The demand for imaging devices is expected to continue to decline in the forecast period, as they are simply losing their status as household items in the face of the high penetration of smartphones, with their ever-improving cameras. However, having dropped to a low level in the review period, the decline in retail volume sales is anticipated to be absorbed, to an extent, by the positive impulse of some demand, which has been postponed or delayed by the COVID-19 pandemic.
The interest in a new generation of mirrorless cameras is expected to offer some stability to digital camera sales, characterised by increasingly longer replacement circles since the downfall of entry-level models. The latest technological progress has made mirrorless cameras an option even for the most discerning enthusiasts, supported by advantages like compactness, electric viewfinders and high shutter speeds.
As the demand in imaging devices is expected to continue to shift towards more and more advanced products, expert advice upon purchase and comprehensive customer support will be more important than ever. This is predicted to favour the fragmented network of specialist camera retailers, while general specialist electronics retailers are likely to keep cutting down their offer of imaging device.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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