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2026 Developments
Dairy products and alternatives in Denmark continues to demonstrate resilient value growth in 2026, with sales predicted to reach DKK24,291 million in current terms and a 3% increase over the previous year, outperforming underlying volume development which remains subdued due to cautious spending and strong competition from private label products, a dynamic also observed across Western Europe. This environment remains attractive for established players, as demand for dairy is deeply ingrained in everyday Danish routines, while new entrants may find the highly concentrated competitive landscape and the dominance of established brands challenging. Success increasingly depends on differentiation through added-value features such as protein enrichment, lactose-free formulations, organic claims, and innovative flavour profiles, alongside a balanced approach to affordability and premiumisation, as value gains are driven more by price than expanding consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Denmark?
- Which are the leading brands in Dairy Products and Alternatives in Denmark?
- How are products distributed in Dairy Products and Alternatives in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Denmark
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Dairy Products and Alternatives
Protein-Rich and Lactose-Free Innovation Drive Value Growth
Arla Uses Wellness-Led Innovation to Defend Value and Relevance
Chart 2 Arla Expands Cultura with Added Fibre and Vitamin D
Arla Drives Functional Claims and Indulgence to Reshape Consumer Choices
Chart 3 Arla Brings Protein Benefits to Indulgent Dairy Snacking
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Discounters Anticipated to Attract Cautious Spenders by Expanding Value-Led Choices
Dairy Set to Maintain Leadership as Plant-Based Options Accelerate Value Growth
Brands Expected to Focus on Everyday Functionality to Win in a Cautious Market
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Leverages Diverse Product Positioning to Sustain Leadership
Chart 8 Analyst Insight for Dairy Products and Alternatives
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Discounters Win Cautious Shoppers as Supermarkets Defend Premium Space
Physical Stores Retain Dominance as E-Commerce Remains Supplementary
Chart 11 Retail Channels 2021-2026
Formulation Engineering Reshapes Functional Dairy Design
Format and Packaging Design Open New Consumption Occasions
Product-Led Innovation Defines Business Impact
Chart 12 Economic Context for Dairy Products and Alternatives
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Dairy Products and Alternatives
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chart 18 Consumer Expenditure 2021-2031
Baby Food in Denmark
Key Data Insights
Baby Food Summary
Lovemade Shapes Expectations for Healthier Daily Choices
Chart 19 Lovemade Makes Baby Snacks Healthier with High-Fibre Organic Puffs
Semper Drives Value with Age-Specific Toddler Snacking Solutions
Chart 20 Semper Targets Toddler Snacking with Age-Specific Organic Puffs
Chart 21 Value Sales 2021-2031
Chart 22 Value Sales by Category 2026
Danish Parents Anticipated to Prioritise Nutrition and Convenience to Justify Premium Pricing
Prepared Baby Food Set to Retain Dominance as Milk Formula Outpaces Rivals in Growth
Brand Trust and Digital Engagement Expected to Shape Consumer Loyalty and Innovation
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Semper Danmark Aps Leverages Trust and Innovation to Deepen Dominance
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Supermarkets Retain Family Trust as Discounters Challenge on Convenience
Online Grocery Platforms Accelerate Growth with Recurring Purchase Convenience
Chart 27 Retail Channels 2021-2026
