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Dairy Products and Alternatives in Morocco

September 2022
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USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Morocco?
  • Which are the leading brands in Dairy Products and Alternatives in Morocco?
  • How are products distributed in Dairy Products and Alternatives in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Morocco

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Morocco

KEY DATA FINDINGS

Declining birth rate negatively impacts baby food
Nestlé will maintain lead in 2022 on strength of trusted brands
Aggressive marketing of milk formula brands through healthcare professionals
Negative outlook over forecast period
End of remote working gives milk formula small boost
Parents demand quality
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Morocco

KEY DATA FINDINGS

Rising price dampens volume sales
Centrale Danone continues to lead in 2022
Margarine facing competition from olive oil
Rosey outlook for butter over forecast period
Hard times anticipated for margarine
Increasing health awareness will drive new product developments over the forecast period
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Morocco

KEY DATA FINDINGS

Muted volume growth in cheese
Moroccan white cheese, jben, key driver of soft cheese sales
Fromageries Bel continues to lead in 2022 but landscape becoming more fragmented
Moderate constant value growth over forecast period
Increasingly adventurous consumer base will support volume growth
Small groceries stores remain main distribution channel
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 Sales of Hard Cheese by Type: % Value 2017-2022
Table 39 NBO Company Shares of Cheese: % Value 2018-2022
Table 40 LBN Brand Shares of Cheese: % Value 2019-2022
Table 41 Distribution of Cheese by Format: % Value 2017-2022
Table 42 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 43 Forecast Sales of Cheese by Category: Value 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Morocco

KEY DATA FINDINGS

Increased informal sales of drinking milk leads to volume decline
Shelf stable outperforms fresh milk
Centrale Danone continues to lead in 2022, though Cooperative COPAG narrows gap
Slight volume decline over forecast period
Opportunities for value-added developments
Price rises kept to a minimum in spite of inflationary pressure
Table 46 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 47 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 52 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Morocco

KEY DATA FINDINGS

Inflation hits volume sales
Sour milk products hindered by unpackaged offerings
Constant innovation key to Centrale Danone supremacy
Moderate constant value growth over forecast period
Increasing health awareness drives new product development
Drinking yoghurt has growth potential
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Morocco

KEY DATA FINDINGS

Muted volume growth in 2022
Fromage frais and quark key driver of value sales
Centrale Danone sees growth in fromage frais and quark
Moderate constant value and volume growth over forecast period
Fromage frais drives value sales
Condensed and evaporated milk remains niche
Table 68 Sales of Other Dairy by Category: Volume 2017-2022
Table 69 Sales of Other Dairy by Category: Value 2017-2022
Table 70 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 71 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 72 Sales of Cream by Type: % Value 2017-2022
Table 73 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 74 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 75 Distribution of Other Dairy by Format: % Value 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Morocco

KEY DATA FINDINGS

Plant-based offerings remains limited
Centrale Danone launches Alpro
Modern grocery key distributer of plant-based dairy
Plant-based dairy remains niche
Multinationals continue to dominate
Environmental agenda supports plant-based dairy
Table 80 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 87 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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