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2026 Developments
Dairy products and alternatives in Latvia in 2026 is demonstrating stabilisation following the sharp inflation and price spikes of the prior year, with retail value largely driven by price corrections and strong state involvement, including regulatory price controls and a VAT reduction on fresh milk. Although local producers maintain a significant presence, intense competition from private label and imports, combined with a steadily declining population and modest economic growth, has shifted the competitive dynamic toward product innovation and margin defence rather than volume expansion. Growth prospects remain attractive for companies able to innovate in protein, lactose-free, and dessert-inspired offerings, as these areas allow branded players to retain pricing power and consumer loyalty despite persistent price sensitivity and a challenging demographic outlook. The plant-based dairy line, while growing rapidly, remains a small part of overall value. To succeed, brands must prioritise speed of innovation, focus on traditional formats with functional enhancements, and deepen collaboration with major retailers to defend share in an increasingly promotion-driven and consolidated retail landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Latvia?
- Which are the leading brands in Dairy Products and Alternatives in Latvia?
- How are products distributed in Dairy Products and Alternatives in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Latvia
2026 Developments
Key Data Insights
Private Label Expands as State Action and Imports Pressure Local Producers
Protein and Functional Dairy Drive Premiumisation Amid Price Pressure
Chart 1 Protein Drinks, High-Protein Curd and Functional Yoghurt Support Dairy Demand
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Price Sensitivity Tempers Volume Growth Despite Rising Value Sales
Chart 4 Butter and Cheese Prices Are Falling
Protein Launches by Local Leaders Reshape Consumer Value Perception and Competition
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Smiltenes Piens Acquisition of Cesvaines Piens Strengthens Cheese Leadership
Protein Launches by Local Producers Challenge Private Label Expansion
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Supermarkets, Hypermarkets and Discounters Drive Value-Focused Sales
Barbora and Rimi E-Veikals Support Gradual Online Growth
Chart 9 Retail Channels 2021-2026
Chart 10 Economic Context for Dairy Products and Alternatives
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Dairy Products and Alternatives
Chart 14 Population 2021-2031
Chart 15 Population by Generation 2026
Chart 16 Consumer Expenditure 2021-2031
Baby Food in Latvia
Key Data Insights
Baby Food Summary
International Brands Intensify Competition as Local Demand Falls
Formula Remains Resilient as Toddler-Focused Innovation Gains Momentum
Chart 17 Value Sales 2021-2031
Chart 18 Value Sales by Category 2026
Parents Trade up as Brands Blur Lines with Kids’ Snacking
Chart 19 Baby Snacks for the 1+ Age Promising Growth
Private Label and Pharmacy Trust Reshape the Shelf
Chart 20 Private Label Gains a Foothold in Baby Food
Chart 21 Forecast Value Sales 2021-2031
Chart 22 Forecast Value Sales by Category 2026-2031
Nutricia Consolidates Lead as Private Label Gains in Toddler Snacks
Chart 23 Company Shares 2026
Chart 24 Brand Shares 2026
Maxima, Rimi and Lidl Drive Promotional-Led Sales as Discounters Grow
E-Shops and Barbora Increase Share as Bulky Products Boost Online Appeal
Chart 25 Retail Channels 2021-2026
Chart 26 Economic Context for Baby Food
Chart 27 Real Gdp Growth 2021-2031
Chart 28 Inflation 2021-2031
