Sales of dairy products and alternatives continued to rise in 2022 due to a near complete return to normality since the pandemic, increasing urbanisation, Westernisation, growth of modern grocery retailers and a rising middle class. While most of the country’s wealth is concentrated in San Salvador, a large percentage of the population lives in poverty.
The dairy products and alternatives market maintained positive growth in El Salvador in 2022. The country continues to recover from the strong negative effects on the economy of tropical storms Eta and Iota as well as the COVID-19 pandemic.
Consumers in El Salvador typically have three meals a day, consisting of breakfast, lunch and dinner. Lunch is usually considered the most important meal but is often only eaten together as a family at weekends due to work and school commitments.
In 2021 El Salvador became the first country in the world to officially adopt the use of bitcoin as legal tender. However, a significant proportion of the population continues to prefer the use of cash and avoid adopting digital currency in their daily transactions.
Connectivity is good in El Salvador with the World Economic Forum (WEF) ranking the country’s road network among the best in the region. However, gang-related extortion makes it difficult for distributors to reach all neighbourhoods, which means they often prefer to go to a distribution centre and then deliver to a supermarket warehouse, with supermarkets having "agreements" with gangs to allow them to deliver their products.
The dairy products and alternatives industry is projected to register modest growth over the forecast period. There is expected to be a sustained decline in the birth rate as well as a rapid increase in migration, mainly among younger generations seeking employment opportunities in more developed countries.
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Dairy Products and Alternatives
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