Increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and baby food which is widely available via the country’s well-developed grocery retail channels. The government’s investment in infrastructure is set to see economic growth rebound in 2022, although its ongoing Omanisation programme will likely continue to restrict population growth.
Dairy products and alternatives are considered staples of the Omani diet and therefore, after a slight setback in 2020 due to COVID-19 restrictions, growth stabilised in 2021. Nevertheless, economic pressures created by the pandemic forced some lower-income consumers to seek out more affordable products and brands.
Oman’s hot climate has an impact on food preferences as the heat lends itself to a preference for fresh produce in comparison to shelf stable packaged food. However, in terms of daily routines, for most of the year, the majority of people eat three meals per day: Breakfast, lunch and dinner.
Royal Decree No.1/2022 was issued on 1 January 2022, and published in the Official Gazette dated 2 January 2022, promulgating the State’s Budget for the year 2022.
The Sultanate’s Oman logistics strategy lays out long-term objectives for increasing the contribution of the logistics sector to GDP. Oman’s strategic objectives over the past several years have focused on easing congestion and enhancing capacity by investing in infrastructure and technology for new ports and road links, as well as expanded routes for national airline carriers.
Dairy products and alternatives are expected to see further growth over the forecast period, supported by ongoing population growth and urbanisation and the fact that these products are seen as staples by most households.
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Dairy Products and Alternatives
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