The demand for imaging devices is predicted to continue to decline over the forecast period, as they are no longer household items in the face of the high penetration of smartphones with ever-improving cameras. However, as retail volume sales already dropped to a low level in the review period, the rate of decline is anticipated to slow down gradually.
Nikon's abandonment of DSLR cameras is predicted to continue to cost the player significant retail volume share and impact the competitive landscape in the forecast period. Meanwhile, OM Digital Solutions’s OM System (formerly Olympus) is also expected to play a smaller role.
The demand in digital cameras is expected to focus on more and more advanced products. Thus, expert advice upon purchase and comprehensive customer support will be requested and of greater value to potential customers.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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