Smartphones with advanced cameras have replaced low-end digital cameras, as they become the most important photo tools in people’s daily lives. This is because low-end digital cameras are geared toward ease of use and light weight, features that smartphones are gradually replacing.
Digital cameras in Australia is highly concentrated, with three of the main competitors being Canon, Nikon and Panasonic. As these three players offer products at various prices and have many similarities in their product lines, consumers, especially novices, often have difficulty deciding between the different brands.
It is expected that e-commerce will continue to grow over the forecast period, primarily as a result of increased consumer confidence in purchasing consumer electronics online. E-commerce, including manufacturer branded websites, provides consumers with greater convenience when it comes to comparing the features and prices of products.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging devices includes cameras and camcorders.See All of Our Definitions
This report originates from Passport, our Imaging Devices research and analysis database.
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