Dairy Products and Alternatives in Sweden

September 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Sweden?
  • Which are the leading brands in Dairy Products and Alternatives in Sweden?
  • How are products distributed in Dairy Products and Alternatives in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy Products and Alternatives in Sweden

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Sweden

KEY DATA FINDINGS

Sales of baby food remain stable with parents being unwilling to compromise on quality
Convenience and organics remain the big trends to look out for in baby food
Semper retains a strong lead but face growing competition as organic becomes a standard
A natural and organic image may no longer be enough to stand out in the market
Decline in breastfeeding should sustain demand for milk formula
Natural and organic baby food in sustainable packaging likely to be the big winner
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 14 NBO Company Shares of Baby Food: % Value 2018-2022
Table 15 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 16 Distribution of Baby Food by Format: % Value 2017-2022
Table 17 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 18 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Sweden

KEY DATA FINDINGS

Home cooking trend weakens as Sweden moves towards normalisation
Butter continues to gain ground as the preferred choice of Swedes
Plant-based ingredients grow in importance
Stable growth projected with butter driving demand
Limited scope for real innovation within butter and spreads
Arla and Upfield’s dominance unlikely to be severely tested
Table 21 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 22 Sales of Butter and Spreads by Category: Value 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 27 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Sweden

KEY DATA FINDINGS

Cheese remains a popular part of the Swedish diet but as COVID-19 fears subside so too will demand for cheese
Trade associations attempt to encourage consumption of local cheese
Premiumisation continues to fuel value growth in cheese
Despite maturity cheese looks set to continue growing
Plant-based cheese a growing area but organic options continue to struggle
Private label projected to see mixed results when it comes to cheese
Table 32 Sales of Cheese by Category: Volume 2017-2022
Table 33 Sales of Cheese by Category: Value 2017-2022
Table 34 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 35 Sales of Cheese by Category: % Value Growth 2017-2022
Table 36 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 37 Sales of Soft Cheese by Type: % Value 2017-2022
Table 38 NBO Company Shares of Cheese: % Value 2018-2022
Table 39 LBN Brand Shares of Cheese: % Value 2019-2022
Table 40 Distribution of Cheese by Format: % Value 2017-2022
Table 41 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 42 Forecast Sales of Cheese by Category: Value 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Sweden

KEY DATA FINDINGS

Drinking milk products in decline
Plant-based milk represents a growing threat to drinking milk products, while lactose-free products offer opportunities for growth
Private label on the rise
Drinking milk products set to stagnate due to category maturity and growing competition from plant-based milk
Fresh milk remains key while other categories will likely struggle for significant gains
Little change expected in the competitive landscape but organic milk could see a growing presence
Table 45 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 46 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 51 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Sweden

KEY DATA FINDINGS

Return to busy lifestyles detrimental to sales of yoghurt and sour milk products
New healthier options drive demand in yoghurt
Lactose-free yoghurt growing in popularity
Health and sustainability concerns likely to increasingly inform new product development
New and exotic flavours could add novelty
Plant-based yoghurt on the rise but unlikely to put a significant dent in sales of traditional yoghurt
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 61 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 62 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 63 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Sweden

KEY DATA FINDINGS

Normalisation leads to a drop in demand for other dairy products
Protein a key focus of new product development as health and fitness enthusiasts look for high protein products
Private label rises to the top in cream
Positive outlook for other dairy thanks to developing health and wellness trend
Lactose-free options becoming the go to option as demand grows
Plant-based cream set to expand, offering potential threat to dairy cream
Table 67 Sales of Other Dairy by Category: Volume 2017-2022
Table 68 Sales of Other Dairy by Category: Value 2017-2022
Table 69 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 70 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 72 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 73 Distribution of Other Dairy by Format: % Value 2017-2022
Table 74 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 75 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 76 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Sweden

KEY DATA FINDINGS

Plant-based dairy continues to see dynamic growth thanks to growing ethical concerns around dairy production
Constant new product development helping to drive growth in other plant-based milk
Plant-based yoghurt and cheese expanding from a low base
Plant-based dairy set to sustain its dynamic growth
Coffee trend should inspire new product development and drive value growth
Chocolate drinks could offer a new area to expand into
Table 78 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 79 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 80 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 83 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 84 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 85 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 87 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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