Chart 28 Economic Context for Baby Food
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Baby Food
Chart 32 Population 2021-2031
Chart 33 Population by Generation 2026
Chart 34 Consumer Expenditure 2021-2031
Butter and Spreads in Denmark
Key Data Insights
Butter and Spreads Summary
Ama Drives Value by Elevating Taste and Convenience
Chart 35 Ama Turns Butter and Rapeseed Oil into an Easy Cooking Solution
Lurpak Elevates Whipped Spreads to Defend Premium Positioning
Chart 36 Lurpak Turns Butter Spread into a Light, Premium Cooking Upgrade
Chart 37 Value Sales 2021-2031
Chart 38 Value Sales by Category 2026
Shoppers Anticipated to Prioritise Value and Premium Taste as Brand Switching Intensifies
Butter Set to Maintain Dominance as Margarine and Spreads Experiences Growth
Private Label and Premium Brands Expected to Compete on Value and Culinary Experience
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Strengthens Lead as Value and Innovation Drive Resilience
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Discounters Win Shoppers with Value-Driven Promotions and Private Label
Dense Store Networks Limit Online Growth for Everyday Staples
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Butter and Spreads
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Butter and Spreads
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Chart 50 Consumer Expenditure 2021-2031
Cheese in Denmark
Key Data Insights
Cheese Summary
Arla Expands Premium Cheese Access and Drives Value Growth
Chart 51 Arla Brings Specialty Cheese Craftsmanship to Supermarket Shoppers
Hard Cheese Leads Sales as Consumers Seek Familiar Value
Arla’S Specialty and Lactose-Free Launches Reshape Consumer Expectations
Chart 52 Arla Makes Salad Cheese More Inclusive with Lactose-Free Positioning
Chart 53 Value Sales 2021-2031
Chart 54 Value Sales by Category 2026
Discounters and Supermarkets Anticipated to Shape Polarised Consumer Choices
Hard Cheese Set to Retain Leadership as Spreadable Cheese Accelerates
Storytelling and Relevance Expected to Drive Premiumisation and Trading up
Chart 55 Forecast Value Sales 2021-2031
Chart 56 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Defends Lead as Broad Portfolio Sustains Share
Chart 57 Company Shares 2026
Chart 58 Brand Shares 2026
Discounters Win Share as Supermarkets Defend Variety
Dense Store Networks Keep Online Cheese Sales Supplementary
Chart 59 Retail Channels 2021-2026
Chart 60 Economic Context for Cheese
Chart 61 Real Gdp Growth 2021-2031
Chart 62 Inflation 2021-2031
Chart 63 Consumer Context for Cheese
Chart 64 Population 2021-2031
Chart 65 Population by Generation 2026
Chart 66 Consumer Expenditure 2021-2031
Drinking Milk Products in Denmark
Key Data Insights
Drinking Milk Products Summary
Bilka Drives Flavoured Milk Sales as Price Sensitivity Rises
Chart 67 Bilka Promotions Show Price Pressure in Flavoured Drinking Milk
Änglamark Elevates Private Label Milk with Organic Wellness
Chart 68 Änglamark Shows Private Label Moving into Organic Everyday Wellness
Chart 69 Value Sales 2021-2031
Chart 70 Value Sales by Category 2026
Private Label and Convenience Formats Anticipated to Challenge Established Brands’ Routines
Flavoured Milk Drinks Set to Capture Younger Consumers with New Occasions
Sustainability Expected to Become a Key Driver to Maintaining Consumer Loyalty
Chart 71 Forecast Value Sales 2021-2031
Chart 72 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Defends Lead with Diverse Shopper Appeal
Chart 73 Company Shares 2026
Chart 74 Brand Shares 2026
Discounters Attract Value-Driven Shoppers with Price and Convenience
Wolt Leverages Quick-Commerce to Capture Convenience Occasions
Chart 75 Retail Channels 2021-2026
Chart 76 Economic Context for Drinking Milk Products
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Drinking Milk Products
