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2026 Developments
Dairy products and alternatives in Belgium is expected to show robust momentum in 2026, achieving EUR4,619 million in retail value sales and outpacing broader Western European trends with a 2% year-on-year increase, supported by a stable population and GDP growth of just under 1% despite inflationary headwinds. The attractiveness of this environment stems from persistent demand for both traditional dairy and plant-based innovations, with plant-based dairy expanding by 3% in value and premium cheese gaining relevance through new consumption occasions and accessible premiumisation. Strategic differentiation is increasingly essential as functional claims, especially high-protein and clean-label attributes, become mainstream expectations and as private label exerts mounting pressure on branded players by delivering value and quality at scale. To secure long-term success, brands must combine innovation in functional and plant-based offerings with clear sustainability commitments, transparent sourcing and flexible product formats, while responding to growing demand for wellness, local provenance and affordable indulgence across all distribution channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Belgium?
- Which are the leading brands in Dairy Products and Alternatives in Belgium?
- How are products distributed in Dairy Products and Alternatives in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Belgium
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Dynamic Growth in Yoghurt and Cheese Makes up for Muted Sales in Milk and Butter
Chart 2 Colruyt's Boni Expands into High-Protein Pudding
Premium Cheese Normalised for Everyday Use
Hybrid Milk Accelerates the Protein Shift
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
High-Protein Innovation Reshapes Daily Routines
Chart 5 Galbani Launches the Mini Burrata
Chart 6 Analyst Insight for Dairy Products and Alternatives
Plant-Based Dairy Prompts Innovation and Health Positioning
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Danone Leverages Functional Claims, While Private Label Expands Reach
Innovation among Manufacturers to Reshape Competitive Dynamics
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Supermarkets Defend Premium Cheese with Sunday Trading and Innovation
Discounters and E-Commerce Win Share as Convenience Influences Habits
Mr Georges Elevates Cheese through Experiential Shop-In-Shop Model
Chart 11 Retail Channels 2021-2026
Colruyt's Boni Redefines High-Protein as a Mainstream Expectation
Galbani's Mini Burrata Broadens Premium Cheese to Daily Consumption
Albert Heijn and Alpro Impact Hybrid and Plant-Based Innovation
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Belgium
Key Data Insights
Baby Food Summary
Baby Food Sees Modest Value Growth Despite Ongoing Pressure
Chart 19 Vitagermine Launches Babybio Optidigest
Clean-Label Snacking Reshapes Demand
Premium, Claim-Led Innovation Creates Resilience beyond Demographic Shifts
Chart 20 Value Sales 2021-2031
Chart 21 Value Sales by Category 2026
Parents Shift Spending to Organic Formulas as Birth Rates Decline
Chart 22 Pab Benelux Introduces Organix Pouches
Brands Accelerate Premium Claims to Capture Value
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Nutricia and Nestlé Retain Stable Shares Despite Slowing Milk Formula Sales
Babybio Expands Formula Range to Boost Trial and Loyalty
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Discounters and Health Specialists Capture Share From Supermarkets
Retail E-Commerce Accelerates as Parents Seek Tailored Choices
Chart 27 Retail Channels 2021-2026
Chart 28 Economic Context for Baby Food
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Baby Food