Chart 29 Consumer Context for Baby Food
Chart 30 Population 2021-2031
Chart 31 Population by Generation 2026
Chart 32 Consumer Expenditure 2021-2031
Butter and Spreads in Latvia
Key Data Insights
Butter and Spreads Summary
Private Label Leaders Reshape Shelves as Butter Prices Swing
Butter Regains Volume as Naturalness Strengthens Private Label Gains
Chart 33 Naturalness Has Become an Important Quality in Butter
Chart 34 Value Sales 2021-2031
Chart 35 Value Sales by Category 2026
Rimi Smart, Maxima and Lidl's Milbona Hold Ground as Butter Volumes Recover
Private Label Will Strengthen Its Position as Spreads Continue to Consolidate
Chart 36 Butter Prices Spike and Private Label Becomes the Biggest Force
Chart 37 Forecast Value Sales 2021-2031
Chart 38 Forecast Value Sales by Category 2026-2031
Tukuma Piens Leads as Private Label Influences Competition
Smiltenes Piens Acquisition Highlights Ongoing Consolidation
Chart 39 Company Shares 2026
Chart 40 Brand Shares 2026
Lidl Disrupts Pricing as Discounters Accelerate Share Gains
E-Shops Remain Marginal as In-Store Promotions Drive Purchases
Chart 41 Retail Channels 2021-2026
Chart 42 Economic Context for Butter and Spreads
Chart 43 Real Gdp Growth 2021-2031
Chart 44 Inflation 2021-2031
Chart 45 Consumer Context for Butter and Spreads
Chart 46 Population 2021-2031
Chart 47 Population by Generation 2026
Chart 48 Consumer Expenditure 2021-2031
Cheese in Latvia
Key Data Insights
Cheese Summary
Smiltenes Piens Acquisition Strengthens Local Presence Amid Price Deflation
Private Label and Imports Drive Bulk Cheese Decline as Shoppers Trade Down
Mozzarella and Burrata Reshape Demand as Brands Pivot to Snacking
Chart 49 Mozzarella, Burrata and Snacking Cheese Are Growing
Chart 50 Value Sales 2021-2031
Chart 51 Value Sales by Category 2026
Smiltenes Piens and Cesvaines Piens Join Forces to Defend against Imports
Brands Pivot to Soft and Indulgent Formats for Sustainable Growth
Chart 52 Forecast Value Sales 2021-2031
Chart 53 Forecast Value Sales by Category 2026-2031
Smiltenes Piens Consolidates with Cesvaines Piens as Rivals Lose Ground
Chart 54 Cheese Prices Reverse and Smiltenes Piens Buys Cesvaines Piens.
Soft Cheese and Snacking Launches Drive New Growth Opportunities
Chart 55 Company Shares 2026
Chart 56 Brand Shares 2026
Major Retailers Strengthen Their Position through Promotions and Private Label
Chart 57 Retail Channels 2021-2026
Chart 58 Economic Context for Cheese
Chart 59 Real Gdp Growth 2021-2031
Chart 60 Inflation 2021-2031
Chart 61 Consumer Context for Cheese
Chart 62 Population 2021-2031
Chart 63 Population by Generation 2026
Chart 64 Consumer Expenditure 2021-2031
Drinking Milk Products in Latvia
Key Data Insights
Drinking Milk Products Summary
Private Label Outpaces Brands as Chains Enforce Lowest Prices
Flavoured and Protein Drinks Direct Brand-Led Value Growth
Chart 65 Flavoured Milk Drinks Boom
Chart 66 Value Sales 2021-2031
Chart 67 Value Sales by Category 2026
Retailers Leverage Plain Milk as a Price Battleground While Brands Focus on Innovation for Value Growth
Chart 68 Milk Prices Fall in 2026
Chart 69 Forecast Value Sales 2021-2031
Chart 70 Forecast Value Sales by Category 2026-2031
Smiltenes Piens Acquisition and Private Label Expansion Reshape Competition
Protein and Flavoured Drinks Drive Premium Opportunities for Brands
Chart 71 Company Shares 2026
Chart 72 Brand Shares 2026
Maxima and Rimi Shape Price Image through Milk Promotions
Barbora and Rimi E-Veikals Remain Niche in Milk Sales
Chart 73 Retail Channels 2021-2026
Chart 74 Economic Context for Drinking Milk Products
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Drinking Milk Products
