Significant volume sales recovery of digital cameras is not expected over the forecast period. While lower decline will be seen compared with 2023, mostly thanks to constant innovation and rising demand for high-quality cameras, the increasingly high-quality cameras on smartphones will deter consumers from also purchasing a separate imaging device.
Digital camcorders are expected to continue to decline in volume sales terms over the forecast period as their high and rising prices, as well as their limited use (mostly during special family events such as weddings) will impact demand going forward. Smartphone substitution for taking videos will further impact sales, as will consumers using a professional videographer for high-quality videos.
Innovation to meet consumers’ demands is expected in digital cameras over the forecast period. Anticipated developments in the category include ultra-compact cameras, unlimited battery power (solar powered) and voice activation.
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Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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