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2026 Developments
Dairy products and alternatives in Spain exhibits robust value growth in 2026, growing by 4% to reach EUR14,125 million and outpacing comparable trends in western Europe, despite flat volumes and ongoing declines in traditional milk consumption. This performance is being underpinned by rising demand for products offering health, convenience, and functional benefits, supported by steady population and GDP growth. The environment is highly attractive due to the sustained shift towards value-added innovation, particularly in high-protein, gut health, and plant-based options, as well as the expanding role of convenience and portion control across cheese, yoghurt, and ready-to-drink dairy.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Spain?
- Which are the leading brands in Dairy Products and Alternatives in Spain?
- How are products distributed in Dairy Products and Alternatives in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Spain
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Health, Convenience and Indulgence Drive Value Growth
High-Protein Dairy and Fromage Frais Capture New Occasions
Functional Wellness Drives Innovation as Benecol Returns
Chart 2 Benecol Returns to Spain with Functional Dairy
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Brands to Target Health and Convenience to Drive Premium Sales
Consumer Demand for Ingredient Transparency and Functional Benefits to Increase
Hipp and Puleva to Innovate with Portioned and On-The-Go Formats for New Occasions
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Mercadona Sa Leverages Private Label Loyalty to Widen Its Lead
Chart 7 Analyst Insight for Dairy Products and Alternatives
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Private Label Consolidates Supermarket Dominance
Retailers Invest in Digital and Convenience to Drive E-Commerce Growth
Chart 10 Retail Channels 2021-2026
Postres Reina Sa and Agotzaina Innovate with Egg-Based Protein Desserts
Chart 11 Postres Reina Sa and Agotzaina Launch a Protein Dessert Made with 100% Egg White Protein
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Spain
Key Data Insights
Baby Food Summary
Chart 19 Key Industry Trends for Baby Food
Brands Leverage Organic Positioning to Boost Sales and Access
Milk Formula Remains the Largest Category as Innovation Fuels Growth in Prepared Baby Food
Brands Extend Wellness and Life-Stage Focus to Capture New Usage Occasions
Chart 20 Value Sales 2021-2031
Chart 21 Value Sales by Category 2026
Brands to Drive Premiumisation as Parents Seek Specialised Nutrition
Smileat’S Organic Innovation to Win over Parents Seeking Clean Label Solutions
Sustainability and Stricter Regulations to Push Producers to Invest in Technology
Chart 22 Forecast Value Sales 2021-2031
Chart 23 Forecast Value Sales by Category 2026-2031
Hero Unifies Branding and Smileat Secures New Investment to Challenge Established Leaders
Chart 24 Analyst Insight for Baby Food
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Health and Beauty Specialists Maintain Lead
Retail E-Commerce Accelerates as Parents Seek Digital Convenience
Chart 27 Retail Channels 2021-2026
Vipasana Bio Sl?And Hipp Expand Snacking to Meet New Family Routines
Chart 28 Vipasana Bio Sl (Hipp) Expands Baby Snacking with Organic Rice Cakes
Chart 29 Economic Context for Baby Food
Chart 30 Real Gdp Growth 2021-2031
Chart 31 Inflation 2021-2031
Chart 32 Consumer Context for Baby Food
Chart 33 Population 2021-2031
Chart 34 Population by Generation 2026
Chart 35 Consumer Expenditure 2021-2031
Butter and Spreads in Spain
Key Data Insights
Butter and Spreads Summary
Manufacturers Leverage Premiumisation to Drive Value-Led Consumption
Upfield España Slu's Flora Reinforces Plant-Based Spreads with Value-Led Focus
Chart 36 Flora Focuses on Value-Added Plant-Based Spreads
Price-Led Strategies and Shifting Consumption Reshape Everyday Choices
