Dairy Products and Alternatives in Thailand

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Thailand?
  • Which are the leading brands in Dairy Products and Alternatives in Thailand?
  • How are products distributed in Dairy Products and Alternatives in Thailand?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Thailand

Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 5 Penetration of Private Label by Category: % Value 2018-2023
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby Food in Thailand

KEY DATA FINDINGS

Baby food enjoys positive growth, supported by online sales
Lower demand for milk formula due to sluggish birth rates and high inflation
Pro-breastfeeding campaigns affect milk formula sales
Baby food set to face challenges from the socioeconomic situation over the forecast period
Healthy trends set to gain popularity among mothers
Different marketing strategies needed for building brand awareness in baby food
Table 9 Sales of Baby Food by Category: Volume 2018-2023
Table 10 Sales of Baby Food by Category: Value 2018-2023
Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
Table 14 NBO Company Shares of Baby Food: % Value 2019-2023
Table 15 LBN Brand Shares of Baby Food: % Value 2020-2023
Table 16 Distribution of Baby Food by Format: % Value 2018-2023
Table 17 Forecast Sales of Baby Food by Category: Volume 2023-2028
Table 18 Forecast Sales of Baby Food by Category: Value 2023-2028
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028

Butter and Spreads in Thailand

KEY DATA FINDINGS

Resumption of tourism and café culture benefit sales of butter, whilst health trends influence new products
Overall prices stabilise after the surge in production costs
Butter set to gain further shares thanks to ongoing café culture trends
Local demand drives sales for local butter
Healthy butters set to gain more popularity over the forecast period
Foodservice sales on their way back to pre-pandemic levels
Table 21 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 22 Sales of Butter and Spreads by Category: Value 2018-2023
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 27 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028

Cheese in Thailand

KEY DATA FINDINGS

Players get creative with their cheese to capture both international and local consumers
Tourism boosts cheese consumption – especially through foodservice outlets
Price surges in cheese suppress potential volume sales
Rising health awareness pushes demand for processed cheese
Foodservice remains dominant over e-commerce due to in-country developments
Could Australian cheese be the next big thing, with its better tax benefits and lower prices
Table 32 Sales of Cheese by Category: Volume 2018-2023
Table 33 Sales of Cheese by Category: Value 2018-2023
Table 34 Sales of Cheese by Category: % Volume Growth 2018-2023
Table 35 Sales of Cheese by Category: % Value Growth 2018-2023
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
Table 37 Sales of Soft Cheese by Type: % Value 2018-2023
Table 38 Sales of Hard Cheese by Type: % Value 2018-2023
Table 39 NBO Company Shares of Cheese: % Value 2019-2023
Table 40 LBN Brand Shares of Cheese: % Value 2020-2023
Table 41 Distribution of Cheese by Format: % Value 2018-2023
Table 42 Forecast Sales of Cheese by Category: Volume 2023-2028
Table 43 Forecast Sales of Cheese by Category: Value 2023-2028
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2023-2028

Drinking Milk Products in Thailand

KEY DATA FINDINGS

Prices increase due to higher raw materials costs, strongly affecting milk
Co-branded marketing and age-expansion strategies to boost the consumption of drinking milk
Traditional small local grocers remain key for single-serving sales
Fresh milk faces ongoing challenges and needs product innovations
Health trends inspire expansion in new products with enhanced nutrition and functional value
The rebound of foodservice remains beneficial for milk sales
Table 46 Sales of Drinking Milk Products by Category: Volume 2018-2023
Table 47 Sales of Drinking Milk Products by Category: Value 2018-2023
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
Table 52 Distribution of Drinking Milk Products by Format: % Value 2018-2023
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028

Yoghurt and Sour Milk Products in Thailand

KEY DATA FINDINGS

Grab-and-go yoghurt consumption is supported by return to busy lifestyles
Health-positioned products ride the wave of health and wellness trends
Online marketing boosts brand sales, despite the challenges dairy faces through e-commerce
Players enhance their product portfolios to capture various consumer segments
Functional values added to boost sales of sour milk
Price hikes set to influence purchasing patterns in yoghurt and sour milk products
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028

Other Dairy in Thailand

KEY DATA FINDINGS

Return to out-of-home lifestyles benefits sales through foodservice
Condensed milk remains popular, as Thai consumers enjoy sweet drinks and desserts
Inflation impacts the prices of the other dairy products
Cream and condensed milk players to focus on healthier nutrition
Condensed milk players set to offer wider ranges of flavours and packaging options
Coffee whiteners set to see intensified competition among smaller players
Table 69 Sales of Other Dairy by Category: Volume 2018-2023
Table 70 Sales of Other Dairy by Category: Value 2018-2023
Table 71 Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 72 Sales of Other Dairy by Category: % Value Growth 2018-2023
Table 73 Sales of Cream by Type: % Value 2018-2023
Table 74 NBO Company Shares of Other Dairy: % Value 2019-2023
Table 75 LBN Brand Shares of Other Dairy: % Value 2020-2023
Table 76 Distribution of Other Dairy by Format: % Value 2018-2023
Table 77 Forecast Sales of Other Dairy by Category: Volume 2023-2028
Table 78 Forecast Sales of Other Dairy by Category: Value 2023-2028
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028

Plant-Based Dairy in Thailand

KEY DATA FINDINGS

Health and wellness trends boost demand for plant-based dairy
Soybean remains the most popular alternative option, while almond, oat and pistachios gradually receive more recognition
Creative product developments needed to drive wider sales
Plant-based dairy competition set to intensify, as various players join to capture their shares
Health and wellness trends will continue to attract consumers to a wider range of plant-based options
Consumers will see an enhanced variety of offers over the forecast period
Table 81 Sales of Plant-Based Dairy by Category: Value 2018-2023
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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