery and Trial for Premium Beverages
Nutritional Transparency and Coffee Culture Redefine Product Development
Local Production and Dedicated Health Brands Lead Recent Launches
Portfolio Expansion and Credibility-Driven Differentiation Secure Competitive Advantage
Chart 134 Economic Context for Plant-Based Dairy
Chart 135 Real Gdp Growth 2021-2031
Chart 136 Inflation 2021-2031
Chart 137 Consumer Context for Plant-Based Dairy
Chart 138 Population 2021-2031
Chart 139 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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