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Dairy Products and Alternatives in Japan

September 2022
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USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Dairy Products and Alternatives industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy Products and Alternatives in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy Products and Alternatives in Japan?
  • Which are the leading brands in Dairy Products and Alternatives in Japan?
  • How are products distributed in Dairy Products and Alternatives in Japan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Dairy Products and Alternatives in Japan

Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
Chart 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
Chart 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 5 Penetration of Private Label by Category: % Value 2017-2022
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Baby Food in Japan

KEY DATA FINDINGS

Declining birth rate and economic uncertainty negatively affect milk formula
Increased demand due to changing perceptions of baby food
Asahi and Meiji maintain the top positions thanks to strong brand loyalty
Milk formula faces several challenges, with liquid formula and growing up milk formula being the bright spots on the horizon
Baby food will continue to benefit from women’s empowerment
Table 9 Sales of Baby Food by Category: Volume 2017-2022
Table 10 Sales of Baby Food by Category: Value 2017-2022
Table 11 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 12 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Baby Food: % Value 2018-2022
Table 14 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 15 Distribution of Baby Food by Format: % Value 2017-2022
Table 16 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 17 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027

Butter and Spreads in Japan

KEY DATA FINDINGS

Butter declines due to diminishing interest in home cooking and baking
Temporary uptick in margarine and spreads ends
Megmilk Snow Brand and Meiji continue to invest in revitalising margarine and spreads
Butter expected to maintain a positive performance
Continued shift from margarine and spreads to butter expected
Table 20 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 21 Sales of Butter and Spreads by Category: Value 2017-2022
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 26 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027

Cheese in Japan

KEY DATA FINDINGS

Unit price increases negatively impact the consumption of cheese
Soft cheese continues to perform well
Megmilk Snow Brand continues to lead cheese
Cheese still has potential, as awareness of the various options and uses grows
Healthy image of cheese will drive interest
Table 31 Sales of Cheese by Category: Volume 2017-2022
Table 32 Sales of Cheese by Category: Value 2017-2022
Table 33 Sales of Cheese by Category: % Volume Growth 2017-2022
Table 34 Sales of Cheese by Category: % Value Growth 2017-2022
Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2017-2022
Table 36 Sales of Soft Cheese by Type: % Value 2017-2022
Table 37 Sales of Hard Cheese by Type: % Value 2017-2022
Table 38 NBO Company Shares of Cheese: % Value 2018-2022
Table 39 LBN Brand Shares of Cheese: % Value 2019-2022
Table 40 Distribution of Cheese by Format: % Value 2017-2022
Table 41 Forecast Sales of Cheese by Category: Volume 2022-2027
Table 42 Forecast Sales of Cheese by Category: Value 2022-2027
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2022-2027

Drinking Milk Products in Japan

KEY DATA FINDINGS

Marginal decline for drinking milk products
Meiji leads a highly competitive category
Marginal decline expected to continue in drinking milk products
Plant-based dairy could pose a challenge to drinking milk products
Table 45 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 46 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 51 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027

Yoghurt and Sour Milk Products in Japan

KEY DATA FINDINGS

Continued decline due to fierce competition with other healthy food and drinks
Plain yoghurt continues to outperform drinking yoghurt
Meiji and Yakult battle for the lead
Added benefits necessary to compete with other healthy food and drinks
Increasing usage occasions key to overcoming stagnancy
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2017-2022
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2017-2022
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2017-2022
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2017-2022
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2017-2022
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2018-2022
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2019-2022
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2017-2022
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2022-2027
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2022-2027
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2022-2027

Other Dairy in Japan

KEY DATA FINDINGS

Sales see little movement in other dairy
Morinaga Milk Industry remains the leader in other dairy, with Ezaki Glico leading chilled dairy desserts
Slow sales growth expected in other dairy
Stronger competition from convenience stores in chilled dairy desserts
Table 68 Sales of Other Dairy by Category: Volume 2017-2022
Table 69 Sales of Other Dairy by Category: Value 2017-2022
Table 70 Sales of Other Dairy by Category: % Volume Growth 2017-2022
Table 71 Sales of Other Dairy by Category: % Value Growth 2017-2022
Table 72 Sales of Cream by Type: % Value 2017-2022
Table 73 NBO Company Shares of Other Dairy: % Value 2018-2022
Table 74 LBN Brand Shares of Other Dairy: % Value 2019-2022
Table 75 Distribution of Other Dairy by Format: % Value 2017-2022
Table 76 Forecast Sales of Other Dairy by Category: Volume 2022-2027
Table 77 Forecast Sales of Other Dairy by Category: Value 2022-2027
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2022-2027

Plant-Based Dairy in Japan

KEY DATA FINDINGS

Plant-based dairy faces a levelling-off phase due to the maturity of soy drinks
Other plant-based milk posts the strongest growth
Kikkoman Inryo leads plant-based dairy
Slow growth expected in plant-based dairy
Other plant-based milk set to be a key growth driver
Table 80 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 81 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 82 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 83 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 84 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 85 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 86 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 87 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 88 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 89 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 90 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Dairy Products and Alternatives

    • Dried Baby Food
    • Prepared Baby Food
    • Other Baby Food
        • Liquid Standard Milk Formula
        • Powder Standard Milk Formula
        • Liquid Follow-on Milk Formula
        • Powder Follow-on Milk Formula
        • Liquid Growing-Up Milk Formula
        • Powder Growing-Up Milk Formula
        • Liquid Special Baby Milk Formula
        • Powder Special Baby Milk Formula
      • Butter
      • Cooking Fats
      • Margarine and Spreads
      • Spreadable Cheese
      • Processed Cheese excl Spreadable
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
        • Dairy Only Flavoured Milk Drinks
        • Flavoured Milk Drinks with Fruit Juice
            • Fat-free Fresh Milk
            • Semi Skimmed Fresh Milk
            • Full Fat Fresh Milk
            • Fat-free Shelf Stable Milk
            • Semi Skimmed Shelf Stable Milk
            • Full Fat Shelf Stable Milk
        • Goat Milk
      • Powder Milk
      • Sour Milk Products
        • Drinking Yoghurt
        • Flavoured Yoghurt
        • Plain Yoghurt
        • Chilled Dairy Desserts
        • Shelf Stable Dairy Desserts
      • Chilled Snacks
      • Coffee Whiteners
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Evaporated Milk
      • Cream
        • Flavoured Fromage Frais and Quark
        • Plain Fromage Frais and Quark
        • Savoury Fromage Frais and Quark
      • Soy Drinks
      • Other Plant-based Milk
    • Plant-based Yoghurt
    • Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.

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