Select Country Report
2026 Developments
Dairy products and alternatives in Israel is delivering moderate retail value growth in 2026, outpacing many regional markets despite inflationary headwinds, with clear momentum in both conventional dairy and plant-based alternatives. This environment is marked by intensified price sensitivity, driving discounters to a leading sales share and prompting manufacturers to prioritise product innovation—particularly in functional, high-protein, and fortified formats—while balancing affordability. Plant-based dairy continues to record double-digit growth, expanding beyond soy into new bases and attracting a broader audience as consumers increasingly seek improved taste, nutrition, and ingredient simplicity. To succeed, brands must combine value-driven pricing with targeted innovation, leverage wellness positioning, and ensure channel flexibility as shoppers embrace both in-store promotions and the rising, though still modest, role of e-commerce.
USD 2,300
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Israel?
- Which are the leading brands in Dairy Products and Alternatives in Israel?
- How are products distributed in Dairy Products and Alternatives in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Israel
2026 Developments
Key Data Insights
Pricing and Product Innovation Drive Strong Value Growth across Categories
Tnuva Expands High-Protein Yoghurt Appeal Amid Retailer Pricing Conflict
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Manufacturers to Prioritise Differentiation as Price Sensitivity Continues to Rise
Product Innovation to Target Health, Wellness and Accessible Value
Chart 3 Forecast Value Sales 2021-2031
Chart 4 Forecast Value Sales by Category 2026-2031
Tnuva Leverages Broad Portfolio and Innovation to Reinforce Lead
Chart 5 Company Shares 2026
Chart 6 Brand Shares 2026
Discounters Strengthen Value Leadership as Price Focus Intensifies
Chart 7 Retail Channels 2021-2026
Chart 8 Economic Context for Dairy Products and Alternatives
Chart 9 Real Gdp Growth 2021-2031
Chart 10 Inflation 2021-2031
Chart 11 Consumer Context for Dairy Products and Alternatives
Chart 12 Population 2021-2031
Chart 13 Population by Generation 2026
Chart 14 Consumer Expenditure 2021-2031
Baby Food in Israel
Key Data Insights
Baby Food Summary
Materna Gold Pro and Similac Gold Plus Drive Demand for Advanced Nutrition
Chart 15 Value Sales 2021-2031
Chart 16 Value Sales by Category 2026
Science-Led Innovation to Drive Premium Growth in Baby Food
Chart 17 Forecast Value Sales 2021-2031
Chart 18 Forecast Value Sales by Category 2026-2031
Osem Maintains Lead in Highly Concentrated Baby Food Landscape
Chart 19 Company Shares 2026
Chart 20 Brand Shares 2026
Health and Beauty Specialists Lead, with Discounters Growing and E-Commerce Secondary
Chart 21 Retail Channels 2021-2026
Chart 22 Economic Context for Baby Food
Chart 23 Real Gdp Growth 2021-2031
Chart 24 Inflation 2021-2031
Chart 25 Consumer Context for Baby Food
Chart 26 Population 2021-2031
Chart 27 Population by Generation 2026
Chart 28 Consumer Expenditure 2021-2031
Butter and Spreads in Israel
Key Data Insights
Butter and Spreads Summary
Tnuva Drives Value Growth with Butter Price Increases
Price Hikes Prompt Discounters to Attract Cost-Conscious Shoppers
Chart 29 Value Sales 2021-2031
Chart 30 Value Sales by Category 2026
Rising Butter Prices to Prompt Shift to Lower-Cost Imports
Chart 31 Forecast Value Sales 2021-2031
Chart 32 Forecast Value Sales by Category 2026-2031
Tnuva Maintains Leadership as Rivals Stabilise Share Positions
Chart 33 Company Shares 2026
Chart 34 Brand Shares 2026
Discounters Lead on Price While E-Commerce Remains a Secondary Channel
Chart 35 Retail Channels 2021-2026
Chart 36 Economic Context for Butter and Spreads
Chart 37 Real Gdp Growth 2021-2031
Chart 38 Inflation 2021-2031
Chart 39 Consumer Context for Butter and Spreads
Chart 40 Population 2021-2031
Chart 41 Population by Generation 2026
Chart 42 Consumer Expenditure 2021-2031
Cheese in Israel
Key Data Insights
Cheese Summary
Gad Introduces Stracciatella to Mainstream Retail, Driving Premiumisation
Ramat Golan Dairy Expands Lower-Fat Cheese for Wellness-Focused Consumers
Supply Chain Disruptions Underscore Need for Distribution Reliability
Chart 43 Value Sales 2021-2031
Chart 44 Value Sales by Category 2026
Discounters to Attract Value-Conscious Households as Price Rises Outpace Volumes
Soft Cheese to Sustain Household Demand While Processed Cheese to Face Decline
Packaged Hard Cheese and Plant-Based Alternatives to Reshape Consumer Choices
Chart 45 Forecast Value Sales 2021-2031
Chart 46 Forecast Value Sales by Category 2026-2031
Tnuva Maintains Commanding Lead as Competitors Drive Flavour and Format Innovation
Chart 47 Company Shares 2026
Chart 48 Brand Shares 2026
Discounters Hold Firm as Rising Dairy Prices Reshape Israeli Household Choices
Online Grocery Platforms Broaden Cheese Ranges but Stay a Niche Channel
Specialist Online Delicatessens Spearhead Premium Cheese Innovation and Variety
Chart 49 Retail Channels 2021-2026
Chart 50 Economic Context for Cheese