Chart 37 Value Sales 2021-2031
Chart 38 Value Sales by Category 2026
Consumers to Shift to Value-Added Butter as Olive Oil Holds Ground
Margarine Brands to Diversify Formats to Revive Everyday Relevance
Premiumisation and Plant-Based Innovation to Underpin Value Resilience
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Mercadona Sa?Capitalises on Premiumisation
Chart 41 Analyst Insight for Butter and Spreads
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Mercadona and Discounters Strengthen Share as Hypermarkets Decline
Eroski Pilots Ai-Powered Ordering to Drive Online Convenience
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Butter and Spreads
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Butter and Spreads
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Chart 51 Consumer Expenditure 2021-2031
Cheese in Spain
Key Data Insights
Cheese Summary
Chart 52 Key Industry Trends for Cheese
Brands Drive Value with High-Protein, Functional Cheese
Chart 53 Lácteos Martínez Expands into High-Protein Cheese with Los Cameros Sliced Hard Cheese
Elpozo Leverages Distribution Strength to Capture Convenience Demand
High-Protein Launches and Convenience Formats Reshape Consumer Habits
Chart 54 Value Sales 2021-2031
Chart 55 Value Sales by Category 2026
Big Players to Expand Fresh Cheese to Capture New Breakfast Occasions
Brands to Target Health Benefits and Convenience in New Launches
Convenience to Drive Premiumisation as Hard Cheese Retains Leadership
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Mercadona Sa Extends Share Lead as Artisanal Producers Lose Ground
Chart 58 Analyst Insight for Cheese
Grupo Lactalis Iberia Sa Maintains Its Position through Innovation
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Mercadona Drives Supermarket Dominance as Hypermarkets Decline
Retail E-Commerce Accelerates with Logistics Innovation and Ai
Self-Service Formats and Proximity Stores Reshape Cheese Retail
Chart 61 Retail Channels 2021-2026
Chart 62 Economic Context for Cheese
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Cheese
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Chart 68 Consumer Expenditure 2021-2031
Drinking Milk Products in Spain
Key Data Insights
Drinking Milk Products Summary
Chart 69 Key Industry Trends for Drinking Milk Products
Manufacturers Intensify Innovation to Retain Consumer Loyalty Amid Volume Declines
Powder Milk Sees Value Growth as Protein Innovation Drives Flavoured Milk Drinks
Bifrutas Reinvents Flavoured Milk Drinks to Win Back Younger Consumers
Chart 70 Calidad Pascual Sau Launches Limited Edition Bifrutas Dark, Targeting Gen Z
Chart 71 Value Sales 2021-2031
Chart 72 Value Sales by Category 2026
Brands to Redefine Value with Indulgence and Protein Innovation
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Mercadona Sa Accelerates Share Gains as Private Label Reshapes Competition
Chart 75 Analyst Insight for Drinking Milk Products
Corural Leverages Scale, While Cantero De Letur Sa Targets Premium Growth
Chart 76 Company Shares 2026
Chart 77 Brand Shares 2026
Carrefour Pivots to Proximity as Supermarkets Hold Top Spot
Costco and Dia Accelerate Online Delivery to Capture Bulk Buyers
Chart 78 Retail Channels 2021-2026
Kaiku Corporación Alimentaria Sl Diversifies Product Benefits to Counter Private Label Pressure
Chart 79 Kaiku Corporación Alimentaria Sl Expands Its Ñam Range with High Protein "Desayuno Competo"
Chart 80 Economic Context for Drinking Milk Products
Chart 81 Real Gdp Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Drinking Milk Products
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Chart 86 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Spain
Key Data Insights
Yoghurt and Sour Milk Products Summary
Brands Leverage Authenticity Claims to Boost Kefir Sales
Chart 87 Danone Highlights the Authenticity of Activia Kefir’S Recipe with Clear On-Pack Message