Chart 32 Population 2021-2031
Chart 33 Population by Generation 2026
Chart 34 Consumer Expenditure 2021-2031
Butter and Spreads in Belgium
Key Data Insights
Butter and Spreads Summary
Sustained Cost Inflation Mutes Butter's Performance
Chart 35 Albert Heijn Launches a Hybrid Butter-Margarine Product
Consumers Switch From Branded Products to Private Label
Brands Experiment with Hybrids to Offset Butter Price Shock
Chart 36 Value Sales 2021-2031
Chart 37 Value Sales by Category 2026
Butter and Cooking Fats to Lose Share to Vegetable Oil
Retailers Expand Hybrid Butter to Meet Health and Sustainability Demand
Chart 38 Forecast Value Sales 2021-2031
Chart 39 Forecast Value Sales by Category 2026-2031
Carrefour and Delhaize Capture Share as Consumers Downtrade
Chart 40 Company Shares 2026
Chart 41 Brand Shares 2026
Discounters and Convenience Stores Win Share as Supermarkets Adapt
Retail E-Commerce Accelerates with Delivery Innovation and Shopper Focus
Chart 42 Retail Channels 2021-2026
Chart 43 Economic Context for Butter and Spreads
Chart 44 Real Gdp Growth 2021-2031
Chart 45 Inflation 2021-2031
Chart 46 Consumer Context for Butter and Spreads
Chart 47 Population 2021-2031
Chart 48 Population by Generation 2026
Chart 49 Consumer Expenditure 2021-2031
Cheese in Belgium
Key Data Insights
Cheese Summary
Chart 50 Key Industry Trends for Cheese
Consumer Demand for Cheese Remains Resilient Despite Economic Headwinds
Chart 51 Delhaize Develops In-Store Partnership with Mr Georges
Brands Expand Everyday Soft Cheese Occasions
Mindful Indulgence Fuels Premiumisation as Brands Respond with Innovation
Chart 52 Value Sales 2021-2031
Chart 53 Value Sales by Category 2026
Soft and Fresh Cheese Gains Ground as Consumers Trade up
Chart 54 Picture 2Galbani Launches Mini Burrata
Artisanal Producers and Retailers Respond to Premiumisation and Sustainability Trends
Chart 55 Analyst Insight for Cheese
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Bel Belgium Adapts to Competition as Lactalis Gains with Soft Cheese Innovation
Chart 58 Company Shares 2026
Chart 59 Brand Shares 2026
Supermarkets Boost Premium Cheese Sales with Sunday Openings
Retail E-Commerce Accelerates as Webshops Expand Cheese Offerings
Chart 60 Retail Channels 2021-2026
Delhaize and Mr Georges Boost Premium Sales with In-Store Theatre
Galbani Accelerates Soft Cheese's Popularity with Mini Burrata Launch
San Salvatore and High-Protein Launches Signal Future Growth Opportunities
Chart 61 Economic Context for Cheese
Chart 62 Real Gdp Growth 2021-2031
Chart 63 Inflation 2021-2031
Chart 64 Consumer Context for Cheese
Chart 65 Population 2021-2031
Chart 66 Population by Generation 2026
Chart 67 Consumer Expenditure 2021-2031
Drinking Milk Products in Belgium
Key Data Insights
Drinking Milk Products Summary
Volume Milk Sales Decline Amid Strong Headwinds
Milk Maintains Value Leadership as Flavoured Milk Gains
Chart 68 Laiterie Des Ardennes Pushes Authenticity and Local Sourcing
Hybrid Innovation Accelerates Protein Shift
Chart 69 Value Sales 2021-2031
Chart 70 Value Sales by Category 2026
Hybrid Drinks Redefine Value as Local Sourcing Wins Loyalty
Chart 71 Albert Heijn Launches Hybrid Dairy and Plant-Based Milk
Cooperatives Leverage Traceability to Defend Premium Positioning
Hybrid Launches Challenge Both Dairy and Plant-Based Players
Chart 72 Forecast Value Sales 2021-2031
Chart 73 Forecast Value Sales by Category 2026-2031
Frieslandcampina Strengthens Lead as Retailers Expand Premium Offer
Chart 74 Company Shares 2026
Chart 75 Brand Shares 2026
Supermarkets Leverage Sunday Openings to Defend Lead
Retail E-Commerce Outpaces Convenience with Online Investment
Discounters Expand Private Label to Capture Price-Conscious Shoppers