Chart 78 Population 2021-2031
Chart 79 Population by Generation 2026
Chart 80 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Latvia
Key Data Insights
Yoghurt and Sour Milk Products Summary
Protein and Premium Formats Drive Recovery
Chart 81 Yoghurt Prices Ease in 2026
Protein Yoghurts and Dessert Lines Capture Consumer Spending Shifts
Private Label Lines and Branded Innovation Split the Dairy Shelf
Chart 82 Protein Yoghurts and Dessert Versions Grows
Chart 83 Value Sales 2021-2031
Chart 84 Value Sales by Category 2026
Smiltenes Piens and Food Union to Grow Value through Protein and Dessert Launches
Chart 85 Forecast Value Sales 2021-2031
Chart 86 Forecast Value Sales by Category 2026-2031
Smiltenes Piens Acquisition and Protein Innovation Reshape Competitive Order
Chart 87 Company Shares 2026
Chart 88 Brand Shares 2026
Maxima and Rimi Drive Sales with Price and Assortment Focus
Barbora and Rimi E-Veikals Remain Niche as In-Store Dominates
Chart 89 Retail Channels 2021-2026
Chart 90 Economic Context for Yoghurt and Sour Milk Products
Chart 91 Real Gdp Growth 2021-2031
Chart 92 Inflation 2021-2031
Chart 93 Consumer Context for Yoghurt and Sour Milk Products
Chart 94 Population 2021-2031
Chart 95 Population by Generation 2026
Chart 96 Consumer Expenditure 2021-2031
Other Dairy in Latvia
Key Data Insights
Other Dairy Summary
Curd-Led Value Growth Defines Latvia's Other Dairy Market
Chart 97 Curd Grows as the Local Protein Food
Private Label Expansion Pressures Pricing in Staple Formats
Premiumisation Created through Protein and Dessert Innovation
Chart 98 Value Sales 2021-2031
Chart 99 Value Sales by Category 2026
Other Dairy to Grow as Curd Leads Reshapes the Competitive Landscape
Smiltenes Piens Set to Leverage Desserts to Outpace Private Label Rivals
Chart 100 Forecast Value Sales 2021-2031
Chart 101 Forecast Value Sales by Category 2026-2031
Smiltenes Piens Consolidates Curd Dominance as Private Label Players Rise
Smiltenes Piens Acquisition Drives Innovation and New Business Opportunities
Chart 102 Company Shares 2026
Chart 103 Brand Shares 2026
Maxima and Rimi Drive Value with Private Label Presence and Price Leadership
Barbora and Rimi E-Veikals Remain Niche as In-Store Shopping Dominates
Chart 104 Retail Channels 2021-2026
Chart 105 Economic Context for Other Dairy
Chart 106 Real Gdp Growth 2021-2031
Chart 107 Inflation 2021-2031
Chart 108 Consumer Context for Other Dairy
Chart 109 Population 2021-2031
Chart 110 Population by Generation 2026
Chart 111 Consumer Expenditure 2021-2031
Plant-Based Dairy in Latvia
Key Data Insights
Plant-Based Dairy Summary
Lidl, Rimi and Top! Drive Trial with Affordable Plant-Based Milk
Chart 112 Plant-Based Stays Expensive Vs Cow's Milk
Plant-Based Milk Benefit From Coffee Culture as Price Barriers Constrain Wider Adoption
Chart 113 Value Sales 2021-2031
Chart 114 Value Sales by Category 2026
Plant-Based Milk Captures Coffee Routines
Price Barriers and Demographic Pressures Limit Wider Expansion
Chart 115 Forecast Value Sales 2021-2031
Chart 116 Forecast Value Sales by Category 2026-2031
Alpro Consolidates Leadership as Private Label Gains Ground
Chart 117 Company Shares 2026
Chart 118 Brand Shares 2026
Lidl and Rimi Expand Reach with Targeted Plant-Based Ranges
Online Retail and Coffee Culture Support Category Visibility
Chart 119 Retail Channels 2021-2026
Chart 120 Economic Context for Plant-Based Dairy
Chart 121 Real Gdp Growth 2021-2031
Chart 122 Inflation 2021-2031
Chart 123 Consumer Context for Plant-Based Dairy
Chart 124 Population 2021-2031
Chart 125 Population by Generation 2026
Chart 126 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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