With smartphones continuing to cannibalise sales of digital cameras, manufacturers are expected to turn their attention to advanced amateur and professional photographers. One area of focus will be 8K cameras, which typically shoot with a resolution of between 7680 to 8192 x 2160 to 8192 pixels In late 2022, Sony launched its a7R V Full-frame Mirrorless Interchangeable Lens Camera, which boasted high-quality 8K movie recording, an AI-based processing unit and 5-axis image stabilisation, amongst other features.
Manufacturers of digital cameras are also expected to adapt their offerings to include features designed to appeal to the social media generation. In early 2023, for example, Fujifilm launched the INSTAX mini 12, the latest version of its popular INSTAX instant camera line that allows users to enjoy on-the-spot photo printing.
Digital camcorders will suffer further declines in retail volume terms over the forecast period. However, they will still be favoured by a niche group of sports enthusiasts, such as cyclists, who value their rugged and weatherproof designs.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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