Chart 76 Retail Channels 2021-2026
Chart 77 Economic Context for Drinking Milk Products
Chart 78 Real Gdp Growth 2021-2031
Chart 79 Inflation 2021-2031
Chart 80 Consumer Context for Drinking Milk Products
Chart 81 Population 2021-2031
Chart 82 Population by Generation 2026
Chart 83 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Belgium
Key Data Insights
Yoghurt and Sour Milk Products Summary
Robust Growth Anticipated for Yoghurt and Sour Milk Products
Chart 84 Yakult Expands Its Gut Health Products
High-Protein and Digestive Health Launches Redefine Everyday Wellness
Chart 85 Value Sales 2021-2031
Chart 86 Value Sales by Category 2026
Private Label Drives Functional Reformulation as Branded Innovation Accelerates
Chart 87 Colruyt Boni Launches High-Protein Yoghurt
Drinking Yoghurt and Hybrid Functionality Reshape Wellness Routines
Chart 88 Forecast Value Sales 2021-2031
Chart 89 Forecast Value Sales by Category 2026-2031
Danone Faces Mounting Pressure as Private Label Gains Share
Chart 90 Company Shares 2026
Chart 91 Brand Shares 2026
Chart 92 Economic Context for Yoghurt and Sour Milk Products
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Yoghurt and Sour Milk Products
Chart 96 Population 2021-2031
Chart 97 Population by Generation 2026
Chart 98 Consumer Expenditure 2021-2031
Other Dairy in Belgium
Key Data Insights
Other Dairy Summary
Private Label Drives Mainstream Adoption of Functional Dairy
Chart 99 Colruyt's Boni Expands into High-Protein Pudding
Brands Elevate Chilled Desserts with Artisanal Storytelling
Chart 100 Value Sales 2021-2031
Chart 101 Value Sales by Category 2026
High-Protein Offerings Address Rising Demand for Multi-Functional Dairy
Chart 102 San Salvatore Introduces Buffalo Milk Desserts in Belgium
Producers Drive Premiumisation, While Testing Price Sensitivity
Chart 103 Forecast Value Sales 2021-2031
Chart 104 Forecast Value Sales by Category 2026-2031
Danone Strengthens Its Leadership
Innovation and Private Label Reshape Shares
Chart 105 Company Shares 2026
Chart 106 Brand Shares 2026
Supermarkets Defend Leadership as Discounters and Convenience Stores Gain Ground
Retail E-Commerce Accelerates with Investments in Delivery and Niche Brands
Chart 107 Retail Channels 2021-2026
Chart 108 Economic Context for Other Dairy
Chart 109 Real Gdp Growth 2021-2031
Chart 110 Inflation 2021-2031
Chart 111 Consumer Context for Other Dairy
Chart 112 Population 2021-2031
Chart 113 Population by Generation 2026
Chart 114 Consumer Expenditure 2021-2031
Plant-Based Dairy in Belgium
Key Data Insights
Plant-Based Dairy Summary
Sales Grow Despite Cost-Of-Living Pressures
Chart 115 Bel Launches Dairy-Free Cheese under Its Boursin Brand
Brands Accelerate Functional Indulgence Trend
Chart 116 Value Sales 2021-2031
Chart 117 Value Sales by Category 2026
Plant-Based Desserts Become Mainstream with Accessible Pricing
Chart 118 Alpro Introduces Alpro Kids
Subdued Innovation for Plant-Based Cheese
Alpro and Private Label Leverage High-Protein Trend
Chart 119 Forecast Value Sales 2021-2031
Chart 120 Forecast Value Sales by Category 2026-2031
Alpro Sustains Lead as Private Label Intensifies Competition
Chart 121 Company Shares 2026
Chart 122 Brand Shares 2026
Supermarkets Defend Leadership as Discounters and Convenience Stores Gain Ground
Retail E-Commerce Accelerates with Convenience and Delivery Innovation
Chart 123 Retail Channels 2021-2026
Chart 124 Economic Context for Plant-Based Dairy
Chart 125 Real Gdp Growth 2021-2031
Chart 126 Inflation 2021-2031
Chart 127 Consumer Context for Plant-Based Dairy
Chart 128 Population 2021-2031
Chart 129 Population by Generation 2026
Chart 130 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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