La Fageda Innovates with Indulgent Textures to Capture New Occasions
Chart 88 La Fageda Presents a New Greek-Style Yoghurt Range with Fruit and Chocolate Pieces
Chart 89 Value Sales 2021-2031
Chart 90 Value Sales by Category 2026
Brands to Expand Kefir Ranges to Sustain Value Growth
Mercadona Sa?And Danone Sa? to Combine Indulgence and Health to Capture Demand
Chart 91 Forecast Value Sales 2021-2031
Chart 92 Forecast Value Sales by Category 2026-2031
Danone?Sa Defends Share as Private Label and Organic Challengers Accelerate
Chart 93 Company Shares 2026
Chart 94 Brand Shares 2026
Mercadona and Lidl Expand Reach, Supporting Supermarket Leadership
Consum Leverages Digital Expansion as Online Influences Shopper Decisions
Chart 95 Retail Channels 2021-2026
Chart 96 Economic Context for Yoghurt and Sour Milk Products
Chart 97 Real Gdp Growth 2021-2031
Chart 98 Inflation 2021-2031
Chart 99 Consumer Context for Yoghurt and Sour Milk Products
Chart 100 Population 2021-2031
Chart 101 Population by Generation 2026
Chart 102 Consumer Expenditure 2021-2031
Other Dairy in Spain
Key Data Insights
Other Dairy Summary
Manufacturers Reshape Sales with Innovation-Led Launches
High-Protein Desserts Defend Leadership as Cottage Cheese Accelerates
Chart 103 Mondelez España (Grupo) Expands Cottage Cheese with Philadelphia Cottage Cheese
Brands Target New Consumption Occasions with Functional Indulgence
Chart 104 Value Sales 2021-2031
Chart 105 Value Sales by Category 2026
La Fageda to Pivot to Premiumisation as Protein-Rich Desserts Gain Traction
Chart 106 Forecast Value Sales 2021-2031
Chart 107 Forecast Value Sales by Category 2026-2031
Mercadona Sa Leverages Scale and Loyalty as Danone Sa?Cedes Ground
Chart 108 Company Shares 2026
Chart 109 Brand Shares 2026
Dia and Aldi Boost Discounter Momentum as Supermarkets Hold Lead
Carrefour Accelerates Express Store Rollout to Counter Hypermarket Decline
Online Reviews and Fast Delivery Drive E-Commerce Outperformance
Chart 110 Retail Channels 2021-2026
Chart 111 Economic Context for Other Dairy
Chart 112 Real Gdp Growth 2021-2031
Chart 113 Inflation 2021-2031
Chart 114 Consumer Context for Other Dairy
Chart 115 Population 2021-2031
Chart 116 Population by Generation 2026
Chart 117 Consumer Expenditure 2021-2031
Plant-Based Dairy in Spain
Key Data Insights
Plant-Based Dairy Summary
Chart 118 Key Industry Trends for Plant-Based Dairy
Alpro Accelerates Growth with Convenient Meal Replacement Innovation
Chart 119 Danone Sa Expands Alpro with Meal to Go
Liquats Vegetals Sa Drives Premium Value with Flavour-Led, Clean-Label Drinks
Alpro Dominates Yoghurt as Oat Milk and Clean-Label Launches Power Growth
Chart 120 Value Sales 2021-2031
Chart 121 Value Sales by Category 2026
Private Label Reshapes Plant-Based Yoghurt as Growth Accelerates
Fortified Launches and Local Sourcing Drive Added Value
Legal Certainty and Transparent Labelling Build Consumer Trust
Chart 122 Forecast Value Sales 2021-2031
Chart 123 Forecast Value Sales by Category 2026-2031
Danone Sa? Gains Share in Plant-Based Yoghurt as Promotions Defend Shelf Space
Chart 124 Analyst Insight for Plant-Based Dairy
Hi Vegs! and Mommus Target Cheese with Collaborative Launch
Chart 125 Company Shares 2026
Chart 126 Brand Shares 2026
Mercadona Leverages Private Label Strength to Maintain Channel Dominance
Dia, Mercadona and Eroski Drive Digital Convenience with Logistics Upgrades
Chart 127 Retail Channels 2021-2026
Liquats Vegetals Sa Drives Growth with Health and Indulgence Launches
Chart 128 Liquats Vegetals Sa Expands Yosoy Barista with New Pistachio and Chai Variants in 2026
Chart 129 Economic Context for Plant-Based Dairy
Chart 130 Real Gdp Growth 2021-2031
Chart 131 Inflation 2021-2031
Chart 132 Consumer Context for Plant-Based Dairy
Chart 133 Population 2021-2031
Chart 134 Population by Generation 2026
Chart 135 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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