Chart 80 Population 2021-2031
Chart 81 Population by Generation 2026
Chart 82 Consumer Expenditure 2021-2031
Yoghurt and Sour Milk Products in Denmark
Key Data Insights
Yoghurt and Sour Milk Products Summary
Arla Foods Drives Functional Innovation to Sustain Consumer Loyalty
Cheasy Reinvigorates Snacking with Indulgent yet Healthy Skyr
Chart 83 Arla Foods Expands Cultura with Added Fibre and Vitamin D
Cheasy and Arla Respond to Wellness and Indulgence in Daily Routines
Chart 84 Cheasy Balances Creamy Skyr with Low-Fat Indulgence
Chart 85 Value Sales 2021-2031
Chart 86 Value Sales by Category 2026
Private Label Pressures Anticipated to Force Brands to Prove Value
Health Messaging and Familiar Formats Set to Sustain Repeat Purchase
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Leverages Brand Trust to Sustain Dominance
Chart 89 Company Shares 2026
Chart 90 Brand Shares 2026
Supermarkets Secure Shopper Loyalty with Broad Product Choice
Retail E-Commerce Faces Limits as In-Store Routines Prevail
Chart 91 Retail Channels 2021-2026
Chart 92 Economic Context for Yoghurt and Sour Milk Products
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Yoghurt and Sour Milk Products
Chart 96 Population 2021-2031
Chart 97 Population by Generation 2026
Chart 98 Consumer Expenditure 2021-2031
Other Dairy in Denmark
Key Data Insights
Other Dairy Summary
Protein and Lactose-Free Snacking Drive Value and Engagement
Chart 99 Arla Foods Brings Protein Benefits to Indulgent Dairy Snacking
Risifrutti Leverages Playful Flavours to Refresh Traditional Snacking
Chart 100 Risifrutti Refreshes Rice Pudding with Consumer-Created Pink Lemonade Flavour
Chart 101 Value Sales 2021-2031
Chart 102 Value Sales by Category 2026
Brands Anticipated to Leverage Protein Innovation to Boost Daily Snacking Occasions
Danone Expected to Drive Convenience by Blending Indulgence with Portion Control
Chart 103 Forecast Value Sales 2021-2031
Chart 104 Forecast Value Sales by Category 2026-2031
Arla Foods Amba Sustains Dominance as Competitors Struggle to Gain Ground
Chart 105 Company Shares 2026
Chart 106 Brand Shares 2026
Supermarkets Maintain Lead as Discounters Challenge on Value
Retail E-Commerce Remains Marginal as Shoppers Prioritise Immediacy
Chart 107 Retail Channels 2021-2026
Chart 108 Economic Context for Other Dairy
Chart 109 Real Gdp Growth 2021-2031
Chart 110 Inflation 2021-2031
Chart 111 Consumer Context for Other Dairy
Chart 112 Population 2021-2031
Chart 113 Population by Generation 2026
Chart 114 Consumer Expenditure 2021-2031
Plant-Based Dairy in Denmark
Key Data Insights
Plant-Based Dairy Summary
Plant-Based Milk Drives Value Growth through Innovation in Barista Drinks
Chart 115 Naturli’ Foods Targets Lighter Everyday Routines with Almond Barista Drink
Naturli’ Foods Leverages Greek-Style Innovation to Drive Relevance
Chart 116 Naturli’ Foods Brings Greek-Style Appeal to Plant-Based Dairy
Chart 117 Value Sales 2021-2031
Chart 118 Value Sales by Category 2026
Flexitarian Households Anticipated to Drive Steady Gains as Habits Replace Trial
Lighter Formulations and Value Claims Expected to Prompt Repeat Purchases
Chart 119 Forecast Value Sales 2021-2031
Chart 120 Forecast Value Sales by Category 2026-2031
Naturli’ Foods A/S Extends Lead as Rivals Lag behind
Chart 121 Company Shares 2026
Chart 122 Brand Shares 2026
Discounters Extend Reach by Making Alternatives Affordable for All
Online Platforms Experience Gains but Remain a Niche Option
Chart 123 Retail Channels 2021-2026
Chart 124 Economic Context for Plant-Based Dairy
Chart 125 Real Gdp Growth 2021-2031
Chart 126 Inflation 2021-2031
Chart 127 Consumer Context for Plant-Based Dairy
Chart 128 Population 2021-2031
Chart 129 Population by Generation 2026
Chart 130 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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