Chart 51 Real Gdp Growth 2021-2031
Chart 52 Inflation 2021-2031
Chart 53 Consumer Context for Cheese
Chart 54 Population 2021-2031
Chart 55 Population by Generation 2026
Chart 56 Consumer Expenditure 2021-2031
Drinking Milk Products in Israel
Key Data Insights
Drinking Milk Products Summary
Tnuva Invests in Fresh Milk Supply to Meet Price-Sensitive Demand
Tara Leverages Flavour Innovation to Revitalise Declining Dairy Drinks
Chart 57 Value Sales 2021-2031
Chart 58 Value Sales by Category 2026
Consumers to Shift From Fresh to Shelf-Stable Milk as Prices Rise
Lactose-Free and Goat Milk to Attract Health-Focused Buyers Seeking Alternatives
Remilk Launches to Disrupt Traditional Choices with Animal-Free Milk Protein
Chart 59 Forecast Value Sales 2021-2031
Chart 60 Forecast Value Sales by Category 2026-2031
Tnuva Strengthens Lead through Investment and Distribution Reach
Tara Targets Growth with Sugar-Free Chocolate-Ball Milk Drink
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Discounters Retain Lead as Value Drives Staple Milk Purchases
Chart 63 Retail Channels 2021-2026
Chart 64 Economic Context for Drinking Milk Products
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Drinking Milk Products
Chart 68 Population 2021-2031
Chart 69 Population by Generation 2026
Chart 70 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Israel
Key Data Insights
Yoghurt and Sour Milk Products Summary
Functional Yoghurt Innovation Drives Category Growth as Tnuva Targets Active Consumers
Danone Multi Range Addresses Healthy Ageing through Life-Stage Nutrition
Chart 71 Value Sales 2021-2031
Chart 72 Value Sales by Category 2026
Drinking Yoghurt to Drive Growth as Sour Milk Products Stabilise
Functional Innovation to Shape Demand for Protein and Digestive Health
Private Label to Respond to Cost Pressures as Plant-Based Gains Traction
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Strauss Sustains Lead as Share Remains Stable Amid Close Competition
Chart 75 Company Shares 2026
Chart 76 Brand Shares 2026
Discounters Extend Value-Driven Lead While E-Commerce Remains a Complementary Channel
Chart 77 Retail Channels 2021-2026
Chart 78 Economic Context for Yoghurt and Sour Milk Products
Chart 79 Real Gdp Growth 2021-2031
Chart 80 Inflation 2021-2031
Chart 81 Consumer Context for Yoghurt and Sour Milk Products
Chart 82 Population 2021-2031
Chart 83 Population by Generation 2026
Chart 84 Consumer Expenditure 2021-2031
Other Dairy in Israel
Key Data Insights
Other Dairy Summary
Yotvata Enriches Sour Cream to Differentiate Everyday Choices
Fromage Frais and Quark Drive Everyday Meal Relevance and Value
Chart 85 Value Sales 2021-2031
Chart 86 Value Sales by Category 2026
Fromage Frais and Quark to Sustain Growth as Chilled Desserts Lag
Health Consciousness and Warning Labels to Shape Purchasing Habits
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Tnuva and Strauss Dominate a Highly Concentrated Other Dairy Landscape
Chart 89 Company Shares 2026
Chart 90 Brand Shares 2026
Discounters Expand Lead as Shoppers Prioritise Price over Range
Chart 91 Retail Channels 2021-2026
Chart 92 Economic Context for Other Dairy
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Other Dairy
Chart 96 Population 2021-2031
Chart 97 Population by Generation 2026
Chart 98 Consumer Expenditure 2021-2031
Plant-Based Dairy in Israel
Key Data Insights
Plant-Based Dairy Summary
Tnuva Simplifies Plant-Based Drinks to Meet Demand for Cleaner Labels
Alfred's Deli Elevates Protein in Cheese Slices to Attract Flexitarians
Tnuva and Start-Ups Drive Innovation with Ancient Grains and Dairy-Identical Proteins
Chart 99 Value Sales 2021-2031
Chart 100 Value Sales by Category 2026
Oat and Alternative Milks to Outpace Soy Amid Broadening Consumer Choice
No-Sugar Launches and Foodtech Innovation to Reshape Consumer Expectations
Chart 101 Forecast Value Sales 2021-2031
Chart 102 Forecast Value Sales by Category 2026-2031
Tnuva Leverages Clean-Label Innovation to Defend Its Leadership
Chart 103 Company Shares 2026
Chart 104 Brand Shares 2026
Discounters Expand Accessibility by Offering Value-Driven Choices
Online Grocery Services Boost Discovery but Remain Complementary
Chart 105 Retail Channels 2021-2026
Chart 106 Economic Context for Plant-Based Dairy
Chart 107 Real Gdp Growth 2021-2031
Chart 108 Inflation 2021-2031
Chart 109 Consumer Context for Plant-Based Dairy
Chart 110 Population 2021-2031
Chart 111 Population by Generation 2026
Chart 112 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
-
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
-
-
- Butter
- Cooking Fats
- Margarine and Spreads
-
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
-
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
-
- Sour Milk Products
-
- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
-
-
- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
-
-
- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
-
- Cream
-
- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
-
-
-
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
-
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!